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Google AdSense Forum

AdLinks bringing most of the revenue?
Can anyone confirm?

 8:44 am on Aug 25, 2005 (gmt 0)


I have a corporate homepage which only displays AdSense on the "how to find us" page. It's more or less for experimental purposes only and not for generating revenue.

Once the AdLinks were introduced, I placed an AdLinks block on that page as well. Now, several months later, I checked into the AdSense stats again and to my huge surprise those AdLinks provide by far the best revenue! Not only is the CTR rate significantly higher, also the revenue is about twice as high as the regular ads.

Since we are talking about less than 10 clicks a WEEK, this might be statistical fuzziness. So my question is if anyone with a higher traffic site is able to confirm this.

Or is it just the novelty of the AdLinks, and the effect is soon to be gone?



 10:32 am on Aug 25, 2005 (gmt 0)

Not in our case. Large rectangles in the middle of the hotspot are still the biggest bringer of income. My CTR for Adlinks is actually the lowest among my other ad formats. After reading how folks are proclaiming the wonders of Adlinks here, I tried it on my sites only to find that things indeed work differently for other folks.


 10:43 am on Aug 25, 2005 (gmt 0)

For me, AdLinks works on the multitopic sites, and on niche sites where there are lots of sub-topics.

On these sites 50% of the AdSense revenu comes from AdLinks.


 10:56 am on Aug 25, 2005 (gmt 0)

My Ad Links have a really low CTR compared to the other ad blocks but it brings in about 1/5 to 1/4 of my income.


 12:04 pm on Aug 25, 2005 (gmt 0)

Niche sites averaging 40-41% AdLinks earnings.

The AdLinks earnings have been a bit lower this past week since the new Adwords stuff was introduced however they seem to be recovering now.


 1:44 pm on Aug 25, 2005 (gmt 0)

As you can see, it depends enormously on the site. I have an AdLinks block on my home page and it outearns the rest of my site combined (other pages on the site have one 2-ad or 4-ad vertical block.) I've tried AdLinks elsewhere--it only does well on the home page.


 1:48 pm on Aug 25, 2005 (gmt 0)


For me, one small AdLinks block brings nearly half my AS revenue.




 3:19 pm on Aug 25, 2005 (gmt 0)

I have both adlinks and regular 300x250 adblocks on about 1,200 pages. For me, CTR is the same for both types of ads, but Adlinks earns 20% more overall.


 4:11 pm on Aug 25, 2005 (gmt 0)

Very interesting feedback - thank you. I need to correct my intial statement though: I re-checked my pages, and I found that on one language version, the regular AdSense block was disabled due to a wrong configuration, so ONLY AdLinks got displayed on that page. The other 2 language version though had one block of each on them.

I changed the blocks and added a channel information for the language as well, so I will have better stats soon.


 4:18 pm on Aug 25, 2005 (gmt 0)

Are you sure you can put ads on a "how to find us" page? Does it count as content? Consider that the high CTR is due to the fact that there is no real content on the page.


 4:50 pm on Aug 25, 2005 (gmt 0)

It's a very content-rich page, with background infos on our city, traffic information, airport- and railway information etc. - all unique and provided by us, no 3rd party feeds except for the current weather.

I'm not afraid it violates TOS. The ads displayed are for local hotels, rental cars, tourist highlights etc - so it's nicely targeted towards the content of the page.


 4:54 pm on Aug 25, 2005 (gmt 0)

Well, it sounds better so than the first impression. The advertisers can get real leads this way.


 5:22 pm on Aug 25, 2005 (gmt 0)


Place adlinks in a good place, and they will do well...


 5:30 pm on Aug 25, 2005 (gmt 0)

This is a very encouraging thread. I'll have to give them a second try. My brief venture into them was not that successful when they first came out.


 5:32 pm on Aug 25, 2005 (gmt 0)

Not in my case.
CTR is very low.


 5:52 pm on Aug 25, 2005 (gmt 0)

About 30%


 8:35 pm on Aug 25, 2005 (gmt 0)

Hi everyone. First of all let me say that I've been lurking on the board for a couple of months, but this is my first post.I find this to be a great resource.

I have found that adding adlinks to my pages has increased my ecpm by a whole bunch, but the adlinks aren't clicked on very much. Is anyone else seeing this?



 8:50 pm on Aug 25, 2005 (gmt 0)

In general, my horizontal AdLinks units outperform all other Adsense types I've tried by 5X or more, both in terms of CTR and earnings. It's gotten to the point where, on one site, I have ditched all other ad types and go with the horizontal AdLinks only.

On one site, where AdLinks work generally well throughout the site, they bombed on the home page (which has ever-changing content, hence the ad targeting is poor), so I removed them. On another site, they work very well indeed on the home page (with stable, unchanging content).

As with everything else Adsense-wise, it all depends on your situation. They may or may not succeed for you.

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