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Google AdSense Forum

Determining the adsense keyword theme
How does AdSense decide which theme is correct?
Blue Gravity

 7:16 pm on Aug 25, 2005 (gmt 0)

I don't want to come off as someone trying to extract false profits from AdSense, but I've always wondered (especially recently on a site that was showing ads not-relevant to my content) where on your page does AdSense actually extract the industry/keyword theme information to decide what topic it should address in the ads?

I used to think it was all about whatever made up the title of the page, and then also the topic addressed in the H tags, but I'm just not so sure now.. Any insight?


Blue Gravity

 9:18 pm on Aug 25, 2005 (gmt 0)

Any help?


 11:13 pm on Aug 25, 2005 (gmt 0)

I don't know for sure - but it seems as though keyword density plays a large role.


 12:30 am on Aug 26, 2005 (gmt 0)

google's mediabot seems to pay attention to everything on a page, but it pays particular attention to whats above the fold and content in emphasized tags ( such as <h> and <title> ).

this is less important, however, now that google has provided section targeting. more info here...


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