homepage Welcome to WebmasterWorld Guest from 54.204.64.152
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe to WebmasterWorld

Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

This 40 message thread spans 2 pages: 40 ( [1] 2 > >     
AdSense updates their Policies - August 22, 2005
Remember you must be in compliance!
Jenstar




msg:1323422
 6:13 am on Aug 23, 2005 (gmt 0)

They almost got this passed me, because it hadn't been updated when I checked earlier today when the changes first began going live ;) Remember that when you agree to the AdSense terms, you have also agreed to follow the policies, even when they are updated.

Let's get started :)

Ad Placement

The policies continue to state that No Google ad may be placed on any non-content-based pages. However, they have removed the sentence that followed that statement that previously said This includes error, login, registration, "thank you" or welcome pages.

An interesting change. Does this mean that they will be allowing AdSense on these types of pages at their own descretion? Were they getting too many spam reports about publishers who ran AdSense on all message board pages, for example, which included the login and registration pages? Or is this to further clarify that these are not the only pages that are considered non-content, and there was confusion previously that the stated pages were the only ones AdSense had a problem with.

Client Software

This section has been considerably beefed up from its former version.

Previously:
A site or third party cannot display our ads, search box, or search results as a result of the actions of any software application such as a toolbar. No Google ad or search box code may be pasted into any software application. We may not accept sites that are associated with some types of client-side software or offer these types of client-side software.

Now, the section reads:
A site or third party cannot display our ads, search box, or search results as a result of the actions of any software application such as a toolbar. Web pages displaying our ads, search box, or search results may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code. Accounts involved in this type of activity may be permanently disabled.

They seem to be making it very clear that this is not acceptable behavior and are emphasizing that this is definitely a situation that could result in an account being suspended. Several publishers have reported being suspended for participating in programs that sent poor quality traffic to pages, so this addition to the policies seems to be in response to that, so it is clearly spelled out that this practice is not acceptable.

Incentives

Some additions have been made to this section of the policies.

In addition, publishers may not bring unnatural attention to sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites. These activities are strictly prohibited in order to avoid potential inflation of advertiser costs.

This seems to be addressing the problem of publishers sending out emails asking visitors to click ads, as well as online advertisements asking people to click ads. I have been coming across these kinds of click incitements more frequently, so it is good to see this clarified to prevent the "I didn't know I couldn't advertise my site on Fark.com and ask them to click my ads". This must be a problem for AdSense as well, because a quality check of the site would show no problems, since the problem resided in an email or on another site completely.

Prohibited Clicks and Impressions

This section has been beefed up as well, to cover the eCPM ads.

Any method that artificially generates clicks or impressions is strictly prohibited. These prohibited methods include but are not limited to: repeated manual clicks or impressions, incentives to click or to generate impressions, using robots, automated click- and impression- generating clicking tools, or other deceptive software. Please note that clicking on your own ads for any reason is prohibited, to avoid potential inflation of advertiser costs.

Site Content... Site may not include

The section on incentives has been given more detail about what is not allowed:

Incentives (monetary or point-based) to users or third-party beneficiaries for online activity including, but not limited to, clicking on ads or links, performing searches, surfing websites, reading emails, or completing surveys.

Overall, nothing earth shattering if you are a terms and policies abiding publisher. However, if you are doing some deceptive promotion of your AdSense sites, you should carefully read over the changes and make sure you get into compliance as soon as possible.

This goes along with today's AdSense update which included new reporting features where you can save your favorite reports and top queries report with AdSense for Search so you can see what the most popular terms that people are searching for when utlizing your AdSense for Search box. AdSense also upped the number of available channels to 200 channels (up from 100) and the section targeting feature was also released today.

 

Sobriquet




msg:1323423
 6:19 am on Aug 23, 2005 (gmt 0)

Thanks Jenstar! As Ever ....

BlackRaven




msg:1323424
 6:29 am on Aug 23, 2005 (gmt 0)

wow...Jenstar do you even sleep?

Swebbie




msg:1323425
 6:32 am on Aug 23, 2005 (gmt 0)

OK, that's it...

JENSTAR 2008

That's all I'm saying... it's yours if you just want it.

GuluGulu




msg:1323426
 6:32 am on Aug 23, 2005 (gmt 0)

Hello Jenstar,

In addition, publishers may not bring unnatural attention to sites displaying ads through ..... unwanted advertisements on third-party websites.

If we advertise our site through AdWords or Overture only, will it be then against TOS after new updates?

irock




msg:1323427
 6:43 am on Aug 23, 2005 (gmt 0)

Swebbie,

JENSTER going against SPAMKING

bts111




msg:1323428
 7:03 am on Aug 23, 2005 (gmt 0)

Nice work, as always :)

Fryman




msg:1323429
 7:11 am on Aug 23, 2005 (gmt 0)

Someone posted this at another forum

"Just send a million junk mails telling people to click on ads of your competitor's site and Goolge will soon kick him out."

Makes me wonder how Google could control this

Jenstar




msg:1323430
 7:17 am on Aug 23, 2005 (gmt 0)

If we advertise our site through AdWords or Overture only, will it be then against TOS after new updates?

No, that is not what they are after. It is for cases like the ad I saw on Fark that said something along the lines of "Visit my site and don't forget to click some Google ads". And there is the loan and mortgage spam I received that also told me to click the Google ads for the best rates.

So unless you are including something like "be sure to click my Google ads" in your AdWords or Overture ad text, you won't have any problems.

Ossifer




msg:1323431
 7:21 am on Aug 23, 2005 (gmt 0)

I like the removal of the limits on error pages etc.

Although I don't do this, I have a FAQ i maintain. If someone types in a page number higher that the last one in the FAQ, they get an "error" page, but it does have some content to tell them how to get to the index, or the page has been removed.

It was difficult to trap the page early enough so my adsense code was removed, because everything is dynamically generated.

I feel I can have a meaningful page of content now, even though it is due to user error.

jomaxx




msg:1323432
 7:25 am on Aug 23, 2005 (gmt 0)

publishers may not bring unnatural attention to sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites

(My emphasis) To me, this isn't talking about bringing attention to the ads necessarily. It's saying that they don't want you promote your site using such sleazy techniques as email spam or forum/guestbook spamming.

[edited by: jomaxx at 7:26 am (utc) on Aug. 23, 2005]

Jenstar




msg:1323433
 7:26 am on Aug 23, 2005 (gmt 0)

I like the removal of the limits on error pages etc.

They might still be considered non-content pages though. They might have removed that if people were confused with those being the only types of non-content pages that AdSense is not permitted on. I am getting a clarification on that one :)

Ossifer




msg:1323434
 7:29 am on Aug 23, 2005 (gmt 0)

Great thanks - i think it's a bit of a grey area here for me, and being able to cause a user error to go to a page saying where FAQ items are, and being able to put adsense on it would be good.

After all, it appears to me (possibly not Google though) that it's similar to presenting a user a sitemap or index page.

bts111




msg:1323435
 7:31 am on Aug 23, 2005 (gmt 0)

Most of the TOS are common sense.

Visit Thailand




msg:1323436
 7:35 am on Aug 23, 2005 (gmt 0)

They might still be considered non-content pages though. They might have removed that if people were confused with those being the only types of non-content pages that AdSense is not permitted on. I am getting a clarification on that one

Amazing as always Jenstar - thanks.

I too am interested in the error pages, confirmation pages etc.

They can be obvious departure pages so it makes sense to have ads on them, hopefully.

indianads




msg:1323437
 7:54 am on Aug 23, 2005 (gmt 0)

My emphasis) To me, this isn't talking about bringing attention to the ads necessarily. It's saying that they don't want you promote your site using such sleazy techniques as email spam or forum/guestbook spamming.

Does this apply to newsletters sent to subscribed members?

Meike




msg:1323438
 8:04 am on Aug 23, 2005 (gmt 0)


My emphasis) To me, this isn't talking about bringing attention to the ads necessarily. It's saying that they don't want you promote your site using such sleazy techniques as email spam or forum/guestbook spamming.

Does this apply to newsletters sent to subscribed members?

If they are subscribers, such newsletters would not be "unsolicited" or "unwanted" presumably, so they would still be allowed.

oddsod




msg:1323439
 8:30 am on Aug 23, 2005 (gmt 0)

Nice job, Jenstar. And thanks.

It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.

First there were requirements that all outbound links must work all of the time i.e. a partner's site can't ever go down for a few minutes or be rebooted. Now, there's one more thing that you have no complete control over but that can be pinned on you for an account termination.

Yeah, sure, Google isn't going to be that strict. But I'm always uncomfortable with agreements that pin too much of responsibility on me for things out of my control.

miguelito




msg:1323440
 9:36 am on Aug 23, 2005 (gmt 0)

ads appear on my website on all log-in, error and search pages . (forum site) and iīm afraid i donīt have the technical know-how to hack and code the forum board software to block the ads from those pages.

zCat




msg:1323441
 9:40 am on Aug 23, 2005 (gmt 0)

Thanks, Jenstar, as always!

One point which has me a little concerned:

Incentives (monetary or point-based) to users or third-party beneficiaries for online activity including, but not limited to, clicking on ads or links, performing searches, surfing websites, reading emails, or completing surveys.

One of my sites is centred on language-learning resources. One strategy I'm developing to enhance the site's value to users is to introduce interactive, personalized quizzes. An element of this could be a competitive scoring / ranking system, which is of course an incentive for users to perform online activity on the site, including possibly performing searches using the site's built-in search facility.

That's what I thought this Internet business was all about, creating value and repeat business etc. ;-), but it sounds like it might fall foul of the above TOS. Can AdSense distinguish between what I believe is a legitimate application and what is probably meant by this item, e.g. sites saying "plz remember 4 every 100 entries u post ur acct will get bonus points!"?

I should note that I'm not even planning to put AdSense on the quiz-related pages, as they'd be in a protected area and wouldn't have much actual content for the bot to bite on anyway, (although there might be potential for CPM style ads).

abbeyvet




msg:1323442
 10:05 am on Aug 23, 2005 (gmt 0)

I am in a similar position with a survey,

It is designed to collect opinions which when collated will result in "Top 10 best of .." and "Top 10 worst of .." lists.

I am entering all who complete it into a draw for 3 amazon tokens. Again, there are no ads on the survey pages.

I would hate to have to remove either the survey or the draw, it is important to me and the info gathered will be genuinely useful to users.

I am assuming the policy is intended to catch more spammy type things, but is this likely to be caught in the crossfire.

Jenstar




msg:1323443
 3:12 pm on Aug 23, 2005 (gmt 0)

I checked with the powers that be at Google - the line This includes error, login, registration, "thank you" or welcome pages was removed from the new policies. And yes it is now okay to place AdSense on these types of pages.

gudrunj




msg:1323444
 4:17 pm on Aug 23, 2005 (gmt 0)

Wow! I didn't even realize I might be in trouble, then I read abbeyvets post. I have a monthly draw for all who sign up for the newsletter. The prizes vary. The rest of the site does not offer any incentives. Could this be a problem? I would hate to have to remove the prize draws, people are having fun with them.

Jenstar




msg:1323445
 4:31 pm on Aug 23, 2005 (gmt 0)

Hmmmm... I'll see what I can find out ;)

europeforvisitors




msg:1323446
 4:33 pm on Aug 23, 2005 (gmt 0)

I would hate to have to remove the prize draws, people are having fun with them.

The legality of contests and giveways varies quite a bit from state to state and country to country, and I suspect that the average AdSense publisher doesn't worry too much about sweepstakes laws. It's possible that Google doesn't want to be associated with pages that might raise the ire of an attorney general somewhere.

Webwork




msg:1323447
 4:47 pm on Aug 23, 2005 (gmt 0)

unnatural attention . . through . . unwanted advertisements . . on third-party websites

How does one place "unwanted advertisements" on "third-party websites"?

I've got to agree with jomaxx on this: Caveat forum spammer, guestbook spammer, blog spammer, link dropper, etc. In other words: Don't give AdSense a black-eye by promoting your AdSense site in dubious ways.

I wonder how long someone pondered the use of the word "unnatural" before inserting it. The word has somewhat of a creepy feel, as it is usually reserved for acts involving farm animals, pesticides and food, and, well, other unnatural acts . . ;)

perfectlover




msg:1323448
 4:52 pm on Aug 23, 2005 (gmt 0)

I checked with the powers that be at Google - the line This includes error, login, registration, "thank you" or welcome pages was removed from the new policies. And yes it is now okay to place AdSense on these types of pages.

Doest that mean we are allowed to put adsense on 404 error pages with no content?

incrediBILL




msg:1323449
 5:28 pm on Aug 23, 2005 (gmt 0)

The part about inflating impressions is silly as we have no control. My site gets hit by rogue bots and downloaders all the time and I have no clue if they are executing the javascript or not and have no control over their actions.

Not to mention I'm on the site a bunch and generate a lot of impressions just maintaining the site, thousands of pages a month.

Another reason I'm glad I had CPM ads disabled on my site.

icedowl




msg:1323450
 5:34 pm on Aug 23, 2005 (gmt 0)

The part about inflating impressions is silly as we have no control.

About 4-5 years ago there was a free program available that would refresh your browser at a rate that you could set. Great for use on an active forum to see if any new posts came along (slow motion chat). I don't know if it still works these days, or if it is still available. But, yes - we actually might have that control. Not silly at all.

oddsod




msg:1323451
 5:55 pm on Aug 23, 2005 (gmt 0)

>> free program available that would refresh your browser

With my first foray into Adsense I achieved that without a free program :). A simple js I had to get rid of third party frames had a side-effect. When it was on the same page as the Adsense code it caused the page to refresh every few seconds. It must have annoyed more than a few visitors before I spotted it, changed the code and got rid of a few million impressions per day.

This 40 message thread spans 2 pages: 40 ( [1] 2 > >
Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved