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What to do if the site subject......
...is not related with high paying keywords?
chikung

10+ Year Member



 
Msg#: 8737 posted 12:09 pm on Aug 19, 2005 (gmt 0)

Hello,

After a lot of research and experimentation, I guess I have figured out that my site subject is not related with the high paying keywords because whatever changes I make the revenue never go beyond certain limits.

Accoprding to me, now the only way to get more revenue is to increase the traffic.

Can anyone suggest any other way?

 

vincevincevince

WebmasterWorld Senior Member vincevincevince us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 8737 posted 12:42 pm on Aug 19, 2005 (gmt 0)

Income = EPC x CTR x Traffic

EPC - this comes with the subject area. Try to find out which keywords in your area have high bid prices through adwords etc. and then build more around them.

CTR - ad placement, colours, and blending all come into play here. Search this site for 'heat map' and 'blending'

Traffic - good SERP placements, PPC advertising, links from appropriate sites (not talking about links buried in a reciprocal link directory here - get links people actually see), word of mouth, and other medium advertising.

Eltiti

10+ Year Member



 
Msg#: 8737 posted 12:47 pm on Aug 19, 2005 (gmt 0)

You could also consider adding additional topics to your site, and/or creating new sites about other topics?!

crisscross

10+ Year Member



 
Msg#: 8737 posted 1:59 pm on Aug 19, 2005 (gmt 0)

Some sites with variable content cannot make consistent revenues with Adsense.

For large sites, the solution is to become a Premium Partener (>20m Page Views), which allows webmasters to filter ads and target specific keywords.

I would like to hope that Google will allow ordinary webmasters to take advantage of these features soon.

However, in your case I think you will have to change the content to target higher-paying ads.

willmullis

5+ Year Member



 
Msg#: 8737 posted 2:09 pm on Aug 19, 2005 (gmt 0)

So you want somebody to give you a way to make "easy" money. You don't want to spend the time and effort to drive more visitors to your site? I guess that would be considered work, eh.

chikung

10+ Year Member



 
Msg#: 8737 posted 2:36 pm on Aug 19, 2005 (gmt 0)

"So you want somebody to give you a way to make "easy" money. You don't want to spend the time and effort to drive more visitors to your site? I guess that would be considered work, eh. "

Mr. willmullis
Sometimes I think some members just ready with their guns to shoot anybody and everybody here. Whats the question of "easy money?" Have you not read "after reaserch and experimentation?" Do you think that comes without efforts and spending time?

Last time I asked about multiple accounts, someone posted.."it was a question asked for cheating"

This is rediculous.

anton23

5+ Year Member



 
Msg#: 8737 posted 2:41 pm on Aug 19, 2005 (gmt 0)

>>Accoprding to me, now the only way to get more revenue is to increase the traffic.
>>Can anyone suggest any other way?

Yes, place your ads on other places, block some advertisers. Ebay for example is overall and not the highest paid ads. Try other programs...

rj87uk

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 8737 posted 2:43 pm on Aug 19, 2005 (gmt 0)

So you want somebody to give you a way to make "easy" money.

To me it looks like no. He has a site he wants to make more revenue which is understandable don't we all?

Anyway the answer for you is:
CTR - ad placement, colours, and blending all come into play here. Search this site for 'heat map' and 'blending'

As vincevincevince says Increase your CTR & Traffic.

there is no need for your little rant clearly he is not a newbie out for a fast buck in my opinion. Shhesh guy wants to increase his beer money and gets coments like that - Shame on you.

OptiRex



 
Msg#: 8737 posted 3:04 pm on Aug 19, 2005 (gmt 0)

Accoprding to me, now the only way to get more revenue is to increase the traffic.

I appreciate your problem since, although I have the #1 sites for my niche industry, I have to accept there are limits as to just how much natural traffic there is searching for these products.

Once you have all the ads and blending in position I feel there comes a point whereby you have to conclude that not much more can be done with that site therefore it's time to consider another subject altogether.

I haven't done that simply because my own trade keeps me extremely busy and Adsense is a nice added-on bonus saving me the effort of going out and actually selling the advertising.

I would suggest that now your problem is finding that new subject!

abbeyvet

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 8737 posted 3:07 pm on Aug 19, 2005 (gmt 0)

So you want somebody to give you a way to make "easy" money. You don't want to spend the time and effort to drive more visitors to your site? I guess that would be considered work, eh

That has to rank as one of the most mean spirited posts I have ever seen here. But I guess we all have off-days and intolerant moments.

For some sites there is just a low ceiling for adsense income, and without diversifying the topic there is not likely to be a lot of change. The relationship between more visitors and income is not linear either, especially in low paying areas where there may not be much ad inventory, which can make the time, effort and money taken to drive traffic seem to give a very poor return.

If you have not already done so, try splitting your ads into as many channels as possible and watching them carefully over a period of about a month or so to see which topics pay best. Then concentrate on adding more content to those areas that would make them even more relevant to paying terms.

It may be that you need to look elsewhere for a revenue stream - afilliate programmes, partnerhsips whatever - and accept that for this site adsense will not be a big earner. Learn from it and use what you learn on your next site.

rj87uk

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 8737 posted 3:16 pm on Aug 19, 2005 (gmt 0)

intolerant moments.

To me it just looks like he didnt understand the post at the level we all did - I hope he has second thoughts about saying something like that again.
Looks like more of these posts are popping up here. :(

On a lighter note - its Friday. :)

willmullis

5+ Year Member



 
Msg#: 8737 posted 5:48 pm on Aug 19, 2005 (gmt 0)

Maybe I'm just having a bad day.....

This morning I was trying to find some information and search Google, Y! and MSN and it was impossible to weed through the crap on the SERPs. It was all a bunch of keyword stuff nonsense and every site that I went to was filled with worthless garbage and of course every page has 3 large rectangle Adsense ads.

Here was how I took the original poster

1. He was in a low paying keyword topic
2. He had done everything to raise his earnings
3. He was looking for a way to increase his revenue without having to have more traffic

To me that is a sign that he was looking for a "scheme" to raise his earnings. I pictured this guy stuffing his pages with higher paying keywords or making "off topic" pages that have nothing to do with the theme of his. Far too many webmasters are designing their site around the adsense program and IMO the web is turning into garbage. There are not enough legit websites out there to make up for the crap. Adsense is a great thing and has allowed us webmasters to make some $$$ doing what we love.

Maybe I was just reading into his post...I dunno. If I was, I apologize.

hyperkik

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 8737 posted 5:59 pm on Aug 19, 2005 (gmt 0)

It seems reasonable to observe at this juncture that people who kvetch about discourtesy in this forum might want to think about practicing courtsey.

icedowl

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 8737 posted 6:13 pm on Aug 19, 2005 (gmt 0)

Will, relax. Have a cuppa whatever suits you. :)

I too have my main site in an area where the clicks are not worth much. It is indeed a problem to overcome.

My plan, though not yet completed and a long way from being implemented, is to delve into highly related subject matter. History of the activity, equipment required while "doing" the activity, and so on and so forth. There really is a lot of subject matter that I can dive into by doing this, and I'd venture to guess that some of that subject matter just might be of higher value.

Just of matter of time and ideas... and much more content.

sailorjwd

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 8737 posted 9:05 pm on Aug 19, 2005 (gmt 0)

Chi,

You may be able to relax the focus of your site. I think there are few subjects which can't be expanded upon to potentially obtain higher paying ads.

For example, if you are selling DVDs and have articles about the artists and that is your whole site then you can consider numerous other articles in tangent subjects like..

Copyright issues, napster,etc
Industry trends
Technology
Equipment
Company reviews
Etc.

Just start thinking - there's got to be something to talk about.

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