homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & martinibuster

Google AdSense Forum

Adsense Channel Statistics - is one channel really better than others?
Using statistical techniques to help decide if one channel is best

10+ Year Member

Msg#: 9194 posted 10:21 pm on Sep 7, 2005 (gmt 0)

Hi all,

I have been using channels to compare the effect of different ad positions on CTR etc.

I have been running the comparison on a random sample of about 200 pages for each channel, for about 3 weeks. Page impressions on each channel are about 600, and CTRs vary by a factor of 4.

So it appears one ad position is much better than the other ones.

A long time ago in a distant galaxy I used to be OK with statistical tools, but now I can't remember what technique I could use to see if my results are statistically significant. I.e. I have run the tests long enough to prove say "80% of the time channel A has a higher CTR than Channel B"

Please can someone remind me what statistical technique I could use to do this?




10+ Year Member

Msg#: 9194 posted 10:35 pm on Sep 7, 2005 (gmt 0)

Standard Deviation.


Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved