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Images above ads to increase ctr
Using images above adsense leaderboard increases ctr
foxtunes




msg:1406426
 11:56 pm on Jul 17, 2005 (gmt 0)

Has anyone used the technique of using four images horizontally (related to your page/site) and running a leaderboard ad format underneath?

I've heard folks reporting a 4 fold increase in ctr, but not sure if this technique is against the TOS.

 

woodagain




msg:1406456
 5:14 pm on Jul 22, 2005 (gmt 0)

I aksed google and they said it was OK for my site too. :)

graywolf




msg:1406457
 9:56 pm on Jul 22, 2005 (gmt 0)

I can confirm this technique does help with CTR. Improvment increases dramatically if you are showing pictures of 'blue widgets' and ads are about 'blue widgets'.

sirkei




msg:1406458
 10:03 pm on Jul 22, 2005 (gmt 0)

>Four attractive ladies in bikini? ;)

Depends on the theme, mine is with four muscular men in short pants. :>

TheRookie




msg:1406459
 10:14 pm on Jul 22, 2005 (gmt 0)

Right........ I have an email from the Adsense team which states: NO GRAPHICS, no pictures. NO CHANGE OF COLOR IN THE PRINT inside the ads. Sorry you are so unaware...But I am on top of this information. YOU need to email the Adsense team and ask. Then you will have to take down all your images and graphics which are NOT permitted because they draw undue attention to the Adsense ads. Time for you to catch on and catch up, buddy. When they review YOUR site, you will get warned and maybe banned. Not me, tho....

AdSense has already said my site was okay! :-)

And have you read what AdSenseAdvisor said in this exact thread? Quit being so stubborn -- you can admit you're wrong.

Sobriquet




msg:1406460
 2:20 am on Jul 23, 2005 (gmt 0)

AdSense replied to my mail. It is ok :) no issues at all. I guess they must have been flooded with such email :)

i have four romantic couples loving,kissing and hugging in differnt pictures above the leaderbord.

ctr of this ad unit is 5 times.
ctr of other ad unit fell by few clicks.

epm looks lower

overall daily average earning up by 20% or so.

Naty




msg:1406461
 4:29 am on Jul 23, 2005 (gmt 0)

Hi
I have ask Google about this topic and they said :
------------------------------------------------------------
In answer to your question regarding placing photos next to AdSense ads,publishers should be very careful not to place images directly next to adsif these images could deceive users. There is the possibility of
attributing "undue attention" to the ads if the images placed next to ads are misleading or seem to be directly associated with the advertisers and
their offerings. Highly general "stock" images are less likely to be deceptive than very specific images that suggest a specific offering at the advertiser's site.

Another method of avoiding confusion would be to maintain a visible border
around ad units if you choose to experiment with placing images directly next to the ad units.

As you may know, the AdSense revenue publishers receive is based on the amount an AdWords advertiser pays for each click on a Google ad. The amount the advertiser pays varies per ad and from website to website,based on the likelihood that a click will result in a conversion for the advertiser. If your site contains elements which increase the number of ad
clicks without increasing business results for the advertiser, the price of clicks may be reduced on your site and your potential earnings may decrease.


-------------------------------------------------------------

Sobriquet




msg:1406462
 5:46 am on Jul 23, 2005 (gmt 0)

i am using a thin red visible border around my pictures. 1 pixel.

Critters




msg:1406463
 4:24 pm on Jul 26, 2005 (gmt 0)

Hi again. Some more thoughts on this topic of images above ad units... Keep the images VERY generic, here is an example (made up):

Bob has a site about iPods, he has ads for iPod related sites. After reading this thread he puts some generic iPod images above his ads, the 4 images are:
iPod photo, a case for the new iPod shuffle, an iPod mini, and a dock station for iPods

Google will take issue with Bob because the images are suggesting a specific offering at the advertisers site. as the ads are random, a user clicking the ad under the iPod shuffle case could get a site that does not sell that iPod shuffle case. They have been mislead.

highly general images are less likely to be deceptive than very specific images that suggest a specific offering at the advertiser's site

Bob can do a few things to keep google and his users happy:
1) put a visible border around the ad units
2) move the images away from the ad units so there is a clear gap
3) pick very generic iPod images, to minimize the risk of people clicking looking for cases

The whole idea of images above ads was to make the people read the ads, see they were context sensitive and about the sort of things they are on your site for. But if you use images that could be seen to suggest the ad is going to take them to a specific product then this is misleading the user, and this is never good.

Critters




msg:1406464
 4:27 pm on Jul 26, 2005 (gmt 0)

People have said it before, and I will say it again: when doing this or any other change to your site that you can not find in the TOS or you are unsure about, make a copy of a page, give it a secret name, add the images or make whatever changes and email it to google to check it out and give it the OK.

Stick to the TOS, brush your teeth and always wear sunscreen :)

lammert




msg:1406465
 5:01 pm on Jul 26, 2005 (gmt 0)

If your site contains elements which increase the number of ad clicks without increasing business results for the advertiser, the price of clicks may be reduced on your site and your potential earnings may decrease.

A very important sentence which tells us that--probably amongst others reasons--smart pricing is triggered by the way you present your ads on your site. Blending in, choosing the same font for your content as AdSense etc. might not be such a good idea after all. Many posters in other threads already mentioned that after ad optimization their CTR went up but EPC went down, and here AdSense support seems to acknowledge this.

John Carpenter




msg:1406466
 10:56 pm on Jul 26, 2005 (gmt 0)

If your site contains elements which increase the number of ad clicks without increasing business results for the advertiser, the price of clicks may be reduced on your site and your potential earnings may decrease.

This is exactly what I was trying to point out earlier in this thread. G apparently thinks the same way.

JuniorOptimizer




msg:1406467
 11:04 pm on Jul 26, 2005 (gmt 0)

I did this on friday and I have only one word to describe the increase in CPM and CTR: WOWSERS!

Thanks Critter! I plan on naming my next plasma television after you.

John Carpenter




msg:1406468
 8:06 am on Jul 27, 2005 (gmt 0)

Let us know what your eCPM is in one month.

ArtistMike




msg:1406469
 11:55 pm on Aug 1, 2005 (gmt 0)

I just got the ok from Google support to put little pictures beside a 300x250 ad.

ArtistMike

[edited by: Woz at 12:09 am (utc) on Aug. 2, 2005]
[edit reason] Let's keep the discussion on the board please. [/edit]

YesMom




msg:1406470
 1:55 am on Aug 2, 2005 (gmt 0)

I'm trying something new... which can't possibly deceive my visitors. I'm using the 4 images above the leaderboard with generic images that represent some of my site navigation. The images are hot-linked so when a visitor clicks on an image (the first natural reaction when drawn to an image) they are sent to one of my other indices. The landing page has the same set-up for navigation (image links above ads), so if they are truly interested in an ad now they will click on the words below the images (the Google ads) instead.

My CTR with this approach, as well as page views, has increased dramatically. I'm on my way from my first $100 day last month to possibly my first $200 day today. :-)

I believe the images are helping my visitors to read the ads and make conscious choices to check out the very relevant advertiser's sites. The images draw the eye toward the advertising copy and not only help alleviate the ad blindness, but they legitimize the ads as being something that our website considers high-interest value. This is a high-content site, btw... and one that was established long before AdSense. I offer "free widgets" but often my visitors are looking for the "pay for widgets" companies instead. My "free widget" offers pique their curiosity enough to come browse, but I target those who want higher quality widgets and will pay for them.

I have not opted to put a border around the ads, but I am using very generic clip art to represent different categories on my site. It is helping with navigation, too! :-)

Unless I get an email from Google personally, I'm not going to change anything. I think I'm utilizing this technique in an honest method that has also made my site look more professional.

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