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AdSense updates their Policies - August 22, 2005
Remember you must be in compliance!
Jenstar




msg:1323422
 6:13 am on Aug 23, 2005 (gmt 0)

They almost got this passed me, because it hadn't been updated when I checked earlier today when the changes first began going live ;) Remember that when you agree to the AdSense terms, you have also agreed to follow the policies, even when they are updated.

Let's get started :)

Ad Placement

The policies continue to state that No Google ad may be placed on any non-content-based pages. However, they have removed the sentence that followed that statement that previously said This includes error, login, registration, "thank you" or welcome pages.

An interesting change. Does this mean that they will be allowing AdSense on these types of pages at their own descretion? Were they getting too many spam reports about publishers who ran AdSense on all message board pages, for example, which included the login and registration pages? Or is this to further clarify that these are not the only pages that are considered non-content, and there was confusion previously that the stated pages were the only ones AdSense had a problem with.

Client Software

This section has been considerably beefed up from its former version.

Previously:
A site or third party cannot display our ads, search box, or search results as a result of the actions of any software application such as a toolbar. No Google ad or search box code may be pasted into any software application. We may not accept sites that are associated with some types of client-side software or offer these types of client-side software.

Now, the section reads:
A site or third party cannot display our ads, search box, or search results as a result of the actions of any software application such as a toolbar. Web pages displaying our ads, search box, or search results may not be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings, or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code. Accounts involved in this type of activity may be permanently disabled.

They seem to be making it very clear that this is not acceptable behavior and are emphasizing that this is definitely a situation that could result in an account being suspended. Several publishers have reported being suspended for participating in programs that sent poor quality traffic to pages, so this addition to the policies seems to be in response to that, so it is clearly spelled out that this practice is not acceptable.

Incentives

Some additions have been made to this section of the policies.

In addition, publishers may not bring unnatural attention to sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites. These activities are strictly prohibited in order to avoid potential inflation of advertiser costs.

This seems to be addressing the problem of publishers sending out emails asking visitors to click ads, as well as online advertisements asking people to click ads. I have been coming across these kinds of click incitements more frequently, so it is good to see this clarified to prevent the "I didn't know I couldn't advertise my site on Fark.com and ask them to click my ads". This must be a problem for AdSense as well, because a quality check of the site would show no problems, since the problem resided in an email or on another site completely.

Prohibited Clicks and Impressions

This section has been beefed up as well, to cover the eCPM ads.

Any method that artificially generates clicks or impressions is strictly prohibited. These prohibited methods include but are not limited to: repeated manual clicks or impressions, incentives to click or to generate impressions, using robots, automated click- and impression- generating clicking tools, or other deceptive software. Please note that clicking on your own ads for any reason is prohibited, to avoid potential inflation of advertiser costs.

Site Content... Site may not include

The section on incentives has been given more detail about what is not allowed:

Incentives (monetary or point-based) to users or third-party beneficiaries for online activity including, but not limited to, clicking on ads or links, performing searches, surfing websites, reading emails, or completing surveys.

Overall, nothing earth shattering if you are a terms and policies abiding publisher. However, if you are doing some deceptive promotion of your AdSense sites, you should carefully read over the changes and make sure you get into compliance as soon as possible.

This goes along with today's AdSense update which included new reporting features where you can save your favorite reports and top queries report with AdSense for Search so you can see what the most popular terms that people are searching for when utlizing your AdSense for Search box. AdSense also upped the number of available channels to 200 channels (up from 100) and the section targeting feature was also released today.

 

gudrunj




msg:1323452
 7:52 pm on Aug 23, 2005 (gmt 0)

The legality of contests and giveways varies quite a bit from state to state and country to country, and I suspect that the average AdSense publisher doesn't worry too much about sweepstakes laws. It's possible that Google doesn't want to be associated with pages that might raise the ire of an attorney general somewhere.

Well, I've had this on the site for about a year or so. No problem so far with AdSense. I'd just like to add that the draw does not involve big monetary prizes, it's usually just a special service from the site, something small really. It's for fun, not something that can make anyone rich.

RonS




msg:1323453
 10:24 pm on Aug 23, 2005 (gmt 0)

Jenstar wrote:

[...] and the section targeting feature was also released today.

I'm sorry, maybe I missed this term, but what is "section targeting"?

ken_b




msg:1323454
 10:31 pm on Aug 23, 2005 (gmt 0)

Section Targeting [webmasterworld.com]

JaySmith




msg:1323455
 11:13 pm on Aug 23, 2005 (gmt 0)


publishers may not bring unnatural attention to sites displaying ads through unsolicited mass emails or unwanted advertisements on third-party websites

Just gives a black hat another tool against his compition...

As far as artificially inflate cpm's, does that mean, we as webmasters cannot make changes refresh, make changes, refresh, etc..?

One more question, the paid surveys part is interesting... Does that mean you can't put it on a site about paid surveys? Is that another black list site such as pharmacuticals and adult?

incrediBILL




msg:1323456
 11:20 pm on Aug 23, 2005 (gmt 0)

we actually might have that control. Not silly at all.

OK, back to my point, as a webmaster *I HAVE NO CONTROL* over those bogus impressions if someone is running that script you mention. The most I could do is block the IP of anyone that seems to be viewing too many pages and if they're on a dial-up it's a waste of time as every time they redial the nightmare starts all over again.

ken_b




msg:1323457
 11:56 pm on Aug 23, 2005 (gmt 0)

CPM Ads and Excessive Impressions:

In my photo pages it's very common for a visitor to cruise through 100, even 500, pages in a single visit. I haven't ever counted, but this probably happens several times a day.

I'm pretty sure these are mostly first time visitors.

While that is way above my average pages per visit, it happens all the time, and has since the site went online 5 years ago.

Using my NEXT (or PREVIOUS) links they don't even need to move their mouse to do that.

It's an interesting thought to consider how Google would interpret such traffic patterns i relation to CPM ads.

I think I'll email and ask.

abbeyvet




msg:1323458
 5:09 pm on Aug 25, 2005 (gmt 0)

Incentives (monetary or point-based) to users or third-party beneficiaries for online activity including, but not limited to, clicking on ads or links, performing searches, surfing websites, reading emails, or completing surveys.

I emailed AdSense about the survey on my site, which enters those who respond into a draw for Amazon tokens, and they replied that they had taken a look and the survey as currently implemented is NOT in violation of programme policies.

As I previously mentioned there are no ads on the survey pages.

So evidently they do mean spammy type surveys and it is not a blanket thing. Which is good, though this bit could be more clearly worded to reflect that.

zCat




msg:1323459
 5:15 pm on Aug 25, 2005 (gmt 0)

I emailed AdSense about the survey on my site, which enters those who respond into a draw for Amazon tokens, and they replied that they had taken a look and the survey as currently implemented is NOT in violation of programme policies.

That's good news. I'll definitely mail for confirmation when I get my test thingy completed though. Just in case...

driris




msg:1323460
 6:32 pm on Aug 25, 2005 (gmt 0)

what about the incentives by webmasters on their forums (with adsense) to members about target of no of posts to become golden member etc

dzcap




msg:1323461
 12:54 am on Aug 26, 2005 (gmt 0)

So now we can put adsense on non-content pages also? welcome pages, contact, faq, terms, error, etc.?

This 40 message thread spans 2 pages: < < 40 ( 1 [2]
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