Last month was a good month, especially the last week or so. This month continued on, then the bottom started to droop, then fell out completely just before the weekend.
With fewer visitors, lower CTR and lower EPC. Just across the board worse stats. If I had any hair left, I might be pulling it out.
I'm hoping for a resurgence as folks get back to work and school over the next few weeks. Hope springs eternal.
On another note, I am seeing a number of 2cent clicks. Last week I saw a 1 cent click. 1 Cent! It just so happens that particular page is in my URL tracking and I have tracking software installed on the page. It usually gets 3 or 4 clicks in the 60-80-100 cent range. This was not a CPM ad. This was a click.
Immediately I suspected that the click was from a foreign (non-US) country, and a trace of the IP addy confirmed this. The url the visitor went to is one of the biggest names in the niche, and is a regular payer of the 60 and 80 cent clicks.
I really want the ability to set a minimum acceptable payout for my site. If G doesn't have the inventory, then show my alternate URL or my background color. I can continue to guide my visitors to pages that may better suit their needs, and land them on a page with a higher CPC, or convert them myself into an opt-in list or other affiliate sale.
If AdSense can't give publishers minimum bid ability, I'm afraid that I'll have to look elsewhere for my measly 8 million yearly impressions, even if the payout is somewhat lower. Nothing drives me up a wall more than seeing a visitor of mine leave for such a pittance.