It's all about consistency of branding. brand recognition is what they are after with adsense --> Adwords.
Well I guess I have to wait until I get over 20 million pageviews/month, then I can customize it according to Google. Only 19 more to go. ;-)
Hmm, I just visited europeforvisitors website (very nice BTW) and notice their color to be a different shade of blue than mine is. How could that be?
I don't buy that consistency. The first thing that startled my when I saw my adsense ads roll in was how different and unfamiliar fro mteh adwrods on google they looked. They are so slim that most URLs don'T even fit and are partially obscured. Furthermore hte ad text wraps way too much and only has 1-3 words per line, uuugly.
I think they should at least offer to let us show them like adwords, otherwise they'Re no more then paying lip service to brand recognition and consistency.
When refering to brand consistency i was talking about the color mainly, but it could also extend to the tagline, and other layout attributes.
1. Blue is the google color.
2. The more people see these standard boxes they more they will think of Google, and the more they will think Google is the "default" PPC of the web.
3. Repeated consistent messages is how branded advertising works.
So i wasnt talking about how nice it looks, but how that its consistent over billions of exposure with the Google brand, especially Adwords, and highly recognizable to boot.
That's a lot of what they are getting for paying us. Not only is it a way for ad words advertisers to get broader exposure in related sites, and for Google to get a percentage of a click they wouldnt have otherwise got, its also a major ad for adwords. Want your ad to be on this site? Maybe because your competitor is? And you know we are everywhere because you see these bloody blue bordered ads everywhere. Well, click on "Ads by Google" and sign up for Adwords!
Excellent marketing and branding from where i sit.
>>I think they should at least offer to let us show them like adwords, otherwise they'Re no more then paying lip service to brand recognition and consistency. <<
Ahha! that's the clever bit. It's NOT adwords, but is related. They cant have it looking the same as adwords on google as they dont want to cannibalise that or get people mixed up, but they want it so it's consistently reminiscent of Adwords. Adsense is one of google's subbrands, with some elements of the master brand but enough differentiation to make it stand by itself.
I think also google does not want to start off a thin edge of a wedge where the google ads panel could start looking like the sites own ads for example. I can imagine some devious things people could do for my brand, and to their own advantage and less to mine.
|Hmm, I just visited europeforvisitors website (very nice BTW) and notice their color to be a different shade of blue than mine is. How could that be? |
Beats me. I'm using the standard cut-and-paste code for the banner ads--I haven't changed a thing.
Maybe the banner color is different than the skyscraper color? (I just looked at an AdSense skyscraper on a friend's site and noticed that the blue "Ads by Google" bar was darker than the equivalent bar on my AdSense banners.)
Sounds like the story of the guy who complains about finding a torn $100 bill.
|Luckily the blue they use sort of matches one of the colors on my site but it's still not what I'd prefer. |
I'll defer to Chiyo's well-reasoned explanation, and I'll add that I wouldn't want the AdSense banners to look like part of my site. Not only that, but I also want that "Ads by Google" link to be clearly visible.
1) I don't want users to confuse third-party ads with my editorial content. (Why do you think magazines require all-text ads to be labeled "Advertisement"? Same reason: to clearly differentiate between the publication's own content and paid advertising.)
2) If companies are interested in advertising on my site, I want them to click the "Ads by Google" link so they can buy AdWords/AdSense ads.
About the colors, you're right, I have a vertical banner which explains the difference, thanks.
"I don't want users to confuse third-party ads with my editorial content."
Well you have a point. But take it to the extreme, let's say I had only a red and white site, I would never want to display Adsense ad. I want to be the one to decide what color scheme to use, not the other way around.
"Sounds like the story of the guy who complains about finding a torn $100 bill."
Well, yes it's great that I'm able to earn money using Adsense, but so what, I'm offering my ad-free website for Google's use to advertise. I should be able to have more control over it. And I guarantee you once competition heats up with other text-based ad services coming into play, Google will have to make things more appealing to encourage websites to sign up for their service.
I can understand what you are saying yoyo8. But like everything it's a tradeoff.
>>I'm offering my ad-free website for Google's use to advertise<<
Nope, Google offered a deal to YOU, and to millions of sites. It is up to you whether to accept their offer, and whether to continue based on the revenue it makes vs the "costs" to you.
Im sure that there will be several changes to the program on all fronts as it matures in the real world and GG did encourage us to make suggestions in one thread.
Personally, I THINK I understand what their goals are with ADsense, and iid rather have a good CPC and CTR on my site for Adsense rather than many enhancements that only cost money, make it more complicated and in the end will be reflected in lower payouts, as the costs of these enhancements or options get built in. To me "branding" is underestimated in value, and that is a significant part of what our sites offer Google through Adsense.
"Nope, Google offered a deal to YOU, and to millions of sites. It is up to you whether to accept their offer, and whether to continue based on the revenue it makes vs the "costs" to you."
OK, true I'm accepting not offering. And CPC is VERY important to me as well.
Nevertheless, branding works both ways, for Google and for my site as well. I imagine in the future Google will open up customization to further encourage websites to sign up.
|Yoyo8 said: |
Well you have a point. But take it to the extreme, let's say I had only a red and white site
Then it'd be perfect! The blue AdSense boxes'd stand out prominently and people would be more apt to click.
Sounds like a great turn of events to me ;)
talking about Google Adsense's wonderful formatting
anyone here with a coloured background on their site, checked how the Adsense skyscrapper looks in opera - nice! (big block of white!)
Google should atleast let us display those text ads in the same way as that appears on google SERPs. I mean i am talking about the width of each each ad in the skyscraper mode.
Have the headline/caption in the first line.
The text following ( description ) in the next two lines.
The URL of the advertiser in the next line.
Infact they can increase the number of ads from currently 4 to 6.
In this thread, someone mentioned about the slimness....and yes, that what, i'd like to see in the adsense ads also.