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Adsense and YPN on the same page
Could this be beneficial for all?
Erku

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 9492 posted 2:40 am on Sep 21, 2005 (gmt 0)

Here is how I reason. We had Adsense, Yahoo YPN is in Beta and MSN AdCenter is in Beta in in France and Singapore. Sonn it will be here too. And also we have other smaller players such.

Smart and large publishers would always like to diversify. That's good business.

Therefore let's see these two options.

1. You give part of your site to Adsnese, another part to YPN, and the third part to MSN (not to mention any smaller players.) Thus you want to diversify your revenues which is smart. You do this because the rules are that you cant have the ads of the competitor on the same page.

2. However, imagine if you could give one ad location on a particular page to Adsense and another location on the same page to Yahoo YPN. In the different category page you could give one location to Adsense and second to MSN Adcenter. WOULD THIS BE A SITUATION THAT EVERYONE WOULD BENEFIT?

I believe so.

The second option is more interesting and give peace of action to everyone as markets become more competetive.

Should we all advocate for the possibility of running other contextual ads on the same page?

I would just like to have a fresh view on this topic because the analysis showed that all would benefit from this.

 

MediaSpree

5+ Year Member



 
Msg#: 9492 posted 3:29 am on Sep 21, 2005 (gmt 0)

WOULD THIS BE A SITUATION THAT EVERYONE WOULD BENEFIT?

Communism looks good "on paper" too...

Erku

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 9492 posted 3:37 pm on Sep 21, 2005 (gmt 0)

But we can discuss this issue and see if we can have a fresh look on things.

In today's business either all benefit or none. So if we have a situtation that all will benefit why not?

I would like to see what ASA thinks about it.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 9492 posted 5:18 pm on Sep 21, 2005 (gmt 0)

It's against the terms of the contract you signed to join Google and based on what they have at stake to lose sharing the page it's highly unlikely that their stance on having other contextual ads on the same page are going to change any time soon.

The only way I see this situation will ever change is if Google suddenly loses their dominant market share and the odds are YPN won't want to share the page at that point.

ronin

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 9492 posted 5:55 pm on Sep 21, 2005 (gmt 0)

Ah, but...

AdSonar already allows competing networks on the same page.

If YPN and MSN follor AdSonar's lead instead of Google's, then publishers might well find it more profitable to have 2xYPN, 1xMSN and 1xAdsonar on a page than to have 3xAdsense on the same page.

If that happens, AdSense may well start losing market share fast.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 9492 posted 6:17 pm on Sep 21, 2005 (gmt 0)

Comparing AdSense to AdSonar is like comparing NYC to Peculiar, MO.

Of course AdSonar does it, they are DESPARATE for business and I don't see YPN, MSN or AdSense playing that game anytime soon as they all scramble to dominate the advertising market as each brand name has enough clout to require exclusivity per page.

Erku

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 9492 posted 6:18 pm on Sep 21, 2005 (gmt 0)

You guys are right. But when Adsense, YPN and AdCenter ( I think Ask.com and AOL are coming up with their own versions) all come into play, then things will change.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 9492 posted 6:54 pm on Sep 21, 2005 (gmt 0)

Ask.com and AOL are all second rate players these days, maybe third rate so I don't hold much stock in their ability to shake up the industry, probably less laughable than Miva but who knows.

What typically happens when an industry becomes over saturated isn't what you're suggesting that everyone lowers their gaurd, that's when the acquisitions start and all the low end players get absorbed.

After the initial gold rush we're seeing now you'll see all the low hanging fruit shaken out of the tree when the lesser players discover they can't grow their company against the giants. Assuming any of them have any worthwhile patents to sell, that's what the bigger players will be purchasing is patents in the end to arm themselves against the other big players.

This happened to both the banner ad and the affiliate industry as all the brands started buying each other up and merging just to survive, so I don't expect anything less in the cost per click industry in about 3 years.

bla123

5+ Year Member



 
Msg#: 9492 posted 2:20 pm on Sep 30, 2005 (gmt 0)

couldn't a php script be made or something? Like when you visit http://www.example.com to get whether 2, 3 or whatever number of ads you have from Google or from YPN? Never get mixed ads.

Wouldn't that be a solution?

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