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Google AdSense Forum

Does adsense have a "stop words" feature?
Post about a stop word in YPN

10+ Year Member

Msg#: 8910 posted 9:05 pm on Aug 25, 2005 (gmt 0)

Sadly, I can't post a url to a blog. But on SeRoundTable there is a post about the word "Hostage" preventing YPN ads from showing at their site. There is also a reply from Yahoo suggesting to remove the word to show the ads. Anyway, Yahoo fixed this situation from their side.

By reading the article, it isn't clear enough if it is a feature or a bug.

Is there something similar in Adsense?

It would be great to know so as not to prevent ads from showing inadvertely.




5+ Year Member

Msg#: 8910 posted 9:07 pm on Aug 25, 2005 (gmt 0)

I haven't seen nearly as many lately, but Google's stopwords used to trigger charity ads.


10+ Year Member

Msg#: 8910 posted 9:20 pm on Aug 25, 2005 (gmt 0)

I bet if you put "gun" or "drugs" or "porno" it would show PSAs....but I'm not trying it.


5+ Year Member

Msg#: 8910 posted 9:33 pm on Aug 25, 2005 (gmt 0)

The adwords advertizers themselves can select "stop words" it can be anything at all, although the most common word for any advertizer to blacklist would have to be free.

All they do is insert -free into their words list and their ads will not be shown on a page that includes that word.


WebmasterWorld Senior Member marcia us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 8910 posted 9:59 pm on Aug 25, 2005 (gmt 0)

I wish they did. I keep getting untargeted ads on a site just because of two pages elsewhere in the site that are a different topic - totally different target audience, though consistent with the nature of the site. It has to kill clickthroughs on other pages, I might have to remove that little 2 page section from the site altogether. If it's in the global navigation it can turn up anywhere, even if it isn't right for other pages.

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