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Are AdSense ebooks worth the money?

 7:40 am on Jul 13, 2005 (gmt 0)

Hi, anyone bought Adsense ebooks? Any comment?


[edited by: Jenstar at 5:46 am (utc) on July 14, 2005]
[edit reason] Removed ebook title and sales page specifics [/edit]



 8:40 am on Jul 13, 2005 (gmt 0)

I have a story that I will give to you for free.

Build quality content and useful, nice looking sites.

Place adsense on hot spots on pages.

Make money.

The end.


 9:17 am on Jul 13, 2005 (gmt 0)

What bts111 says is correct, but what so many people forget about is that it does not matter how good a site is, the biggest problem is traffic, and apart from PPC, which I am very reluctant to use, getting straightforward traffic is everybodies problem.


 11:38 am on Jul 13, 2005 (gmt 0)

You are wrong, traffic builds naturally if your content is INTERESTING and USEFUL to visitors. Not all "content" is equal.

I never use anything other than natural links, and general search traffic, and average $3000++ per month on a small bunch of part time hobby sites for two years. No tricks, no cost, only a couple of hours per week, but real content found nowhere else.


 11:55 am on Jul 13, 2005 (gmt 0)

Forget the book. Just write and build the very best and informative website you can possibly build and the money will follow. It's all about quality, quality, quality.

After you produce an "expert" site in your field, build links slowly and gradually with theme related, high quality websites.

My income this month is going to pass $7,000 by using these methods. There's no secret to it or gimmicks.

The hardest part is producing the high quality, original content. Read some books on how to write if you are not confident in your writing skills. After you write your content, have someone else proofread it and make suggestions. Nobody writes an article perfect the first time, or the second time.

After you get that done, find some cheap foreign translators (in Eastern Europe) who can translate your content into French and German. Those are the top earning foreign languages (in my experience). If you look for translators on various webmaster contractor venues, you'll find some affordable ones like I've done. IMO, Google likes a site aimed for an international audience. All my sites that are translated do better then those that aren't.

When you have a high quality site produced, just keep adding great articles and slowly building quality links. In other words, MAINTAIN the site in the same manner you built it.

One last thing: That AdSense Heat Map gives good advice on where to put the ads.

You don't need to buy any book. Just hang out here and read previous threads. Go back several months and read old threads. You'll learn more then any book will tell you.


 7:01 am on Jul 14, 2005 (gmt 0)

It is not enough any more to just have interesting content. There are millions of sites with interesting content, but do not get much traffic. Traffic does not any longer just increase naturally, the search engines are complex to work with, and really there is only really Google left, and perhaps MSN to a much lesser extent.

Unless you are using PPC, or adwords to get traffic it is not as easy as suggested above to get significant traffic.

To use the ultimate interesting site theory. If you designed a page that said, "Send me a dime and I will send you a Dollar in return", now that's interesting, but how would you get unique visitors to such a site? Apart from using PPC or adwords is not easy.


 9:52 am on Jul 14, 2005 (gmt 0)

Remember the fundamental AdSense formula:

earnings = number of clicks * average price per click

You can pretty much derive every AdSense "secret" from this. Want to increase your earnings? Increase the number of clicks and/or increase your average price-per-click! (I didn't say it was easy, I just don't think it's secret.)

I actually wrote an article about this recently, I wonder if I should post it here. I have to go look at the TOS to see if it violate anything first, though.



 9:52 am on Jul 14, 2005 (gmt 0)

I do not agree to the "build it and they will come" advice.

You need to build quality content for sure but then these pages have to follow basic SEO rules to rank for any well-searched terms.

About the Adsense books - most are simple rehash of the Google guidelines. However, if the Adsense publisher (webmaster displaying Adwords ads on their websites) is a newbie to the Adsense program, there is a huge amount of information to gather that can cut down the learning and experimentation time from months to days.

If you are watchful, you may get 1 or 2 tips from these books that can take your Adsense income to the next level. I have increased the CTR from 1.x% to 10%+ on my sites by applying one simple change that I learnt from such a book.

Okay, I might have picked up this tip from somewhere else for FREE but isn't information marketing business just that - trading time for money?


 10:05 am on Jul 14, 2005 (gmt 0)

I don't disagree with the need for books, but I'm obviously biased :-) But I think you have to consider these books as "AdSense tips", not "AdSense secrets" and that you can find the information yourself on the Web if you're willing to spend the time doing so. (Hey, I admit that in my own book!) That's the tradeoff, as the previous poster points out, you can do it yourself or else you can read someone else's summarization/compilation instead. This is true of many, many topics these days -- there's lots of free information out there on almost anything, but you have to find it and then you have to determine how accurate it is.



 10:12 am on Jul 14, 2005 (gmt 0)

The best info you will find about AdSense is here and on Google's updated AdSense pages. Most of the books were written before Google updated their pages. Never pay a dime for the info you can find and figure out yourself.


 11:02 am on Jul 14, 2005 (gmt 0)

Adsense Super Formula

Quality Content x ( Webmasterworld + Honesty + SEO ) = Success


 11:48 am on Jul 14, 2005 (gmt 0)

I am with the "build it & they will come" crowd.

Along with interesting & useful content worthy of being revisited... I would add that a unique, brandable site name/domain is a key ingredient.

Granted... you have to start somewhere. But once you get that traffic ball rolling by whatever means suit your site, traffic can actually be hard to lose once you have more people searching for your site by name instead of keyword.


 11:59 am on Jul 14, 2005 (gmt 0)

Well, building good content is always the best strategy at first. But next step is to gauge performance different sub-sections via channel tracking. When you find out which sub-section yields the highest CPC or eCPM, expand that area to the best of your ability. This is what I'm doing right now.


 1:13 pm on Jul 14, 2005 (gmt 0)

I too have a funnier story ( real recent incident )

I personally know someone who was active in AdSense to an extent that we all thought he was a master. His 3 month old site was making 5 times than my 2 year old site.

He got banned recently from AdSense.

Now... He is also writing an eBook on AdSense telling how to get best profits. He says maybe this will fetch him money which he lost after he was banned from the program.

There is no moral of the story. Jut a thought, anyone know knew the AdSense secrtes ( apart from good content ) will rather make money writing content, instad of writing an ebook .


 1:25 pm on Jul 14, 2005 (gmt 0)

If you are watchful, you may get 1 or 2 tips from these books that can take your Adsense income to the next level. I have increased the CTR from 1.x% to 10%+ on my sites by applying one simple change that I learnt from such a book.

Nice, dangle the promise of a tip to increase CTR and leave us hanging...

Packing up my toys and going home, no more tips for you.


 1:47 pm on Jul 14, 2005 (gmt 0)

There is no moral of the story. Jut a thought, anyone know knew the AdSense secrtes ( apart from good content ) will rather make money writing content, instad of writing an ebook.

And yet, I'm thinking the eBook market must be very lucrative given that so many people are doing it. I don't know, all I've done is write print books, and AdSense can definitely be more lucrative than those. What the eBooks have going for them is that they tend to be marketed using affiliate networks (most seem to be using ClickBank) with high per-sale returns to both the publisher and the affiliate. This is very different from the print book market, where the author usually gets 10% of the net (wholesale) price of a (non-fiction) book.

You're supposed to have multiple streams of income, after all, and an eBook is another stream, just like using affiliate programs and showing AdSense ads.

P.S.: I've never read any of those eBooks, so I can't really comment on their quality. One issue with eBooks vs. print books is that you don't necessarily get the same level of quality. How many eBook authors pay a copyeditor to go through their text? I'm not sure I would! With a print book those costs are borne by the publisher.


 1:49 pm on Jul 14, 2005 (gmt 0)

Incredibill is right.

If one simple change increased your CTR so much, just tell us already.

I'm sure a lot of other people have already tried it with varying degrees of success.

Undead Hunter

 2:01 pm on Jul 14, 2005 (gmt 0)

Easy question to ask: "Where's the money?" In other words who's really benefiting from you buying the book?

No one gives up an easy advantage. If the book writer can make $1 million on AdSense, the book writer would be *doing that*. Instead he/she is charging whatever for it. So the book is more profitable than them doing AdSense.

Is that someone you want to take advice from? Clearly, they don't even know as much as we do.

We're giving it away "free" here - but not really, as we're doing it in exchange for advice from others doing what we're doing. Who would you rather learn from?


 2:01 pm on Jul 14, 2005 (gmt 0)

What kind of money are you talking for such ebooks?


 2:10 pm on Jul 14, 2005 (gmt 0)

I think the existence of adsense as an option itself creates a bias in the developers mind. Most of the successful adsensers built and established their sites before the advent of adsense (including myself). Since a lucrative finacial option like adsense was not around, we were only dedicated towards building quality content rather than thinking about how to earn money from the word go.

I'll honestly advise anyone who wants to be successful with adsense to forget about adsense while developing the website (at least for the intial couple of months). Just focus on your website quality and content. Think that adsense does not exist. When you are satisfied with quality of the website yourself and get a few positive feedback mails, you can implement adsense. Keep in mind that adsense has a tremendous earning potential, do not worry about the dimes you will loose during the period you are not implementing adsense as the future will reward you.

I develop new websites even now and the first thing I do is to chart the development cycle somewhat like this:

idea ->research->[2 months]->software and content->[1 month]->beta->[3 months]->full version and focus on traffic->[1-6 months]->adsense implementation. In some cases, I have waited for almost an year before putting "the dollar code" in them.

The probable advantage of late implementaion of adsense is the higher EPC (as the clicks convert well) right from the word go :-). By strictly following this plan, some of my new websites have broken the 1K barrier within the first month itself. Believe me, I was never so organised, but the returns have taught me many things.

Morale of the story: Patience is a "money-making" virtue!


 6:42 pm on Jul 17, 2005 (gmt 0)

Good advice Stardoc. Even though it's as hard as quiting smoking, it worths the patience.


 6:54 pm on Jul 17, 2005 (gmt 0)

One trouble with e-books (or books, period) is that they can become outdated overnight. For example, how many AdSense e-books discuss site-targeted CPM ads, which were introduced only recently?

Unless you know when an e-book was last updated, you may be purchasing obsolete or incomplete advice.


 8:10 pm on Jul 17, 2005 (gmt 0)

It's really not that difficult to make money with AS. The formula is pretty straightforward:

-- Research a topic (niche) that gets a lot of searches but doesn't have a ton of competition (this is the hardest part of the entire process).

-- Pick one or two POPULAR keywords to build each page around.

-- Build simple pages that load fast and have decent code. Emphasize text, not graphics. Don't worry about keyword density and all that SEO jazz. Just use the phrase a couple of times near the beginning of the main body of text, and then use the individual words in the phrase a few more times throughout. Make it natural!

-- Add new pages regularly, not in big lumps.

-- Try different combinations of AS ad types once you start getting some traffic so you can pinpoint the best layout. Use Google's suggestions in their heat map.

-- And NEVER stop adding content. If you run out of good keywords, start all over with another site. Diversify with a new site in a different industry. Rinse, repeat, earn lots of $$$.


 8:18 pm on Jul 17, 2005 (gmt 0)

I am one who DID fall for buying a certain ebook that was in the $75 range. A pretty big dealer on the net.

I was so dissapointed... everything in the book I had already learned here. There were no "secrets". And even now he sends out these lame email updates with ideas that would only lead a newbie down the wrong bunny trail.

I say stick to WW. You will find ALL you need here... and more!

I just joined the supporters' forum and I think the money will be MUCH better spent there than on any ebook.

Just waiting for Brett to process me. ;-)


 8:27 pm on Jul 17, 2005 (gmt 0)

Excellent advice from Swebbie!

YesMom: I hope you managed to "return" the ebook (they usually have some sort of "guarantee"). Now, I would definitely *not* advocate returning something just to "earn" $75 if you think the product is good; but if you think it's bad, make sure *they* take the loss, not you! (And remember to tell your friends... ;-)


 8:35 pm on Jul 17, 2005 (gmt 0)

There was one e-book/course being promoted recently for around $375.00 The biggest topic he listed being part of the course was that he would show you how to filter the ads so only higher paying ads would show up on the pages.

I cannot actually find anything on this topic here in these forums.


 11:44 pm on Jul 17, 2005 (gmt 0)

I cannot actually find anything on this topic here in these forums.

That's because it's basic functionality, explained quite well in Google's online help.


 12:06 am on Jul 18, 2005 (gmt 0)

Yes, those ebooks are certainly worth the money -but only to those ebook sellers. :)

I would suggest investing your time in this forum: Read, Learn, Experiment, Rinse, and Repeat.


 11:28 pm on Jul 18, 2005 (gmt 0)

If one simple change increased your CTR so much, just tell us already

>Place a Large Rect Ad Unit centered on the page immediately below your page header/title (and before your content).

Will people pay for an E-Sentence?

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