|AOL & AdSense|
AdSense as "model for the ad network of the future"
An interesting article about the continued expansion between AOL & Google - particularly with the mutual profitability of AdSense, which has been tested on AOL for the past two months.
|"AdSense is only six months old, but based on what's being heard from the publishers already working with it, it's clear that this could be the model for the advertising network of the future," Li added. |
To full article: news.com.com/2100-1030_3-5087858.html
"AOL has been conducting tests with AdSense for roughly two months and has other plans to work with Google on targeted content strategies."
Any thoughts as to what these 'other strategies' may be?
There is actually an amazing amount of content on AOL, and quite a community on the various message boards (although you have to hunt around quite a bit to find them). It would take some working through technically to make them AdSense-friendly (most of the content pops up in quite small windows) but there is definitely a way for AOL to turn that into $$, IMO.
The article did mention the yellow pages on AOL. I haven't checked out their yellow pages, but I would imagine that including AdSense on there could be quite a money maker for AOL as well.
I'll have to take a closer look around AOL to see what else I can find. There might be someone else here with more experience on the AOL network that might have more ideas about how AOL could be considering additional use of AdSense.
There was once discussion about the kids/teenage market and how viral they are in passing URLs around from a marketing perspective. Teens chat a lot on Instant Messaging. I know people whose teens are online for just that one purpose, to chat with friends.
Depending on how much teens and young adults spend online, among other possible target markets, AOL/IM could be a very lucrative possibility. Google's Zeitgeist could give some interesting clues, seeing what gets a lot of searches and figuring who they appeal to.
The question would be, how to determine context.
Marcia, adding AdSense to AOL/IM is quite an interesting idea. But the key would be targeting it correctly. And if it was targeted based upon the actual IM conversations, that could raise huge privacy concerns.
If I was chatting with a friend in IM and the topic of conversation was fuzzy purple widgets, I would find it unsettling to then see an AdSense ad for "Buy our Fuzzy Purple Widgets" come up. Then you would really wonder how much big brother is watching.
I checked out the various terms & security pages, and I couldn't find anything specific detailing the privacy of the actual conversations within AOL/IM themselves, so it could be well within their terms and privacy rules to allow contextual ads based upon your conversation.
There are also plenty of AOL chatrooms where AdSense could be implemented - privacy issues aside, they could simply target ads based upon the topic of the chatroom.
I think this agreement with AOL could also spotlight some of the possible up and coming features for AdSense publishers (both premium and regular).
Jen, I have no idea of the technical aspects, but while IM is available for everyone, there is a sign-on done, and how many users are actually AOL subscribers? How much of their surfing history do AOL themselves have and how much demographic info in user profiles? I couldn't even begin to try to figure it out.
Here's something that plants an interesting seed of thought
Story from this past Spring, March 28th
|Google has signed distribution deals with two ad networks, Burst Media and Fastclick, for its newly released content-targeted ad offering. |
How about June 3rd, the deal inked with Burst?
PPC Wire Story [ppcwire.com]
|Sprinks, an About, Inc. company, a division of PRIMEDIA (NYSE: PRM), announced today an agreement with America Online, Inc., the world's leading interactive services company, that will bring Sprinks' pay-per-click, content-targeted sponsored links to areas within Netscape, CompuServe, and the AOL® Instant Messenger™ Service. |
Ad networks are using Google's ads. The IM ads are being served by an ad network, right?
Put together with the latest Google/AOL agreement, we can almost start to see a syllogism in logical assumption, aka is there an image of the future fading in, in the crystal ball?