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Do you need to be indexed or ranking well to be accepted into Adsense?

 3:23 pm on Jul 8, 2003 (gmt 0)

Hi all...

I was recently rejected for Adsense, which came as a HUGE surprise because it's a massive, content-rich, volunteer effort website that gets a ton of traffic...

However, it's fairly new -- three months -- and we aren't officially indexed by Google yet... and have no PR...

So that became, in my mind, the logical reason for why we weren't accepted...

Does this make sense?

ANd what about other sites, that, while not officially indexed by Google yet, are getting incredible positioning in the SERPS (we have a killer SEO)... will those be rejected until they are indexed?

Thanks in advance!



 3:58 pm on Jul 8, 2003 (gmt 0)

Hi andrewrab,

From Googles FAQ:

4. Can I show ads on more than one site?
Yes, and you don't even have to let us know because we'll automatically detect new sites that contain the AdSense ad code. The HTML code we provide you with is valid for any page in any site on which you want to display AdWords ads.

It does not affect if you are in the SERPS yet. As soon as you start having impressions on a new site, they will crawl it and add it to their Google Adsense index.



 11:12 pm on Jul 8, 2003 (gmt 0)

Silly question maybe - how come you have a ton of traffic but you're not yet indexed and have no PR, with no finance available for advertising on or offline? Am I missing something here?

Then I read further - you've got great positions in the SERPs but you're not officially indexed yet. Curiouser and curiouser...

Please can you clarify what you mean by "officially indexed"? And how come you've got a killer SEO but no PR.

I'm confused...


 11:52 pm on Jul 8, 2003 (gmt 0)

Hey, well, I'm not sure where you got the idea that I didn't have any money for online or offline advertising... but that's not much of an issue anyway.


We have a network of a bunch of sites... I, personally, am not the SEO expert, but do know A LOT about it so I can keep track of things with her and do things to augment her efforts, as well as develop sites that make optimization a little easier.

She has been able to get sites picked up by Google relatively quickly, e.g. within 10 days... and a couple of them rank VERY well in the SERPS... however, they are not yet part of the index... for this group of sites, it's all relatively new and recent... so perhaps it's just a matter of time until they are in the index... and perhaps the fact that they are not yet in the index is part of the reason I was rejected from Adsense.

My understanding is that sites can show up in the SERPS but not be in the index yet... and a way to tell is by searching for their domain(s). If they show up, they're in... if they don't, they're not...

For instance... I just went a did a search at Google for one of these sites... when I put in the domain, no results are shown... when I click to find sites that 'contain the term' (written as "DOMAINNAME. +Com" -- then I get a list of results... if I click on 'more results from' I find that 290 pages are listed...

These pages to pull and show up in the SERPS, but they are not officially indexed yet.

I THINK AT LEAST! That's what I've been told.

So, again, does that make sense? If you're not 'officially' indexed, are you going to e rejected from Google Adsense until you are 'officially indexed'?


 3:03 am on Jul 9, 2003 (gmt 0)

By "not in the index," do you mean "not in the Google Directory"? If so, the sites need to be submitted to the Open Directory Project, [dmoz.org,...] which supplies the data used in Google's directory.

I assume that's what you mean, since--by definition--any page that's showing up on the Google SERPs is in the Google index.

As for why you weren't accepted by AdSense, who knows? You can always e-mail them and make a logical case for inclusion. If you're lucky, they may change their minds (as they've been known to do.)


 3:53 am on Jul 9, 2003 (gmt 0)

No. You dont have to be indexed to be accepted into AdSense.

when I click to find sites that 'contain the term' (written as "DOMAINNAME. +Com" -- then I get a list of results... if I click on 'more results from' I find that 290 pages are listed...

if your website is indeed in the list of results you get, then you are in the "official" index.


 9:38 am on Jul 9, 2003 (gmt 0)

>>No. You dont have to be indexed to be accepted into AdSense. <<

I agree with that. So, if you have been rejected it will be either

1. Technical - Google cannot spider your site for whatever reason

2. Lack of suitable content (in the eye of the beholder)

Either way, email them for a nudge as to why you have been rejected


 9:50 am on Jul 9, 2003 (gmt 0)

Then I read further - you've got great positions in the SERPs but you're not officially indexed yet. Curiouser and curiouser...

Commonly known as a freshbot listing. In the SERPS but not permanently in the main index.....



 2:29 pm on Jul 9, 2003 (gmt 0)

Trillian... that's it exactly.... we've been freshbotted but aren't yet in the index.

Well, that's too bad... the site spiders perfectly (tons of pages hit by Google's Freshbot), and the few directories/pages that are not allowed are appropriate.

And it's they are HUGE sites that have so much good content -- and NO advertising... bummer... I tried emailing and they won't give me specifics...

I guess I'll try again later!


 4:01 pm on Jul 9, 2003 (gmt 0)


What is the quality of design (cosmetically) of the site on a scale of 1 to 10? Try and be objective... lots of javascript, animation or other things that are generally considered a no-no etc?

Does it fit into google's own design style for AdSense?



 1:00 am on Jul 10, 2003 (gmt 0)

Ok, starting to get a little clearer. My assumption that you didn't have much in the way of finances was only because you said "volunteer effort website".

I agree with the comments above - give it a month or so until you are properly indexed and then look again. Don't try to make your first million before the end of the first week.

Just some questions to think about (and post here if you're happy to):

How big is huge? Are those 290 pages all the pages on the site? How much is a ton of traffic? 100 unique visitors per day, 10,000? When you say content rich, what type of content is it (remember not to say what field)? Is this informational content such as health information, a guide to how to put a car together etc. or is it commercial content like product listings and descriptions from a catalogue? How much content is there on each page? 50 words, 500 words?

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