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How to get Adsense to ignore navigation links

 7:41 pm on Jul 25, 2005 (gmt 0)

I use MSFP for web development. I have several pages that are off topic for my website. Adsense sees the left side navigation on my page and shows ads based on the keywords in that list.

I have keywords and description meta tags as well as several hundred words (between 200 and 700) of well targeted text.

When I take the navigation section out adsense delivers correct ads.

How can I get Adsense to ignore the offending links.




 7:45 pm on Jul 25, 2005 (gmt 0)

I use MSFP for web development..

sorry to hear that

When I take the navigation section out adsense delivers correct ads.

How can I get Adsense to ignore the offending links.

Open your HTML up in a competent editor and strip out all the propriety, bogus, bloated code that frontpage puts on your page. This may not be a total solution but it will certainly help...


 7:47 pm on Jul 25, 2005 (gmt 0)

Have you tried shared borders? Works well for me.


 7:47 pm on Jul 25, 2005 (gmt 0)


You could use CSS to move your navigation html to the bottom of your page where it will have less relevance
Alternatively use images instead of text.


 7:47 pm on Jul 25, 2005 (gmt 0)


Yes, bloated code can monkey with AdSense to accurately assign ads to display. Get yourself a good CSS editor (there are free ones if you search Google) and make a file that handles a lot of what your HTML code currently has to do over and over again per page. Not only will that greatly reduce the volume of code the spiders have to wade through, but it may make your page topic clearer and get you more on-topic ads.


 7:49 pm on Jul 25, 2005 (gmt 0)

Thanks for responding so quickly.

The only thing I took out to get it to work are the navigation links and anchor text for the navigation.

It's not the extra code Frontpage puts in that is the problem. It's just the links themselves.


 7:53 pm on Jul 25, 2005 (gmt 0)

It's because the AdSense bot is seeing the navigation links before it sees the content. You need to change the page so that the content gets seen first, not the navigational links. How you do this depends on how you're doing the site layout. It's pretty easy if you're using CSS, it's a bit trickier if you're using tables.



 8:34 pm on Jul 25, 2005 (gmt 0)

I use MSFP for web development

Do You have enemies?
People You really do not like?

Give them MSFP as a gift.

BTW, gift has in German a complete other meaning
gift in German means "poison"


 8:42 pm on Jul 25, 2005 (gmt 0)

Or, put all the navigation in the shared border bottom.htm and use fixed position divs to display the navs at specific locations on the page... I assume the CSS has a similar effect but with a little more learning to do.


 8:52 pm on Jul 25, 2005 (gmt 0)

Well, MSFP bashing is not going to help, and:

I have the navigation links in the shared border (left) and have not had any problems with adsense targetting since inception - yes, i am running adsense since its very start.

So, if you put your nav into the left border and still have mistargeted ads, you may have a different problem.


 8:54 pm on Jul 25, 2005 (gmt 0)

I am using shared borders with left and bottom, no top or right. The nav links are in the left border.

I am going to try the css solution and see if that helps.

Thanks everyone.


 9:01 pm on Jul 25, 2005 (gmt 0)

sorry... don't mean to bash frontpage (bash bash), although I do get probably 7 or 8 emails every week from FP users asking me to basically teach them how to use their own program... nor does it matter what google "sees" first. Google will "see" everything that's on the page unless it's hidden in a script or otherwise concealed. Regular links with standard anchor structure are hardly going to throw it for a loop. You have other issues here.


 9:27 pm on Jul 25, 2005 (gmt 0)

BarryStCyr –

It’s always difficult to troubleshoot these types of problems without seeing a publisher’s site. However, I can provide you with some general tips that normally apply when irrelevant ads are appearing.

First, as you know, AdSense is a content-targeted program. If your page contains targeted, text-based content, the navigation bar should not outweigh the primary content of your site when our crawlers determine which ads to display.

Therefore, I recommend adding targeted text-based content to your page on the subjects which you would like to see advertised. Complete sentences and paragraphs are particularly helpful to our crawlers in determining the meaning of a page. Also, you should know that if you make updates to the content of your site, you may have to wait for our crawlers to re-index your site before relevant ads appear. We’re not currently able to manually crawl a site.

You should also check out the following AdSense support page, which explains several other reasons this may be happening:

[google.com ]

Hope that helps!



 9:59 pm on Jul 25, 2005 (gmt 0)

A good point is brought up here.
I recently reorganized my forums page, as it dawned on me that a spider reads the left column before heading for the meat and potatoes, and I had all kinds of navigation links there.

Might change my Blog as well.
Sent an email yesterday to adsense support, as the Blog Ads just won't go away, even after filtering extensively.
No reply yet, but I'm hoping it's soon as I have much traffic coming.....and we need the targeted ads the blog is written for.
BTW- the content and page are loaded with terms that should bring the proper ads.


 10:37 pm on Jul 25, 2005 (gmt 0)

Do you have many links with the words "blog", "rss", "rdf", "xml", etc., in them, either in the link text or the URLs? Or title attributes like "RSS feed"? These things can really skew the ads. If you can move some of those off the template, you'll have better luck. I find many blog pages are incredibly busy anyhow, you may find general readability improves as a side effect.



 10:56 pm on Jul 25, 2005 (gmt 0)

AdSense used to latch onto one of my right-margin links and display ads related to that anchor text, but nowadays it does a much better job. I don't think it matters whether you're using FrontPage or Dreamweaver or NotePad or a CMS--and if my own experience is any guide, the text that the Mediapartnerbot grabs for inspiration can be anywhere on the page.


 10:58 pm on Jul 25, 2005 (gmt 0)

It all comes down to general seo. What google mediabot sees is a pretty good indecation of what Googlebot sees. Well targeted ads can be a very good indecation that your on page factors are working well. Think content, think seo think keyword density. Get it right and the ads will become well targeted.



 11:00 pm on Jul 25, 2005 (gmt 0)

don't mean to bash frontpage (bash bash)

No, but it's very easy isn't it?

probably 7 or 8 emails every week from FP users asking me to basically teach them how to use their own program

Users fail to take the time to learn how to use their software ergo the software is bad? Odd logic.

nor does it matter what google "sees" first

In the case of ads, proximity to relevant text is helpful in getting better targeting. In the case of general indexing, having content as high as possible in the flow of the page is very helpful.

FrontPage plays very nicely with CSS, so that is well worth taking the time to get the hang of. I would also recommend that you take a look at using include pages instead of shared borders though - they are far more flexible and once you get the hang of them easier to use too.

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