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After the latest upgrade to Adsense....
new targeting is killing me

 12:54 am on Aug 9, 2005 (gmt 0)

The upgrade released on the 3rd has killed my earnings by about 30%. Anyone else seeing the same?

The update to the algo was supposed to show "more relevant" ads, and instead I am seeing tons of crappy ebay, and amazon ads.

Could this mean that I got a badly tuned site?




 1:16 am on Aug 9, 2005 (gmt 0)

no idea mate, sorry to hear that, my sites have seen an increase of over 100% since the change but itīs too early to say it will last.


 1:21 am on Aug 9, 2005 (gmt 0)

I'll take a 100% gain any day...
I hope to see a change here soon.


 2:19 am on Aug 9, 2005 (gmt 0)

My earnings are about the same, but I'm seeing tons of public service announcements and all kinds of ads for merchant accounts. Hopefully relevant ads will reappear shortly.


 2:28 am on Aug 9, 2005 (gmt 0)

I have a content site...lots of pages

I bet those autogenerated scrapper site are doing really well in this update!

im not


 3:03 am on Aug 9, 2005 (gmt 0)

ctr and epc are both down about a solid 25% for us as well on very well respected sites.

A few things we noticed over the last 4 days

- A large increase in psa ads across all sites
- Leaderboards dropping to 1 ad which is just aweful looking, so bad looking infact we have had several emails on the subject from users already.
- A large increase in Ebay Amazon filler junk


 3:18 am on Aug 9, 2005 (gmt 0)

Couldn't have said it better....

Why is no one else talking about this? Very strange...

My guess is that it may come back slowly, I am seeing a slow uptrend in earnings, but my CTR is down a full %


 3:47 am on Aug 9, 2005 (gmt 0)

PSAs, PSAs....

They are everywhere no matter how good how many words i have written on the page.


 3:49 am on Aug 9, 2005 (gmt 0)

I'm not impressed either - I saw a jump in cpc from 3c to $1.20 (no, I'm not kidding) for 3 days, then back down to normal.
Talk about from the highs to the lows...


 4:23 am on Aug 9, 2005 (gmt 0)

I had a quality niche content site drop EPC by over 50%. Bam! No slow down or anything. Adwords bids have remained steady.


 4:40 am on Aug 9, 2005 (gmt 0)

Same here close to a 50% drop cpm on a quality site. Hope there is a click dump in our future.


 4:44 am on Aug 9, 2005 (gmt 0)

I wonder if my Yahoo traffic is being treated differently than my MSN, and Google?

Does anyone know if Google could serve cheap irrelavant ads to Yahoo traffic, and serve "the good" ads to their own?

gunna do some tests....and report back


 6:00 am on Aug 9, 2005 (gmt 0)

I dont see how they could vary the ads served by source - an imported script doesn't have access to referer data, so far as I know.


 8:40 pm on Aug 9, 2005 (gmt 0)

This new algo. that google came up with was supposed to make me more money! Instead I am making 50% per click that I was before.

Can't wait to see some competition...


 8:58 pm on Aug 9, 2005 (gmt 0)

More people aren't talking about this because, most likely, most sites weren't affected or were affected only positively.

I haven't seen any significant changes so far this month. Possibly a small tick up on last month, which was my best month ever.


 9:22 pm on Aug 9, 2005 (gmt 0)

No Amazon or Ebay ads seen so far, Ads still seem relevant. I have seen a couple of banners with just one ad in - LOOKS TERRIBLE! but they seem to earn more money.

However, whilst I did see a rise in earnings up until Sunday, Monday and Tuesday are back to normal. I think Google has spent all the advertisers budgets in a few short days.

I have to say that I agree with one of the posters in another thread on the topic that Google should test new ideas on a select group of publishers rather than just roll it out to all. I'm sure it's taken a lot of advertisers aback, and I'm sure there a lot of hacked off advertisers and publishers about.

Maybe it will settle down at some point. Maybe we will get the choice to opt out of it.


 10:14 pm on Aug 9, 2005 (gmt 0)

However, whilst I did see a rise in earnings up until Sunday, Monday and Tuesday are back to normal.

I am seeing exactly the same pattern as well on my sites, spectacular weekend and then right back down to normality on monday and tuesday.


 10:43 pm on Aug 9, 2005 (gmt 0)

I don't know what to think anymore.

Yesterday was one of my lowest CPM days this year and today is one of the highest with a 90% CPM gain over yesterday. And that spans about 50 different subjects. With 10 hours to go I've already topped yesterday's total rev.

And they call it smartpricing?


 10:59 pm on Aug 9, 2005 (gmt 0)

My earnings are up 44% since the changes...


 12:10 am on Aug 10, 2005 (gmt 0)

My main site (earnings wise) was seing month to month growth over the last year.
Changes come, boom a major drop, and irrelevant ads being shown...
I don't know what to think!

I'll give it some time and see what happens...


 12:16 am on Aug 10, 2005 (gmt 0)

sailorjwd - similar story


 12:26 am on Aug 10, 2005 (gmt 0)

My earnings are up, not much but far better than their dive at the beginning of last month.

However I find wierd adverts, such as one in dutch, appearing sometimes.

I think you just need to tweak your layout to cope with the changing styles, but its certinaly not hurt me at all.


 3:14 am on Aug 10, 2005 (gmt 0)

Well with any algo change, I'm hoping that they roll out a tweak to fix the bugs...my site definately adds value to the advertisers, well I mean the old ones i used to get.


 3:19 am on Aug 10, 2005 (gmt 0)

The changes seem to have had a positive impact on my site.

I'm seeing higher eCPM rates since Friday when this targetting began. I'm receiving the same number of clicks and impressions as before but earnings are higher.

Finally, a change for the better :)


 8:37 pm on Aug 12, 2005 (gmt 0)

OK....well a few days have gone by, and today my main site is on pace to have an all time high...not sure why it took so long but now I am seeing some numbers that I have never seen before and actually didn't think were possible...:) Happy for now...lets hope this trend stays...

Others? You guys seeing improvement yet?


 5:39 am on Aug 13, 2005 (gmt 0)

spoke too soon...crap!


 9:36 pm on Aug 16, 2005 (gmt 0)

>Does anyone know if Google could serve cheap irrelavant
>ads to Yahoo traffic, and serve "the good" ads to their own?

I would say the opposite. I've posted recently on this in another thread, don't know if it got approved. When we got dumped to SERP #100+ for 2 months during the bourbon update, our traffic went down about 40% with most of the remainder coming from Y!/MSN, and our CPM shot up 150% (primarily due to a higher PPC) over a period of 3-4 weeks and stayed there! On the VERY SAME DAY that we got added back into our old positions on G our CPM plumeted by about 30-40% and hasn't recovered! YOU figure it out. Think about it, by serving better ads to pages which get theior traffic from Y! they are drawing more traffic that came from other search engines, while figuring they already HAD the ones coming from G. HOW they could do it is out of my realm.

As far as the latest changes, has anyone noticed some recently odd stats when comparing the "page" results to the "individual ad units". It almost seems like they have changed the way they are counting them, or maybe it has something to do with us adding more Adlinks a while back. Basically on Aug 12, our PAGE CPM and CTR dropped nearly 50% across the board while our individual ad units CPM stayed almost exactly the same or rose slightly. This would be reasonable if, say we halved the number of ad units on every page, but absolutely nothing changed on our site during this time. We HAD added adlinks to some high traffic pages a couple weeks earlier, and they have finally started showing decent results, how are adlinks ads counted if people play in them a lot?

We are also seeing a lot more blank units and units with 1 or 2 ads instead of 4 apparently due to this optimization stuff. Earnings meanwhile have hit two new alltime daily highs in the last week. Is it possible that when they play around with the optimized, less than full ad blocks, that they are say not counting empty blocks at all, and only counting 1/2 for partial blocks on one report, but maybe not the other? I'm going to try and compare actual log results to ads and see what I can determine. Something strange appears to be going on.


 12:55 am on Aug 17, 2005 (gmt 0)

I just ran a check on my site. All the AdSense ads are pretty relevant, same as before. I am not seeing any improvement or decline in earnings. Just the same ups and downs like always. I don't see any PSAs. Maybe the gifts area is not affected by the new targeting. Probably more expensive Adwords are affected. Maybe that is why I see no changes... mental note to try to move over to the higher earning topics, if I can figure out what they are...lol

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