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Google AdSense Forum

AdSense click-through rate
How is it calculated?

 3:25 pm on Jul 3, 2003 (gmt 0)

I'm trying to figure out what Google's AdSense click-through rate really means.

Does each adword count as an impression, or is it the group of adwords that are displayed on a page that count as one impression?



 4:00 pm on Jul 3, 2003 (gmt 0)

Comparing my pageviews (in my own stats) to my Adsense impressions, I would say that each group of adwords is one impression.

Maybe someone else can confirm this (or say otherwise).



 4:09 pm on Jul 3, 2003 (gmt 0)

>each group of adwords is one impression

That seems right, comparing log stats to adword reports.

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