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This 53 message thread spans 2 pages: 53 ( [1] 2 > >     
Revenue dropping like crazy for past 9 days
30-40% drop

 11:20 am on Oct 28, 2003 (gmt 0)

Hmm... I noticed there's a decrease in the number of people participating this AdSense forum. Do you think it's due to the fact that there's virtually nothing we can control over our Adsense revenue?

My revenue is dropping like crazy for the past 8 days. I say 30-40% drop as 'crazy'... the other guy in this forum mentioned 90%... which is a little extreme.



 11:40 am on Oct 28, 2003 (gmt 0)

glad to know the past 8 days havent been hopeless just for me. I finally dragged myself to go over the other revenue sources which I had been neglecting since adsense came along. If I have been forced to do that (lazy bum that i am) then you bet its serious drop in revenue. 20-30% :(


 12:21 pm on Oct 28, 2003 (gmt 0)

I must be the only person who has experienced a sharp revenue increase over the last few days. I guess I'm just lucky. However I am still doing what whizkiddo’s doing and turning my focus to other revenue sources, just to prepare for the worst.


 12:28 pm on Oct 28, 2003 (gmt 0)

Well im a newy to adsense so not sure what to make of it yet any idea what ctr is acceptable



 12:52 pm on Oct 28, 2003 (gmt 0)

what ctr you get could vary widely depending on a lot of factors. Some get a fraction of 1%, some get healthy double digit figures. But I don't think the Google TOS allows you to discuss exact figures.

See this thread with respect to declining revenues:


 1:01 pm on Oct 28, 2003 (gmt 0)

After (nearly) fourth complete months using Adsense I always notice a fall in advertising revenue from Adsense towards the end of the month. My theory on this goes as follows:-

Advertisers bid competitively on particular keywords (with a set budget). At the start of the month the adverts with a high CPC (Cost per Click) are shown. Throughout the month these are clicked on and the advertisers with high CPC rates use up their advertising budget. When they have used up their budget Google then displays adverts from advertisers who bid a lower CPC. If clicks and impressions remain constant - the lower CPC rate explains the drop in revenue.

As traffic and CTR are usually pretty much constant this seems the only explanation for the way things happen. Of course this is only a theory but it seems plausible to me.


 1:56 pm on Oct 28, 2003 (gmt 0)

I like level80's theroy. My adsense revenue seems to be pretty much the same throughout the month, apart from last Saturday which was an all time low for me :(


 2:35 pm on Oct 28, 2003 (gmt 0)

Well, for the last three months, my revenue in the last week of the month is always above average.

The only explanation I can think of is that the high-budget generic companies which usually take up my AdSense slots run out of budget, to be replaced by many specific adverts which have a lower CPC but are more appealing to readers because they are specific, rather than generic.

Hence, CTR goes up, CPC goes down, overall revenue goes up.

That's just speculation on my part.


 2:51 pm on Oct 28, 2003 (gmt 0)

No recent change here. As I mentioned in another thread, my 7-day average probably hasn't varied by more than a dollar or two throughout the month of October.

October revenues are definitely lower than August or September revenues, but that's to be expected for a seasonal topic like mine. (FWIW, my affiliate bookings are down at this time of year, too.)


 8:34 pm on Oct 28, 2003 (gmt 0)

I have been an AdSense partner since the end of June. Travel category. For the past 3-6 weeks I have seen my CTR drop by about 0.7% with obvious daily fluctuations. (over 20,000 average daily impressions for October.)

I have also noticed an average drop in earnings per click as well (about a 20% decline). It is difficult to identify any cause and effect - payout changes by google, less competition for keywords due to seasonal travel fluctuations, budget depletion due to more AdSense partners etc. No drastic "overnight" changes but a slow decline downward. I would tend to classify this as seasonal to my business but time will tell.

Even with the current declines in CTR and earnings per click I am still "extremely" satisfied with my partnership with google.


 8:52 pm on Oct 28, 2003 (gmt 0)

What type your site is also affects daily Google Adsense earnings. My site lists computer game cheats. This affects the traffic and therefore the daily Adsense amount.

For example, traffic is higher at the weekend than during Monday to Friday due to the subject of the site. It's also even higher during the holiday seasons.

Thinking like this about why your site's traffic fluctuates may go some way to explain why the amount of daily impressions recorded by Google changes. Of course increased/ decreased impressions have an affect on clicks and revenue.


 9:01 pm on Oct 28, 2003 (gmt 0)

Weird thing happened to my site. While CPC isn't down so much, click-thru rate is really taking a plunge... 14% lower than usual.


 9:19 pm on Oct 28, 2003 (gmt 0)

irock -- why not experiment on the ad format or colors? see if changing from sky to leaderboard will result in a CTR increase. or from an adsense look that mimics the color of your site to one that is different and may be able to attract more attention.


 9:35 pm on Oct 28, 2003 (gmt 0)

Already did those... but I think I will try the 728x90 leaderboard. thanksk for the advices.

btw, i'm seeing a lot more PSAs than usual. Anyone knows if Google is experimenting with something?


 10:18 pm on Oct 28, 2003 (gmt 0)

One of the sites hosted at the same web host I use had a denial of service attack at the beginning of the week last week. It brought down all the sites, including all of mine, making them slow for a few days and almost completely down Tuesday. By Wednesday, the sites and traffic were back to normal. However for about 5 days, Adsense revenues were about half what they normally are with a lot of PSAs showing. Yesterday I saw normal revenue on Adsense.

My thought is that the Adsense mediabot, when it came out during the DOS attack, determined the content of the pages to be more or less about nothing determinable and served up PSAs for a bit. As the days passed and traffic caused the mediabot to return on more of the pages, ads got more targeted again. I spent some time navigating through my sites to try to get targeted Adsense ads to be served up for the visitors the first time they get "here".

Another poster mentioned that when she makes sitewide changes to her site, Adsense sales go down for a bit. Does anyone else notice that? Would using something like Xenu be a quicker way to cause the mediabot to visit to see the new (or "now back online") content?

Adsense sales didn't seem to be affected by new pages being put online -- or even a temporary disruption like a DOS attack -- before the "immediate serving of applicable ads" thing was disabled. Now, naturally, there seems to be a lag before the super-targeted ads can be displayed.

I'm thinking that when putting brand new pages online, it would be a good idea to either click through the pages by hand or (ideally) run something like Xenu that will crawl the site and bring out the mediabot.


 10:21 pm on Oct 28, 2003 (gmt 0)

Are you with Hosting Matters?


 10:23 pm on Oct 28, 2003 (gmt 0)

Yep, with Hosting Matters.


 10:28 pm on Oct 28, 2003 (gmt 0)

I've only been involved for a few weeks with very few pages, actually just a sprinkling, but there hasn't been one PSA. We can pretty much guess which have a higher click value than others from remembering back to the click costs in different areas at Overture when they published them.

We have no way of knowing what the ultimate value and benefit of the clicks is to the advertisers, but I'd assume that if some are rolling back they might not be seeing the ROI on their ad dollars they'd like. On the other hand, if we can see the same ads appearing consistently (by mousing over) and our % and revenue is staying constant it's probably safe to assume those advertisers are getting a good return from having their ads running on our site.

As far as this forum goes, I'm personally finding AdSense consistently performing way beyond any expectations I might have had, and while we're limited in the type of specifics we can discuss I've still got a few questions I'd like other people's opinions on and from my point of view this forum is a dynamite resource that I'll be taking advantage of myself.

Also, I've seen a lot of moderators and message board hosts in my time, and Jenstar is absolutely incredible. She's got to be one of the top ten on the internet.

I'm still seeing a ton of activity, but if there's any decrease in activity my evaluation would be that if anything, it's a good sign - that people have been learning and are busy applying what they've been learning.


 3:53 am on Oct 29, 2003 (gmt 0)

My (net) income has been declining...but that is more or so becuase the Canadian dollar seems to be heading to the moon. :(


 5:06 am on Oct 29, 2003 (gmt 0)

div01...I hear you on the Cdn dollar. Open an American acct. at your bank. Deposit your US$ checks...then switch them over to Canadian funds once the American dollar goes up :)



 6:34 am on Oct 29, 2003 (gmt 0)

My revenue is dropping like crazy for the past 8 days

Maybe it's squid migration season? Or maybe squids hibernate?


 9:34 am on Oct 29, 2003 (gmt 0)

irock same thing here, EPC isnt much of a change but CTR has halved. unfortunately it isnt a temporary trend , its remained at this level for the past week now


 9:53 am on Oct 29, 2003 (gmt 0)


then the explanation is simple... Adsense program cannot send us releveant ads to our pages, causing people not to click. I can at least confirm this with my 6000 content pages. They are displaying less targeted ads. Why? Perhaps AdWords advertisers are sending too much compliants that Adsense publishers aren't giving them quality traffic and Google is experimenting new ways to please the advertisers. I'm sure Google place higher priority on advertisers than on publishers. If advertisers are annoyed, they just suspend the account and go. If publishers aren't pleased with Adsense, most of them don't mind as this chunk of revenue is simply adding to the bottom line to most income statement. At least this is true for large publications...

Though, we as small publishers rely on Adsense too much; it's not very healthy.

Oh, I have another theory why my clicks dropped... I noticed a LOOOOT of people go to my site through Google's cache. When that happen, Adsense usually gives them PSAs.. this starts to occur this week. In the past (a week ago), I and my friends who check for me still got targeted ads... I'm sure of this as I watch Google's cache for updated content VERY closely. While I'm checking, I also skim through the ads as well.


 10:04 am on Oct 29, 2003 (gmt 0)

Also factor in that more and more ad blocking tools are starting to block adsense so less people are even seeing your ads.

Right now it's a small impact (compared to the other issues you are discussing) but adsense is very easy to block and the blocked numbers will be growing.


 10:21 am on Oct 29, 2003 (gmt 0)

I think Adsense should pick some members to try out XML... though it will have a problem enforcing its policy since XML allows too much flexibility.


 11:28 am on Oct 29, 2003 (gmt 0)

Regarding irock's comment about people looking at the cached version of the site in Google's cache and PSAs being displayed. Did you mean PSAs being displayed when people look at the cached page or when they go from the cached page to your site?


 3:14 pm on Oct 29, 2003 (gmt 0)

Nothing droping for me..

- CPM, CTR, EPC all average while traffic is up

This would also be something for Adsense to add, it would be nice to see how many PSAs we are showing (I guess I could redirect to a PSA). I think next month I am going to run Adsense in a banner rotation by itself, so I can watch the traffic on my side to match up to what Google is reporting.



 4:07 pm on Oct 29, 2003 (gmt 0)

Those of you seeing a recent drop in Adsense revenue aren't attributing it to Google having turned off the "on the fly" serving of applicable ads? That would be easy enough to rectify (by viewing each page to cause the mediabot to come out before a visitor comes through). Obviously this wouldn't be the case for anyone who has seen a drop in revenue on individual pages that get a lot of traffic. For my sites, I don't have many individual pages that are "stars."

Any way to automate a pageview vs. viewing each page by hand? I tried Xenu, but it seems to be treated like a hit from a bot (ie doesn't cause the mediabot to visit).


 4:13 pm on Oct 29, 2003 (gmt 0)

Those of you seeing a recent drop in Adsense revenue aren't attributing it to Google having turned off the "on the fly" serving of applicable ads?

Could you please explain what you mean by this? I'm at a loss.


 4:27 pm on Oct 29, 2003 (gmt 0)

I think he is referring to a "time lag" from the time a page goes live to the time that well targetted ads appear. It used to be that mediapartners/googlebot was quick to visit a page after being loaded. According to the post, it might be beneficial to load the page into a browser before even linking it to the rest of the site to get mediapartners to visit.

This 53 message thread spans 2 pages: 53 ( [1] 2 > >
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