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|AdSense click-through rate|
How is it calculated?
I'm trying to figure out what Google's AdSense click-through rate really means.
Does each adword count as an impression, or is it the group of adwords that are displayed on a page that count as one impression?
Comparing my pageviews (in my own stats) to my Adsense impressions, I would say that each group of adwords is one impression.
Maybe someone else can confirm this (or say otherwise).
>each group of adwords is one impression
That seems right, comparing log stats to adword reports.
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