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Anyone have long term stats for % of lower summer earnings?
bweebco




msg:1382720
 7:57 am on Jul 7, 2005 (gmt 0)

Anyone have stats from the last year that give a rough estimate of what type of % decrease in earnings summer brings? Just curious, mine don't go back that far.

 

markbaa




msg:1382721
 7:37 pm on Jul 7, 2005 (gmt 0)

All depends on the nature of the site. Mine tends to go up over summer, but that makes sense for my audience.

gfidan




msg:1382722
 7:45 pm on Jul 7, 2005 (gmt 0)

I don't have long term stats on Adsense, but I have noticed a pretty good dropoff in earnings starting late June, early July. Same traffic, but lower earnings.

I've been running Fastclick for almost 3 years and looking at those stats, I do show a pretty sharp dropoff during the summer.

I run photo gallery sites so my results may be different than yours, but I can say that most of my visits come during the week and drop off during the weekend.

Hope that helps.

hunderdown




msg:1382723
 7:58 pm on Jul 7, 2005 (gmt 0)

My stats go back to last year, but last summer I was also seeing a reduction due to smart pricing, which I didn't start to turn around until October.

But traffic on my site does go down too--I expect a 10-20% decline. Whether that translates to a drop off in AdSense revenue, only time will tell. So far, June and July have been great for me.

bweebco




msg:1382724
 2:50 am on Jul 8, 2005 (gmt 0)

Thanks for the info guys, seems I'm seeing about same revneue just weird fluctations I wasn't seeing before.

janethuggard




msg:1382725
 3:20 am on Jul 8, 2005 (gmt 0)

Summer dropoff?

Oh my. Somebody has been slacking off. Our traffic and revenue, even Adsense is way up.Our engine trafic has tripled now in the past 30 days, and our Adsense revenue is up so far, about double, in the past 30 days. It grows every month, all year. Just this week alone, things have sky rocketed...and they do each week. Quotes I give on traffic this week, are obsolete the next week +

... except of course that mishap in early spring... (see other posts) we've officially recovered, and are back to peak fall 2004 traffic levels...going to be one wild ride this fall :)

If yours is not doing that, something is wrong. The dog days of summer are only labeled so, because of:

1. poor pre-season planning
2. mid season apathy

Spring you push hard, summer you push harder. Problem is most ebusiness owners think they should coast and enjoy summer. Wrong. Time to enjoy the hard work is late fall. When all the seeds are long since planted, and you are harvesting... before you starting planning the next year.

We have been working our fannys off over here, almost around the clock. That might be why, no, it is why, our engine traffic is up 200% over May.

Live... and learn. Hunker down now, and run with us next summer. It is hard work, but the results are totally exhilarating.

Summer will kill you if you let it. Don't let it. It is all in your hands.

incrediBILL




msg:1382726
 4:33 am on Jul 8, 2005 (gmt 0)

My earnings are still increasing monthing, last month was almost $2k more than May.

When I get 2 years stats maybe trends will emerge, at this point it just keeps going up.

alika




msg:1382727
 5:40 am on Jul 8, 2005 (gmt 0)

We started in June 2003. That first year during the summer, our income was increasing by more than 100% each month even if our traffic dipped ever so slightly. The increase was due to our experimentation on what would do well on the site in terms of ad positioning and ad format. Adsense was still very new, and we weren't sure how it would do on our site. During our first full month with Adsense (July 2003), we already earned $XXX despite using Adsense only on select pages, using only a banner creative and putting those banners down below the page. The following month, we rolled Adsense in more of our pages, this time using leaderboards above the fold - and our revenue doubled to $XXXX. The next month also another major increase since we learned to use rectangles. There was no summer slump for us that time.

In 2004, our revenues still increased, albeit at a slower pace of 15-20% each month. And despite our usual traffic slowdown during the summer months.

This year, things seem to be a little slower in terms of growth. June was just about the same as May. We're a little slow in terms of Adlinks adoption, and we just put it in a few of our pages, yet it has already become our 4th biggest earning channel. We're going to put it in more pages in the hope of pushing for a better growth margin in the next few months in order to ride out the typical summer slump for us.

Buzliteyear




msg:1382728
 6:11 am on Jul 8, 2005 (gmt 0)

Posted by janethuggard

Summer dropoff?
Oh my. Somebody has been slacking off. Our traffic and revenue, even Adsense is way up.Our engine trafic has tripled now in the past 30 days, and our Adsense revenue is up so far, about double, in the past 30 days. It grows every month, all year. Just this week alone, things have sky rocketed...and they do each week. Quotes I give on traffic this week, are obsolete the next week +

... except of course that mishap in early spring... (see other posts) we've officially recovered, and are back to peak fall 2004 traffic levels...going to be one wild ride this fall :)

If yours is not doing that, something is wrong. The dog days of summer are only labeled so, because of:

1. poor pre-season planning
2. mid season apathy

Spring you push hard, summer you push harder. Problem is most ebusiness owners think they should coast and enjoy summer. Wrong. Time to enjoy the hard work is late fall. When all the seeds are long since planted, and you are harvesting... before you starting planning the next year.

We have been working our fannys off over here, almost around the clock. That might be why, no, it is why, our engine traffic is up 200% over May.

Live... and learn. Hunker down now, and run with us next summer. It is hard work, but the results are totally exhilarating.

Summer will kill you if you let it. Don't let it. It is all in your hands.

That is just a great post.

incrediBILL




msg:1382729
 7:12 am on Jul 8, 2005 (gmt 0)

monthing

I seems beer created a new word that gin caught as flawed.

sigh.

janethuggard




msg:1382730
 1:48 pm on Jul 8, 2005 (gmt 0)

In fact, in thinking more about this, let me give you a little tip here.

In brick and mortar, the advertising budget is spent heavily in Q4. That is the huge push to get into the black for the year, and cash in on holiday sales.

In ecommerce, it is not Q4 we worry about.If you worked your fanny off all year, Q4 will take care of itself, without lifting a finger in Q4. The problem is Q2 and Q3.

Traffic slacks off in the spring and summer as temperatures warm up and people travel and have things to do outside. When the weather is nice the rest of the world, the real world, have better things to do with their life than stayed tied to their machine, like you and I. This is when you BUY TRAFFIC.

The mistake most site owners make is they slack off, and their traffic slides. As their traffic slides, once they have a 3 month track record of sliding, their Alexa falls miserably, and search engine rankings will begin to tank. The 'popularity' points go into decline. After all, if you're not that popular any more, then why should the engines drive traffic to you? Answer: They won't. They will send your popular competitors.

The key is to keep spring and summer traffic at fall and winter levels. Keep the traffic steady, if not slightly increasing. You have to do that two ways.

First, you buy the traffic. Paid ads that are guaranteed to bring traffic, not just maybe. I wouldn't spend a dime on a banner ad. There is no guarantee any amount of impressions will drive the traffic to your site. Here, you are not looking at sales, you are looking at traffic. Sales are not the issue. Sure, you get some, but that is not the focus, the focus is to maintain the traffic level, so the search engines and your inbound links can bring rich targeted traffic, and from those you will get your sales.

Second, you increase your offerings. This could be products, or content for those informational sites, but you must do it, agressively in the spring and summer. This will guarantee new, fresh targeted traffic, as the engines index you. Of course if you are an informational site, this is a peace of cake. You are a webmaster, you write content, so write.
It is more of a challenge for the product website.

It is is a mistake for the informational site to think they have capped out a topic, and stop creating new content. You could throw any topic in the world at me, and I could write fresh new content on it, even on a site of a million pages. There is no end to information.

I was asked by a young man last year, now do we keep the old links and old content from being penalized with the 'stale' penalty.

Tip #2: I call it the 'shuffled deck'. You remove some content, and add some content to each page. Yes, if you have a 5,000 page it is a challenge. But, I can shuffle a 25,000 card deck once each year. That means anyone who works much slower than I do, would have no problem shuffling a 5,000 card deck.

You can shuffle the deck on a product site as well. You merely create new 'sets' of products, at discount pricing. For example, when I was in the garment industry, I would offer a midnight madness sale on the slowest weeks of the year, 4th of July week, and New Years Eve. I would go from no sales, to $10k-$15k sales in one day. Sure, I would only make maybe $1200 net profit in that one day, but it was more than I had made any day in the week prior to that day. A profit is a profit, and the mistake is to think you can not sell it too cheap or it is not worth your while. $10,000 in sales should have yielded at least a $5000 profit, sold the normal way.

But, I would package things into sets. 2fers, bakers dozens, buy one get one, and then add plenty of free things with purchase. You shuffle the deck. The only way to get that hot bikini is to buy a dozen towels. You no longer sell the bikini alone. You don't give them junk when they buy the popular item, you give them the popular item, when they buy lots of less popular items. Free tanning lotion with evey bikini is no incentive for most. But, give them a free bikini, with purchase, they will line up.

I have $5.00 into the bikini. I have $2.00 into each towel. My wholesale customer buys a dozen luxury beach towels on sale for $48.00. Retail on it for him is $99.99, at discount pricing or $200 at full pricing. Great deal, and he gets the free bikini for his wife... or to sell. I made $19.00 on that one product. Yes, it is considered one product, because I greated a 'set'. If that was all he ordered, it is not much.

Guaranteed he will pick up more hot deals, and in the end, I will make $100, net, off him. How do I know he will order more? Because I am offering free shipping. This is time to really save a bundle on shipping, so he loads up his cart. Because he does load up his cart, I'm shipping big boxes, and the cost per item for shipping is drastically reduced.

I am carfully selecting midnight madness items based on what it costs me to ship them, as well as what I paid for them. I was smart, and snatched up some super cheap closeouts in the spring from my suppliers... they slashed prices when sales tanked after Christmas, and again in the spring. So, items I normally would have paid $10.00 wholesale for, I got for $3.00. I can now sell them for $6.00, and beat the pants off my competition ... and make fabulous deals for my customers.

Cross marketing the product also helps shuffle the deck. Today, that beach towel is on my towels page. Next month it is also on my childrens swimwear page. The next month it is also on my bikini page. The next month it is also on my tanning lotion page. Fourth month, I have added it to the tanning bed page. Fifth month, it is featured on the main page, but removed from the childrens swimwear page. You add it here, remove it from there, in various combinations.

It is the whole scheme of things that make it work, you can't do just one part of it, and expect it to work. Free shipping alone is not much incentive. You place the customer in a position where you know he will be sure to buy at least $1000 worth of products. That guarantees your profit. Of course, it is different for every industry, but the principle is the same whether you retail, wholesale, or sell information. You simply do the math, using percentages, and apply it to your industry.

wyweb




msg:1382731
 4:08 pm on Jul 8, 2005 (gmt 0)

First, you buy the traffic. Paid ads that are guaranteed to bring traffic

I never have and don't intend to. I get my traffic free.

Impressive manifesto... it's too bad none of it applies to me or I'd write it down. Well written though.

janethuggard




msg:1382732
 4:29 pm on Jul 8, 2005 (gmt 0)

If your search engine rankings slide, your traffic will slide,and earnings will slide. Not immediately buying traffic to replace that loss, says you are willing to earn less. If that is the case, there is no problem.

My post addresses those businesses who want to continue to have revenue growth, week after week, month after month, season after season, year after year, no matter what the search engines or free inbound links do to negatively affect your earnings.

It was two years ago a link partner went belly up, taking 25% of the traffic to one of my sites with it. My traffic dropped, then search engine ranking dropped as a result of less popularity, so my traffic dropped some more, and more ranking drop...spriraling down, out of control. Purchased traffic brought it all back. That is the pattern.

You can not begin to predict what changes the engines or link partners will make that will affect your traffic. If you are not willing to do what is required to do damage control, then you must be satisfied with whatever tidbits the web will send you, free.

Of course the exception to the rule is the not-so-small business owner who has millions of inbound links, and enough brand that they don't need search engine traffic, and their inbound links are so widely distributed, any one...or dozen companys could go belly up and it wouldn't make a dent in their traffic. If that is the case, I'm wondering why that business owner would be at WW to begin with. Surely he is so successful, and so busy he has no time for WW.

So... my comment goes out to all the other small business owners, who spend a great deal of time at WW, trying to stay on top of the web, and grow their business..; and to the business owner who believes he is experiencing the 'dog days of summer' slump. If you believe you are experienceing DDOS, then you obviously NEED to buy traffic.

hunderdown




msg:1382733
 4:33 pm on Jul 8, 2005 (gmt 0)

If your search engine rankings slide, your traffic will slide,and earnings will slide. Not immediately buying traffic to replace that loss, says you are willing to earn less. If that is the case, there is no problem.

I also have never bought traffic. And my rankings don't slide in the summer.

Your post is extremely useful for some kinds of web sites. It just doesn't apply to everyone.

Paris




msg:1382734
 4:56 pm on Jul 8, 2005 (gmt 0)

July has traditionally been my strongest month -- with October a close second. Then again, that's because my two biggest sites happen to thrive in July and October respectively.

Every site is different. If your site is a community site with a young audience or a reference site frequented by students, sure, the summer will be toast just as most site traffic will dip on weekends.

As others have pointed out you do need to keep trying harder. My page views and clickthroughs are up about 40% this summer yet because EPC has fallen sharply since 2004 (as it fell sharply -- for me, anyway -- from 2003) I'm lucky to be just below where I was at this time last year.

If you are curious as to how sites perform as a whole just look at Google's last few quarterly reports. It's a lot smoother than you may think (even with the Q4 holiday spike).

janethuggard




msg:1382735
 5:30 pm on Jul 8, 2005 (gmt 0)

Last month I spent $80 on advertising. Not too bad really. It was alot for me. It earned me an extra $479.13 in June in Adsense revenue alone and doesn't include the extra revenue it brought us from our other adserver partners. Not great I know, compared to some of the Adsense high rollers at WW (who likely spend thousands of dollars advertising in the summer and yield 1000% or more ROI), but the keyword in the sentence above was EXTRA (beyond May). Not a bad ROI, for a small fish like us, just because I am unwilling to settle for whatever traffic comes to us, free.

I think that makes my final point.

vitaplease




msg:1382736
 6:40 pm on Jul 8, 2005 (gmt 0)

It is a pity Google does not hand out time-based general Internet usage graphs or data. Would fit nicely in their Zeitgeist presentations..

[google.com...]

danimal




msg:1382737
 7:15 pm on Jul 8, 2005 (gmt 0)

i tried adwords over a year ago, it was a disaster... google thought that they knew my keywords(aka audience) better than i did, and the lack of control i had over my own campaign ended up sending it into the toilet.

i've heard that adwords has improved a little bit since then, but at this point, i'll still take the r.o.i. from print ads anyday over online advertising... ymmv.

my epc has been at record levels this week, so i'll continue to spend my time working on seo and new websites... it'll be much more productive in the long haul, because it keeps paying for itself day in and day out, while ads are only good while they are running.

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