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New Feature...Section Targeting
Better ad targeting.
ken_b




msg:1400135
 7:21 pm on Aug 22, 2005 (gmt 0)

This apparently lets a publisher specify which sections of the content on a page that they would like Adsense to focus on for ad targeting purposes.

This should be very helpfull on pages that cover several topics, like a home page might.

Haven't tried this yet because I just spotted the notice while checking my stats. Sounds interesting though.

[edit note] edited to remove a quote[/edit]

 

tebrino




msg:1400136
 7:46 pm on Aug 22, 2005 (gmt 0)

Where did you see this? Are you a premium publisher?

Rodney




msg:1400137
 7:51 pm on Aug 22, 2005 (gmt 0)

Looks like it's a new feature for everyone. Very nice!

[google.com...]

tebrino




msg:1400138
 7:58 pm on Aug 22, 2005 (gmt 0)

This looks very useful, especially ignoring section feature. Once I thanked people for translating my pages and suddenly all ads were about translation services so I replaced this text with JavaScript code. This is more elegant solution!

ashii




msg:1400139
 8:19 pm on Aug 22, 2005 (gmt 0)

where is thsi new fature on my account.
can't see to find out.above link is also not working.

fromholland




msg:1400140
 8:26 pm on Aug 22, 2005 (gmt 0)

How to use the ignoring function?

Jenstar




msg:1400141
 8:34 pm on Aug 22, 2005 (gmt 0)

Note it says "emphasize or downplay", I am guessing added for spam protection - it is probably going to do some relevancy checking between what you tell it to ignore and not ignore, and make sure they are somewhat related.

fromholland




msg:1400142
 8:37 pm on Aug 22, 2005 (gmt 0)

How do you mean that Jenstar?

Is there a closing tag for ignoring?

linuxguy




msg:1400143
 8:41 pm on Aug 22, 2005 (gmt 0)

The idea is interesting but in my opinion is incomplete. Think on a news page were there are many topics, perhaps with advance section targeting we could match an adsense box with a certain part of the website content. Something like

<!-- google_ad_section_start_adsenseblock1 -->

<!-- google_ad_section_end_adsenseblock1 -->

pmkpmk




msg:1400144
 8:43 pm on Aug 22, 2005 (gmt 0)

Very nice find. Somebody doing a plugin for WordPress?

fromholland




msg:1400145
 8:51 pm on Aug 22, 2005 (gmt 0)

If I select a quite small part of the page with the most quality content and the most specific keyword, will I get less ads, or will Google also take a look at the other content?

Rodney




msg:1400146
 8:55 pm on Aug 22, 2005 (gmt 0)

If I select a quite small part of the page with the most quality content and the most specific keyword, will I get less ads, or will Google also take a look at the other content?

From the page linked to above, Google says the section should include a large amount of content for the best results or you might get PSA's if there isn't enough content to analyze.

sailorjwd




msg:1400147
 8:55 pm on Aug 22, 2005 (gmt 0)

Great!

Now maybe I can put back the side bar navigation that was throwing off the targeting.

<the google page has vanished>

[edited by: sailorjwd at 8:58 pm (utc) on Aug. 22, 2005]

ronburk




msg:1400148
 8:57 pm on Aug 22, 2005 (gmt 0)

The idea is interesting but in my opinion is incomplete.

Just "interesting"? Well, you wait for the feature you want, but I've got plenty of use for this feature. Like on the pages that have a couple of occurrences of a word that AdSense seems to incorrectly become obsessed with. Or articles that include analogies to make a point -- and then AdSense pitches me ads related to the analogous topic instead of to the real point of the article.

Or best of all -- maybe I can quit having to do some keyword tweaking to convince AdSense what the real topic is. Like, I could write about traveling to Mars and Venus, and include a little comment to AdSense that says "yeah, I know I only used the phrase 'outer space' twice, but it's rather strongly related to the topic of this article".

I hope this means that Google is now confident enough that their other mechanisms can weed out most AdSense spammers, so they can let real content providers give some hints to guide AdSense. Heh, in fact, I kinda hope using this new mechanism attracts increased attention from the Spam Squad. I mean, you can kinda guarantee all AdSense spammers are going to try this as soon as they hear about it, right?

At last, some hope that the content creator can help get AdSense back on topic when it gets confused. I'm going to try it right now -- sure hope it works!

linuxguy




msg:1400149
 9:00 pm on Aug 22, 2005 (gmt 0)

I kinda hope using this new mechanism attracts increased attention from the Spam Squad. I mean, you can kinda guarantee all AdSense spammers are going to try this as soon as they hear about it, right?

<!-- google_ad_section_start -->
mesothelioma
<!-- google_ad_section_end -->

lol!

pmkpmk




msg:1400150
 9:01 pm on Aug 22, 2005 (gmt 0)

<the google page has vanished>

No, but it seems to suffer a DDOS attack from WebmasterWorld members :-) It goes on and off, but usually after a few reloads it's there.

incrediBILL




msg:1400151
 9:19 pm on Aug 22, 2005 (gmt 0)

Well, this solves the age old problem of adjusting your HTML to make sure the content is closest to the top of the page to generate good ads.

Sierra_Dad




msg:1400152
 9:21 pm on Aug 22, 2005 (gmt 0)

<!-- google_ad_section_start -->
mesothelioma
<!-- google_ad_section_end -->

lol!

Yep, and then they'll wonder why they get all PSA ads.

pmkpmk




msg:1400153
 9:23 pm on Aug 22, 2005 (gmt 0)

adjusting your HTML to make sure the content is closest to the top of the page

... which can now be solved pretty easy with CSS. And I guess it's still a good idea to do, since there are other SE's apart from Google out there who want to index your content.

Swebbie




msg:1400154
 9:25 pm on Aug 22, 2005 (gmt 0)

I'm surprised no one has mentioned it yet, but this is a great example of the ol' free market at work. Yahoo announces YPN and - what's this? - Google suddenly starts rolling out new features for its AS publishers and AW advertisers. Nothing like competition to get things moving in the right direction.

linuxguy




msg:1400155
 9:37 pm on Aug 22, 2005 (gmt 0)

Google suddenly starts rolling out new features for its AS publishers and AW advertisers. Nothing like competition to get things moving in the right direction.

Hopefully MSN comes out with their own program too, In any case webnmasters are the ones that get the most out of this competition.

sailorjwd




msg:1400156
 9:38 pm on Aug 22, 2005 (gmt 0)

So much for a restful evening.

I'm going out for a bucket of chicken and some soda..

Anybody need anything?

netchicken1




msg:1400157
 9:47 pm on Aug 22, 2005 (gmt 0)

This is great!
I have had trouble getting any real hits from my index page because it covers a multitute of topics in my site, now I can fous the adverts just on the bits that I think will be more advertiser friendly.

razinkane




msg:1400158
 9:53 pm on Aug 22, 2005 (gmt 0)

YES! You all can thank me now! I asked for this a month ago! An adsense hint tool.. The ability to select the topic of the ads that are displaying to keep the ads on target with the content on that page. Right now my site is displaying North Carolina real estate ads on a page that is about Utah real estate.
6:39 pm on July 29, 2005
[webmasterworld.com...]

Alioc




msg:1400159
 10:00 pm on Aug 22, 2005 (gmt 0)

This is neat! Just the thing I was looking for. We're now implementing it through all of the network. Yahooo! erm.. sorry. Goooooogle! Thanks for listening us G guys! There's more to be done and we'd be gladly accepting any improvements on the way.

incrediBILL




msg:1400160
 10:04 pm on Aug 22, 2005 (gmt 0)

In any case webnmasters are the ones that get the most out of this competition

Assuming the earnings stay as high as they are now, seems to be going up.

If the earnings plunge I won't care about the new toys.

I asked for this a month ago! An adsense hint tool

AdSense has had hints for a long time, just not for the average joe publisher.

Rodney




msg:1400161
 10:08 pm on Aug 22, 2005 (gmt 0)

Google suddenly starts rolling out new features for its AS publishers and AW advertisers. Nothing like competition to get things moving in the right direction.

Or it could be coincidence since Adsense often rolls out new features even before there was a *hint* of any competing programs.

berto




msg:1400162
 10:13 pm on Aug 22, 2005 (gmt 0)

Well, this solves the age old problem of adjusting your HTML to make sure the content is closest to the top of the page to generate good ads.

Quite apart from Yahoo!, MSN, and other search engines, with regard to Google, it's still a good idea using CSS to put content first and boilerplate last. Why? This new <!-- google_ad_section_start --> hint is for ad selection. There is no indication that it applies to SEO.

Furthermore, as Jenstar says, the hint serves to "emphasize or downplay." It does not, by itself, guarantee spot-on ad selection. Presumably, other on-page factors will still come into play, including meta-tags, keyword density, h1 & h2 tags, and--yes--proximity to the top of the HTML code.

This google_ad_section hint may just be one more addition to our arsenal, in no way by itself a "magic bullet". If Adsense were to base everything on this one simple hint, it would be too easy for spammers and black hats to exploit, no?

Sense_able




msg:1400163
 10:21 pm on Aug 22, 2005 (gmt 0)

I have implemented the code on one of my sites and after 30 minutes I am seeing much more relevant ads to the content of the page and not the theme of the site.

Whether this is a good thing I do not know. I will have to see if the ads based on the content of the site are as good an earner.

It is great to have a little more control rather than trying to hide things with scripts

razinkane




msg:1400164
 11:37 pm on Aug 22, 2005 (gmt 0)

Now if we could just have a minimum bid box, set the $ we need before we give up our traffic!

This 94 message thread spans 4 pages: 94 ( [1] 2 3 4 > >
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