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This 48 message thread spans 2 pages: 48 ( [1] 2 > >     
Adwords changes kicking in
BIG increases in eCPM and earnings :-)
oddsod




msg:1353335
 8:10 pm on Aug 16, 2005 (gmt 0)

Since the trial of the new Adwords (with increased minimum CPC) as per this thread [webmasterworld.com] I'm already seeing a big difference with eCPMs on some channels doubling ...and a big increase in earnings yesterday and today on those channels.

What are the effects of a higher CPC for advertisers? Nobody knows yet but my guess is that advertisers at the lower end will drop out as it becomes less economical to hold their keywords; advertisers whose ROI can afford the higher rates will continue to advertise but at the higher minimum CPCs. For publishers it looks like sites that convert well will see a big boost in revenue (assuming Google doesn't change the profit split) and scrapers etc will see a lot more PSAs.

Some competitive keywords do of course trade at much above whatever minimum Google sets. There will likely not be an increase in earnings for publishers already getting those ads. However, lower down the scale there will be some trimming of advertisers and that will likely affect some publishers who are getting the cheaper ads in those categories ... and will lower their overall income.

Am I making any sense? Don't know. It's late and I'm just off home. I may wake up tomorrow and find that it's all a dream.

 

hunderdown




msg:1353336
 8:46 pm on Aug 16, 2005 (gmt 0)

Hmm. This looks like being a very good day, after four not-so-good days, which in turn had come after several very good days. I'm not sure I'd attribute this to the new AdWords model, though. Could just be the usual ups and downs.

A week from now, if the site has had a streak of days well above the previous average, then I'll say something happened.

JohnKelly




msg:1353337
 9:17 pm on Aug 16, 2005 (gmt 0)

Is this something new, or related to the CPM model that requires image ads?

My EPC has been down so far this week, but I'm running large rectangles and apparently medium rectables (300x250) are required to get the CPM model.

ken_b




msg:1353338
 9:24 pm on Aug 16, 2005 (gmt 0)

I'm not real sure how this new system works, but if I understand correctly, if you are willing to pay enough your ad will run. Forget CTR.

That seems to be inline with what I've seen on my most profitable channel.

Ads that are only related on the fringes that are bidding high enough to run, and getting a terrible CTR.

These ads seem to be paying about 50% more than my old group of advertizers, but the CTR is about 1/6 of the old group.

I blocked the new guys, and the old group reappeared.

Of course it could be other factors. But this channel has been rock steady for over a year. Maybe the timing is just a coincidence.

Atomic




msg:1353339
 9:28 pm on Aug 16, 2005 (gmt 0)

This is already a record day for everything. Traffic, clicks and income are all at a record and it's only 2:30pm. Yesterday saw some tasty statistics as well. If this keeps up I may get to crack open a very nice bottle of champagne I have been saving for when I reached a certain level.

ken_b




msg:1353340
 9:36 pm on Aug 16, 2005 (gmt 0)

Is this something new, or related to the CPM model that requires image ads?

Yup, it's new and has to do with how much advertizers have to bid.

TheDonster




msg:1353341
 11:22 pm on Aug 16, 2005 (gmt 0)

I've just been reading the entire 10pg post on the AdWords board and it appears we're in for a major shakeup. Some publishers will gain, but I think many of the sites running lower paying ads are going to lose out. The consensus among advertisers seems to be that the small guys with the lower budgets are all going to pull their campaigns since the keyword bids are doubling and more in some cases. Some of the advertisers seem pleased but most are outraged over the increase in min. keyword bids. How will this affect publishers? For sure it depends on your site and who advertises on it. Buckle your seatbelts, I think we're in for a bumpy ride!

Tropical Island




msg:1353342
 11:55 pm on Aug 16, 2005 (gmt 0)

...that the small guys with the lower budgets are all going to pull their campaigns since the keyword bids are doubling and more in some cases

This is just not the case.

We are a small advertiser (& publisher) and most of our search terms have not changed in price - many are at 5. There were a few where I had to increase the bid if I wanted to keep them however most were iffy, very low volume terms so even doubling the bid will have little impact.

Overall I like it as it will enable us to stick an ad under some high volume terms with multiple meanings that we were unable to keep running. We've had no problem in Over Yahoo keeping this term with a good CTR but never were able to in AdWords.

Atomic




msg:1353343
 12:53 am on Aug 17, 2005 (gmt 0)

I'm seeing some clicks at .03 and have heard of some as low as .01 which is new. A lot of keywords are more expensive for now but definately not all.

TheDonster




msg:1353344
 1:37 am on Aug 17, 2005 (gmt 0)

I certainly hope Google is thinking about the little guy and Tropical's post is encouraging. But the fallout remains to be seen with the huge numbers of keywords and how the market overall will affect publishers & Google. With Y! on the horizon opening up the market even more, the last thing Google would need is an exodus from the small advertisers. 1-cent clicks are not new, I've seen them on my site for over a month now, sigh.

janethuggard




msg:1353345
 1:53 am on Aug 17, 2005 (gmt 0)

We started with Adwords about a month ago. We were some of those nickle poppers and had a wide range of keywords. Everyone went to a dime minimum. Killer.

We read the success story on Adsense, about their Adsense/Adwords duel clients, and thought we would give it a try. It was not working great for us at a nickle, at a dime, we are pulling out. I play the penny slots at Vegas... that pretty much explains my thinking. I will gamble a few cents, but when you start talking dimes, I get nervous, unless I see an ROI that is at least minimum. If the ROI is good, I increase my bets. (tight wad)

Upside...

webnoob




msg:1353346
 2:51 am on Aug 17, 2005 (gmt 0)

thats good. i don't let those cheap 0.01 and 0.05 bidders advertise on my site.. i track all my ads and when i find cheap ads not worth at least a dime.. the domain goes to my block list. the way i see it, if you're a penny gambler, advertising isn't for you.

the slots machines here, don't accept anything less than a quarter, that's $0.25!

Rodney




msg:1353347
 2:56 am on Aug 17, 2005 (gmt 0)

With Y! on the horizon opening up the market even more, the last thing Google would need is an exodus from the small advertisers. 1-cent clicks are not new, I've seen them on my site for over a month now, sigh.

Y!overture has had .10 minimum bid prices for a long time, so I don't see advertisers making an exodus to overture.

It's too early to tell what type of effect this change will have in regards to Adsense.

Maybe a month's worth of data would be a good sample?

driris




msg:1353348
 2:58 am on Aug 17, 2005 (gmt 0)

not a good day at all

icedowl




msg:1353349
 4:22 am on Aug 17, 2005 (gmt 0)

I'm hoping this will knock out the "new and used cake frosting" type of ads that I've seen in the past. So far this week has been a bumpy ride but things actually started to look better today.

<OT>
Penny slots are all the rage here in Nevada. Some are deceptively expensive to play - up to 40 pay lines and a max bet of 10 cents per line (as I recall). Nickels, quarters and dollars are cheaper to play.
</OT>

dvd1000




msg:1353350
 4:29 am on Aug 17, 2005 (gmt 0)

not a good day at all - SAME HERE.

driris




msg:1353351
 11:53 am on Aug 17, 2005 (gmt 0)

yesterdeay for the first time i saw the 1 cent earning....

anybody else received 1 cent?

Erku




msg:1353352
 1:57 pm on Aug 17, 2005 (gmt 0)

How is it possible to learn who are the cheap advertisers in order to be able to blok those ads that pay only a .01 or .05

Thank you.

NoLimits




msg:1353353
 2:29 pm on Aug 17, 2005 (gmt 0)

My CTR is way up, but my EPC is poop - I hope this is just a dip in the AdSense coaster and not a result of the recent Adwords changes.

ken_b




msg:1353354
 2:37 pm on Aug 17, 2005 (gmt 0)

It is probably going to take a few days for this change to settle down.

Advertizers need to figure out how it affects them and make adjustments to ther ad campaigns before we really know how it will affect publishers.

Atomic




msg:1353355
 3:36 pm on Aug 17, 2005 (gmt 0)

This is really getting interesting. After biting the bullet on a few keywords, today things have settled down and my average click is costing me about .03! And even though my average click is costing me half of what it was yesterday was double my previous best day in every regard. Traffic, clicks, earnings were all twice the previous best. So far so good.

shortbus1662




msg:1353356
 7:12 pm on Aug 17, 2005 (gmt 0)

adsense today it seems, for my niche, has had an affect: I've had less impressions, a doubled CTR, and higher EPM, but the same amount of profit. Could be a fluke...

petra




msg:1353357
 7:29 pm on Aug 17, 2005 (gmt 0)

Thank you google

ionchannels




msg:1353358
 7:44 pm on Aug 17, 2005 (gmt 0)

The changes so far can't possibly be benefitting adsense users since my Adwords campaigns are showing much much lower cost per click than they did before - often 1/2. I'm wondering if there are just so many keywords disabled right now in adwords that there is less competition for ad display. Once people have a chance to login and increase their bids to get the ads redisplayed, adsense EPC should rise. On that point, I am not seeing any big decrease in EPC today, but I am seeing strange ads I have never seen before on many of my sites...

berto




msg:1353359
 8:01 pm on Aug 17, 2005 (gmt 0)

The changes so far can't possibly be benefitting adsense users...

I'm enjoying record eCPM and earnings today. Due to the Adwords changes (with advertisers, being confused by the new system, paying through the nose)? Xmas in August? A fluke?

OptiRex




msg:1353360
 8:06 pm on Aug 17, 2005 (gmt 0)

Try slow page impression updates for some of the incredible figures being seen.

ionchannels




msg:1353361
 8:10 pm on Aug 17, 2005 (gmt 0)

OptiRex: EPC should be the metric to evaluate the changes, impressions are not relevant.

berto




msg:1353362
 8:11 pm on Aug 17, 2005 (gmt 0)

I'm enjoying record earnings. If the rest of the day saw an avalanche of impressions with no more clicks, etc., I'd still be ecstatic.

ClosedGL




msg:1353363
 8:13 pm on Aug 17, 2005 (gmt 0)

I thought my stats were running slowly this morning when I had earned $0.00 whilst being live for about 3 hours, things are returning to normal though and I've surpassed my new (this month) average of $15.00 day. Am I heading for $20. Come on Google, come on Google, come on Google!

Atomic




msg:1353364
 8:20 pm on Aug 17, 2005 (gmt 0)

I'm enjoying even better results today than yesterday and yesterday was real, real nice. I am noticing that the ads are targeted better which makes sense with the AdWords change.

And my nicely targeted AdWords campaigns are enjoying extremely high CTR at half the cost. For me Google appears to have got it right this time!

This 48 message thread spans 2 pages: 48 ( [1] 2 > >
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