| 6:07 pm on Sep 2, 2005 (gmt 0)|
CTR in my forums has always been pretty dreadful, but that's to be expected. As was stated in the first post, most regulars don't click on ads.
I have one 700x90 ad block right under the title of the topic, before the posts themselves start outputting. The unintended benefit of this, I noticed, is that the ads actually appear for a second or longer, with nothing else on the page, while the posts are downloaded and rendered in the big HTML table below. It actually forces people to look at the ads for at least a second, which is pretty neat.
I have tried adding additional ad blocks to the forum pages with virtually no success, and in most cases, a decline of CTR and hence a decline in earnings.
I also offer my members the ability to donate money directly in exchange for having no ads shown for an entire year.
| 6:35 pm on Sep 2, 2005 (gmt 0)|
I do the money for ad free thing to, how long have yours been running for?
| 7:30 pm on Sep 4, 2005 (gmt 0)|
Why don't you guys show CPM ad banners in your forums instead of adSense? I've never run a forum but I would assume that clicks on ads would be low as you've stated because of the nature of traffic. So wouldn't you be better off selling impressions in that case instead of clicks?
| 1:41 am on Sep 5, 2005 (gmt 0)|
Most CPM networks do not allow forums to display their ads. Also CPM networks usually have the most annoying ads .
| 3:16 am on Sep 5, 2005 (gmt 0)|
That is why there is the image only option.
I changed my inline banner mod to that, and my itty bitty income is up....but it's still itty bitty. : (
| 4:42 pm on Sep 6, 2005 (gmt 0)|
When using phpbb..
insert an ad into each post.
limit the number of posts to 3 per page (as to comply with Adsense TOS)
| 6:01 pm on Sep 6, 2005 (gmt 0)|
> "Most CPM networks do not allow forums to display their ads"
Really? That's pretty suprising to me. So places like ValueClick and DoubleClick specify you can't place their ads on your forum pages? Is it just because the conversion rates are too low?
So here's my next question then - if conversion rates are so low, why is anyone bothering with forums and communities? Are you making money on subscriptions? Or is it just in support of other parts of your site that do make money?
Also, what about places my MySpace which are pretty much one big forum? I here they serve a TON of CPM ad banners and make good money doing it, because their content is so targeted ... because of their user profiles. I would think that would actually be a good thing for forums then ... targeted advertising ...higher CPMs. Not the case?
| 7:46 pm on Sep 6, 2005 (gmt 0)|
|I do the money for ad free thing to, how long have yours been running for? |
Since about 2003. It's not a replacement for ads by any means... Donations trickle in throughout the year.
|So places like ValueClick and DoubleClick specify you can't place their ads on your forum pages? Is it just because the conversion rates are too low? |
That's correct. It states right in their TOS that you cannot put ads on forum pages because the CTR is too low.
|So here's my next question then - if conversion rates are so low, why is anyone bothering with forums and communities? Are you making money on subscriptions? Or is it just in support of other parts of your site that do make money? |
It's an incredibly sticky feature. My site was started on the premise of posting the latest news about my chosen topic but now we have one of the largest and most active forums in our category (over 50,000 registered members). It's just something people want. The ad revenue from the forums pays for hosting and supports the basic service of the site - providing news and information people want to see.
| 8:19 pm on Sep 6, 2005 (gmt 0)|
I started my forum site before I knew how to make money, it was strictly a pro bono thing for a community that lost their site.
I would never start a site based on a a forum again but I would add a forum to a site with a decent amount of traffic ( 2-3 thousand uniques a day ) just to help improve the stickness of the site and get people talking abou it. ( as mentioned by Cheeser )
| 5:40 pm on Sep 7, 2005 (gmt 0)|
Lot's of reasons to run a forum:
1. It can make adsense $ - it sits about in the middle for channel earnings on my site.
2. It draws traffic which can be funneled into internal pages. In my experience it's easier to grow forum traffic than traffic to static HTML pages.
3. It gives you a brand that people will turn to when they are looking for information on a particular topic.
4. You can do affiliate marketing or other private-sale advertising on the forum.
In short, you can make good money on a forum - maybe not as efficiently as on static pages, but if the forum grows well the revenue stream will grow with it.
| 4:32 am on Sep 8, 2005 (gmt 0)|
Some info on Adsense on forums here: [webmasterworld.com...]
| 11:36 am on Sep 9, 2005 (gmt 0)|
Hi friends,this is my first post in this network,i saw everybody talking about their adsense figures,but no body told the good methods for the marketing of the site,which is the basic for the adsense figures.
| 12:59 pm on Sep 9, 2005 (gmt 0)|
Thats because thats not what this thread is about.
| 5:32 am on Sep 10, 2005 (gmt 0)|
I have my adsense on one of my forums. It is the shining star with 3.8 million page views last month on it's own dedicated webserver running Apache/Linux Fedora. Adsense is only working SO SO amongst my almost 10,000 registered users and 125,000 posts. I run the one and only, vBulletin and am interested in this friendly links thing. Is this something I have to worry about w/ vB? Any other pointers?
Thanks in advance
| 9:58 am on Sep 17, 2005 (gmt 0)|
very good post vabtz, especially the info about whom to display the ads, it makes sense.
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