homepage Welcome to WebmasterWorld Guest from 54.204.77.26
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Subscribe to WebmasterWorld

Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

This 45 message thread spans 2 pages: < < 45 ( 1 [2]     
6 Tips for Adsense on Forums
vabtz




msg:1453421
 4:52 am on Jul 28, 2005 (gmt 0)

Adsense on forums is often a frustrating experience for new adsense users. Looking for a way to monetize all that forum traffic many new adsensers wind up on a forum themselves complaining about the poor returns. The following advice is based on my experiences of running adsense on forums for 2 years. ( I only successfully figured out what to do after being on WebmasterWorld and experimentation )

1. Topic is important.

If your forum is focused on car loans or investing your going to get better payoffs per click than if its about music. This is simple to understand so it should need no more explanation.

If your forum is in a low CPC ( cost per click ) topic then try putting in a for sale section, jobs section, an a wanted section. These will help build some better paying traffic for you.

2. Ugly URLS have got to go.

ModRewrite is a must ( assuming your using apache ), you have to have easily crawlable urls to get fully indexed in the search engines. Most of your clicks are going to happen by people reffered to your site not by your normal users, so the search engine referrrals are what are going to pay for the forum. Also your targeting will improve if your urls are simpler.

3. Regular users don't click.

Regular users of your forum are their to talk to other people not click your advertisements. Once you accept this and move on you'll be better off. I tested this several times by the following:

- showing ads to all users
- showing ads to only users referred to the site
- showing ads to only users not logged in.

The results were that regardless of who I displayed the ad's to I always received the same number of clicks. With this in mind I chose to stop showing ads to logged in users all together.

4. Position the ads right.

Use the heatmap over in the google optimization tips page. It works.

5. Cloak your content. ( WARNING: This is considered risky by some )

Cloaking is presenting different data to different users based on what you know about them.
Most forum software uses large html templates and presents unrelated text to the topic of the thread to the requester. This screws up targeting of the advertisements sometimes since often times the extraneous information outweighs the thread. Cloaking allows you to make sure the content outweighs the html and other crud.

What I do is remove all unnecessary information ( signatures, profile links, etc ) and present only the bare minimum to the adsense ( and all bots for that matter ) bot. This increased the accuracy of my targeting. Do this at your own risk. My recommendation would be to make sure the page is useful if it was sent to a regular browser and do not stuff keywords... just present the same data you would normally, albeit with a lighter html presentation. As an added bonus you can use this for cell phones and other small screen devices.

6. Don't hold your breath.

While all the tips did help me I still don't make much from the forum sections of my sites. You would do better to add a content section if you don't already have one and work on articles.

Best of luck!

 

Cheeser




msg:1453451
 6:07 pm on Sep 2, 2005 (gmt 0)

CTR in my forums has always been pretty dreadful, but that's to be expected. As was stated in the first post, most regulars don't click on ads.

I have one 700x90 ad block right under the title of the topic, before the posts themselves start outputting. The unintended benefit of this, I noticed, is that the ads actually appear for a second or longer, with nothing else on the page, while the posts are downloaded and rendered in the big HTML table below. It actually forces people to look at the ads for at least a second, which is pretty neat.

I have tried adding additional ad blocks to the forum pages with virtually no success, and in most cases, a decline of CTR and hence a decline in earnings.

I also offer my members the ability to donate money directly in exchange for having no ads shown for an entire year.

jema




msg:1453452
 6:35 pm on Sep 2, 2005 (gmt 0)

I do the money for ad free thing to, how long have yours been running for?

cabbagehead




msg:1453453
 7:30 pm on Sep 4, 2005 (gmt 0)

Why don't you guys show CPM ad banners in your forums instead of adSense? I've never run a forum but I would assume that clicks on ads would be low as you've stated because of the nature of traffic. So wouldn't you be better off selling impressions in that case instead of clicks?

vabtz




msg:1453454
 1:41 am on Sep 5, 2005 (gmt 0)

Most CPM networks do not allow forums to display their ads. Also CPM networks usually have the most annoying ads .

Heartlander




msg:1453455
 3:16 am on Sep 5, 2005 (gmt 0)

That is why there is the image only option.
I changed my inline banner mod to that, and my itty bitty income is up....but it's still itty bitty. : (

The_Founder




msg:1453456
 4:42 pm on Sep 6, 2005 (gmt 0)

When using phpbb..

insert an ad into each post.

limit the number of posts to 3 per page (as to comply with Adsense TOS)

cabbagehead




msg:1453457
 6:01 pm on Sep 6, 2005 (gmt 0)

> "Most CPM networks do not allow forums to display their ads"

Really? That's pretty suprising to me. So places like ValueClick and DoubleClick specify you can't place their ads on your forum pages? Is it just because the conversion rates are too low?

So here's my next question then - if conversion rates are so low, why is anyone bothering with forums and communities? Are you making money on subscriptions? Or is it just in support of other parts of your site that do make money?

Also, what about places my MySpace which are pretty much one big forum? I here they serve a TON of CPM ad banners and make good money doing it, because their content is so targeted ... because of their user profiles. I would think that would actually be a good thing for forums then ... targeted advertising ...higher CPMs. Not the case?

:-\

Cheeser




msg:1453458
 7:46 pm on Sep 6, 2005 (gmt 0)

I do the money for ad free thing to, how long have yours been running for?

Since about 2003. It's not a replacement for ads by any means... Donations trickle in throughout the year.

So places like ValueClick and DoubleClick specify you can't place their ads on your forum pages? Is it just because the conversion rates are too low?

That's correct. It states right in their TOS that you cannot put ads on forum pages because the CTR is too low.

So here's my next question then - if conversion rates are so low, why is anyone bothering with forums and communities? Are you making money on subscriptions? Or is it just in support of other parts of your site that do make money?

It's an incredibly sticky feature. My site was started on the premise of posting the latest news about my chosen topic but now we have one of the largest and most active forums in our category (over 50,000 registered members). It's just something people want. The ad revenue from the forums pays for hosting and supports the basic service of the site - providing news and information people want to see.

vabtz




msg:1453459
 8:19 pm on Sep 6, 2005 (gmt 0)

I started my forum site before I knew how to make money, it was strictly a pro bono thing for a community that lost their site.

I would never start a site based on a a forum again but I would add a forum to a site with a decent amount of traffic ( 2-3 thousand uniques a day ) just to help improve the stickness of the site and get people talking abou it. ( as mentioned by Cheeser )

ardent




msg:1453460
 5:40 pm on Sep 7, 2005 (gmt 0)

Lot's of reasons to run a forum:

1. It can make adsense $ - it sits about in the middle for channel earnings on my site.

2. It draws traffic which can be funneled into internal pages. In my experience it's easier to grow forum traffic than traffic to static HTML pages.

3. It gives you a brand that people will turn to when they are looking for information on a particular topic.

4. You can do affiliate marketing or other private-sale advertising on the forum.

In short, you can make good money on a forum - maybe not as efficiently as on static pages, but if the forum grows well the revenue stream will grow with it.

nathanso




msg:1453461
 4:32 am on Sep 8, 2005 (gmt 0)

Some info on Adsense on forums here: [webmasterworld.com...]

seth526




msg:1453462
 11:36 am on Sep 9, 2005 (gmt 0)

Hi friends,this is my first post in this network,i saw everybody talking about their adsense figures,but no body told the good methods for the marketing of the site,which is the basic for the adsense figures.

vabtz




msg:1453463
 12:59 pm on Sep 9, 2005 (gmt 0)

Thats because thats not what this thread is about.

TonysDesigns




msg:1453464
 5:32 am on Sep 10, 2005 (gmt 0)

I have my adsense on one of my forums. It is the shining star with 3.8 million page views last month on it's own dedicated webserver running Apache/Linux Fedora. Adsense is only working SO SO amongst my almost 10,000 registered users and 125,000 posts. I run the one and only, vBulletin and am interested in this friendly links thing. Is this something I have to worry about w/ vB? Any other pointers?

Thanks in advance

nakulgoyal




msg:1453465
 9:58 am on Sep 17, 2005 (gmt 0)

very good post vabtz, especially the info about whom to display the ads, it makes sense.

This 45 message thread spans 2 pages: < < 45 ( 1 [2]
Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved