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Google AdSense Forum

This 54 message thread spans 2 pages: 54 ( [1] 2 > >     
New Adsense Feature - just posted?
varies the number of text ads that appear in a given ad unit

 3:55 am on Aug 5, 2005 (gmt 0)

"To increase monetization on your site and improve the relevance of ads, AdSense now varies the number of text ads that appear in a given ad unit. In cases where we determine that increasing the size of the most relevant ads will improve performance, we'll drop the lowest-performing ad or ads and expand the remaining ones to fill the entire unit. Showing fewer ads works to your advantage, allowing the better-performing ads to draw more user attention and click-throughs. Google AdSense technology will automatically determine the optimal number of ads to display on any page and will only show fewer ads when doing so will make you more money!"



 3:57 am on Aug 5, 2005 (gmt 0)

Hmm, that should also mess with people who lay images alongside their ads, as there's no longer any way of knowing how many to display.

This is an interesting development. It'd be nice if instead of automating this feature, google let us optionally control it via a javascript variable.

More control for what appears on our sites is always better for us.


 4:07 am on Aug 5, 2005 (gmt 0)

This was really messing with my head a while ago. I thought perhaps my site got on the "bad list" and I was removed by a bunch of site targeted advertisers.

This will definately reak a little havoc with those who really try to blend in the ads with their site.



 4:49 am on Aug 5, 2005 (gmt 0)

The info is on their What's New page:

My first thought was also on the images not lining up correctly anymore ;)


 6:16 am on Aug 5, 2005 (gmt 0)

I saw one today!

On my 728 leaderboard... one advertiser stretched more horizontally and leaving lots of white space.

Even though I have the 4 images above, I think this is a GREAT development. It caught my attention! You never see a google ad in this format, so it is one more way to alleviate ad blindness in a new way.

The only drawback I can see is offering your visitors less choices. But on the plus side, the highest paying ad would be displaying.


 6:25 am on Aug 5, 2005 (gmt 0)

Don't forget that the CPM targeting will also show one ad per ad unit, so people could see a mix of the two.


 6:38 am on Aug 5, 2005 (gmt 0)

...expand the remaining ones to fill the entire unit

I think that means the ad block keeps the same size as before - so layout should not be affected.


 6:56 am on Aug 5, 2005 (gmt 0)

Hmmmm.. I've not seen this happen yet, but I'm not totally convinced it's a good idea and I'd like to see the feature as selectable.

Adsense is a great program - make no mistake. The targetting overall is pretty good, but it can also be hopelessly wrong - and when it is, it reduces my income dramatically. Recently Adsense has decided that acne treatments are the most relevant ads on my site. My site is a tightly focussed miche site, and has nothing whatsoever in common with acne treatments. Thank goodness for the block list.

The other failing is that the bot decides what ads to place based on what google *thinks* will be the best return - not on highest bid price. Hence we see the Ebay stupidity and scrapers displayed instead of real ads that have good bids based on ctr and percieved value. This doesn't work well in many niche sites, and by getting rid of made for adsense, scrapers, ebay etc. that are totally mis-targetted I've acheived a much improved $$ figure, much improved cpc and ecpm.

The thought of the bot deciding to squeeze good payers out of my prime ad block that accounts for nearly 80% of my revenue, and fill it with totally irrelevant ads based on what the algo *thinks*, is rather horrifying!

If I have four ads displayed, at least one of them is likely to be for a real product / service!


 7:36 am on Aug 5, 2005 (gmt 0)

A little off topic...

I have never seen an ebay ad on my site. I wish I could get some displayed so I could complain also.

Really, what are some of the themes that get flooded with ebay ads?


 11:00 am on Aug 5, 2005 (gmt 0)

Even though I have the 4 images above, I think this is a GREAT development. It caught my attention! You never see a google ad in this format, so it is one more way to alleviate ad blindness in a new way.

That's of course till the novelty wears off, and people become blind to the new format.


 12:55 pm on Aug 5, 2005 (gmt 0)

Wow, my Page eCPM seems to be very high today. Not sure if its due to this change. I checked couple of pages but the ads looks the same though.


 1:32 pm on Aug 5, 2005 (gmt 0)

I noticed the expanded ad unit almost all day yesterday on my site. My first impression is that it seems a little strange because instead of 4 ads in a leaderboard, there is only one and it doesn't quite fill the space of 2 regular ads so there is a lot of dead space to the right side of the board. The plus side is that the highest bidding advertiser on my site had the leaderboard all for themselves for most of the day. Revenue wise the ad performed slightly better than before. However I noticed a higher eCPM since the start of August which is probably due to a new month with fuller campaign dollars. Today the ad is back to normal with 4 regular ads. I like the idea of a single higher paying ad but the look is definitely detracting from a blended ad. If it pays more in the long run, I'm all for that!


 8:15 pm on Aug 5, 2005 (gmt 0)

Itís interesting to read your early feedback on the new expanded text ads. As howiejs quoted, this new feature should increase your revenue by giving the highest bidding ad more visibility on your site.

Iím glad to hear that some of you have already seen these ads appearing! Let us know how it goes.



 8:28 pm on Aug 5, 2005 (gmt 0)

I noticed this today. In my upper Ad block, i had a single advert, half stretched across. In the lower ad block, i had four adverts. Looked wierd....


 8:30 pm on Aug 5, 2005 (gmt 0)

I haven't noticed it yet but my earnings for today are higher than average while my CTR is a bit down.


 8:33 pm on Aug 5, 2005 (gmt 0)

What ad types are affected? Leaderboards have been mentioned, but what about skyscrapers, large rectangles, and other ad types?

Also, at least until recently, I have suffered from chronically low CTR. I am somewhat concerned that by decreasing the number of displayed ads --> fewer ad choices --> lower CTR --> lower overall revenue, despite the fact that the remaining displayed ads are higher paying.

In other words, what if (perhaps paradoxically) my site visitors tend to click on the lower-ranked, lower-paying ads and (for some strange reason) don't tend to click, or don't click at all, on the higher-ranked, higher-paying ads? After pruning the lower-ranked ads, the very ads my site visitors click on in much greater number (hypothetically), I may be left with ads that don't induce clicks. Sometimes, more is more!

John Carpenter

 10:00 pm on Aug 5, 2005 (gmt 0)

I would like to ask Google to make this feature optional. When the ads use unexpectedly large font, it is very disruptive for our website design and it adversely affects the impression that our sites makes. This is very important to us. Please allow us to disable this feature. Thank you.


 1:31 am on Aug 6, 2005 (gmt 0)

I haven't seen this in action yet, but I second the request for it to be made optional... And I don't like having changes to the appearance of my pages made without being warned!


 1:40 am on Aug 6, 2005 (gmt 0)

I haven't seen this in action yet, but I second the request for it to be made optional... And I don't like having changes to the appearance of my pages made without being warned!

I've seen a number of single-ad leaderboards on my site (dating back to the introduction of site-targeted CPM ads), and I think the concerns stated here are overblown. The ads aren't overpowering by any stretch of the imagination, and if a bit of visual variety helps to prevent "ad blindness," how can that be a bad thing? I can't envision the ads being a problem for anyone except publishers who are using small fonts and other tricks to blur the difference between AdSense and site content.


 1:53 am on Aug 6, 2005 (gmt 0)

Okay, after a day of this I have to change my opinion.

One of my smaller sites with normally higher CTR has dropped way low. I checked on it and about every other page view the 728 leaderboard drops down to one ad.

When it is 4 ads, the eye is drawn to them. I have NO images above them or anything... they just stand out nicely.

When it drops to one ad, it is hardly noticeable.

Please do make this optional! EEEEK!

I have been working hard to tweak, but now I can't even plan how the ads will look. I will be sad if the CTR continues to drop on this site... it is one where I was not going to implement images. It was doing fine.


 2:12 am on Aug 6, 2005 (gmt 0)

Okay... I made a decision. Instead of whining, I'm going to use that particular site to test out Yahoo beta. At least until AdSense makes this new idea optional or removes it!


 2:25 am on Aug 6, 2005 (gmt 0)

Last two days compared to the previous 7 days.
CTR down 17%. CPM down 6%

CPC is up, but not enough to make up for lower CTR.
Not enough time to really predict anything.

Maybe if the advertisers start a bidding war for that first spot?


 2:30 am on Aug 6, 2005 (gmt 0)

My CTR is only down slightly since this change, but my revenues are WAY down. My site with the most traffic primarily uses a 160x600 wide skyscraper; due to the site design no other format really works or even fits in. I have noticed:

  • More often than before, no ads at all are showing, leaving the collapsed space.
  • Frequently, fewer ads show in the ad unit, and they are not at all enlarged, leaving a lot of blank space.
  • I also have a 468x15 link unit which is more frequently showing nothing but the View ads about search box, or fewer keywords. This strikes me as less opportunity.
  • Inappropriate ads are frequently showing on certain pages. I've already written AdSense support and gotten a reply saying it had been fixed, but it had not been fixed. I finally had to change the URL of some pages in order to get even somewhat relevant ads to show.

In all, I don't think I like this change one bit. It's hitting me in the wallet. And the only way I can think of to work around it is to completely redesign my site to fit other AdSense ad unit formats.

indias next no1

 2:38 am on Aug 6, 2005 (gmt 0)

i like to know whether i have to change any codings to display the new format or google will do it automatically without any changes in the current adsense codings.

whether the new format is applicable only to 728 or available for 160, 336 etc.,

if you know guys, let me know.


 2:40 am on Aug 6, 2005 (gmt 0)

EFV wrote:
I think the concerns stated here are overblown

You're probably right, but since I haven't seen the new ads yet I can't be sure.

But I'm not so much concerned about this particular change as about the process -- I'd like some warning before changes like this are introduced.


 3:56 am on Aug 6, 2005 (gmt 0)

Ahhhhhhh...yucky...I have to admit noticeable however it just looks very strange in my leader board...almost as though Google couldn't get any more advertisers!

I haven't read up on this so don't shoot me down.

How does the AdWords cost/Adsense revenue for this compare to a leader board image ad?


 5:28 am on Aug 6, 2005 (gmt 0)

My first thought was also on the images not lining up correctly anymore ;)

Heh - the images probably only line up correctly only on the one-and-only browser/screen configuration the designer tested on. They'll probably actually make one or more goofed-up alignments come out right for the first time for real customers :-).


 6:02 am on Aug 6, 2005 (gmt 0)

I haven't seen it happen on my site yet. I've been looking at it several times a day, and looking at it through a US proxy too, but it's always been the same as normal.

Had a very good day's stats Friday though. Clicks down as usual on a Friday, CTR down marginally, but cpc, ecpm and earnings were up substantially! I really would love some reporting tool on this new feature just to see if the increase was due to the new feature, or due to all the Gods conspiring to shine on me - temporarily of course :)


 6:26 am on Aug 6, 2005 (gmt 0)

I really think this new "feature" should be optional, it's too early to tell, but so far CPM and earnings are down (25-30%) even though traffic is still in the same level.


 10:09 am on Aug 6, 2005 (gmt 0)

Google Adsense constantly suggests; optimize your site! How can one optimize a site when Adsense constantly changes the experiment.

Please make these "experiments", into new Ad units (options), so ongoing webmaster optimization experiments can be completed without disruption.

Any optimization test that any publisher was trying to make is now invalid. Most publishers have learned that one week is an absolute minimum time to test, a month would be better. These Adsense experiments are showing up more than once a month now (Don't forget all the Adwords experiments and Google Search engine algo experiments). I'm sure if Adsense just introduced new Ad units there would be many volunteers loading them up at an appropriate time for that publisher.

Google Adsense of course does have a contract that says they can do anything they want; doesn't mean they should though. With new Ad units Adsense could conduct multiple concurrent experiments, then profile which Ad units work on various types of sites, truly achieving some site specific optimization. Global experiments achieve very little if one type of site benefits while another type of site looses; which appears to be the case.

Since the date of the announcement
Traffic- Constant
CTR----- Down 2X
ECPM---- Down 3X
Revenues Down 3X

Back out my optimization experiment.
Take Nap

Adsense will probably make two more tweaks to this experiment (without telling us), so 7 days per experiment x 3 experiments = 21 days to stability, about Aug 25th. It could be by then the numbers will be back up.

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