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|Is It An Adsense Catch 22 When/If YPN Launches?|
To try or not to try, that may be the question!
| 2:23 pm on Jul 6, 2005 (gmt 0)|
Quite a lot of people have posted their dissatisfaction with their Adsense earnings and have publicly stated here that as soon as the YPN Network opens they will move to it.
This is a Devil's Advocate type of question in that if many current advertisers moved to YPN, let's say 20% for argument's sake, and if Adsense were to manage to get scrapers more under control, would that actually mean for the remaining Adsense publishers an increase in EPC owing to far fewer advertising opportunities being available?
If this meant a real increase in EPC and earnings then just how many would then be willing to make that switch?
Personally I would definitely like to try YPN across one site, if I were to be accepted of course, to compare the results plus it is very easy for me to do that with CSS, however for those with only one site and having to change all the code manually it is a far greater leap of faith to jump ship.
As a publisher what do you think are the ramifications for your web site(s) with Adsense, other similar programs and the proposed YPN?
| 4:31 am on Jul 8, 2005 (gmt 0)|
|That might be because 4,993 pages have virtually no traffic. They might get a few hits a day, and no clicks on the ads. |
An interesting observation however is it better for a site to have more consistent navigation and ad display rather than a selected ad campaign dictated by the webmaster?
What do I mean by that?
I have 100+ very niche sites and I display the same ad format on every page since I know that searchers look for "my niche product ver 0.0001".
If I took adsense off every page that did not derive an income I would hurt myself since the searcher is only looking for that specific product as a reference point.
They are not going to chase around my sites looking for something else when they have already made their decision, all they have come to me for is expert information about that product and maybe a link to a supplier...possibly from an Adwords advertiser.
If I did not display Adsense on that page they are not going to go to another page and maybe click on Adsense there...well, I assume not...anyway, it's 05.30, time for bed and a fellow WebmasterWorlder said to me tonight that I had to leave the following message...
I love you all:-))
| 5:32 am on Jul 8, 2005 (gmt 0)|
"An interesting observation however is it better for a site to have more consistent navigation and ad display rather than a selected ad campaign dictated by the webmaster?"
No. It is better to have a high CTR, so you can earn higher ppc.
It is up to you to make the traffic go to the pages you want them to go to. You move visitors to them with good site design, and creative marketing technique. If you wonder what I mean by that, take a look at the main Y page or M page. See the way they move the visitors to the ads? The ads are not all on the main page. I do the same thing. My ads are not on my main site at all...not a one. I move the targeted visitors to the targeted ads, where they will have a high CTR. It works in my case. But, for others, they need to build the traffic, then put the ads on.
If the page is getting 3 views a day, and none click, that is not an usual CTR. However, do that 4,993 times in a day, your overall CTR is miserable. You can't offset that low CTR on 4,993 pages with the 7 performing pages.
An ad in a gully in the middle of the painted desert,is just that, an ad in the middle of nowhere, seen by few each year. How many of those who see the ad, will buy? Put the ad in Times Square, seen by millions, how many will buy? What is the ROI for both? You can guess it is higher in Manhattan. Even I can see it there, thousands of miles away, right from my desk here.
Advertisers want to be seen, and make money. Google wants to see that ads placed on the web, get clicked, and have a high CTR. High CTR means possible higher ROI. This results in more advertising through Google. When you paste those ads all over the site, and nobody clicks, Google is not happy, and the Adwords advertisers is not happy. Google penalizes advertisers for low CTR because it hurts the publishers, and they penalize publishers for low CTR because it hurts the advertisers.
Now, you wonder why you had been making $0.22ppc average, before you added the new site, and added Adsense to 4993 non-performing pages, and why you you are making only $0.03ppc now.
You have deluted your network earnings, with low CTR.
| 7:33 am on Jul 8, 2005 (gmt 0)|
>>>No. It is better to have a high CTR, so you can earn higher ppc.<<<
i would think that high ctr comes from good content, good seo, AND targeted ads, which means that you have to ride herd on the garbage adwords advertisers... i delete one nearly every day, lol, because google sneaks in spammy, random junk on a regular basis.
none of that is relevant to whether or not there are ads on a page, tho.
>>>If the page is getting 3 views a day, and none click, that is not an usual CTR. However, do that 4,993 times in a day, your overall CTR is miserable.<<<
no. your overall ctr is miserable because the content, seo, and ad targeting is lousy... in other words, if you build junk pages that don't bring in traffic, why put 'em on the web in the first place? that is the root of the problem, lousy ctr does not happen because you have an ad on every page... it happens because you have irrelevant ads on pages that don't generate quality, targeted traffic.
| 5:20 pm on Jul 8, 2005 (gmt 0)|
Well, I'm on my users side here since driving all my visitors to a few pages containing Adsense would not give them the advertising results they are seeking.
Look at it this way, let's say I have 1,000 pages all with a different product and Adsense serves up an applicable ad for each product, surely that is better for the user since it would be impossible for Adsense to serve up as accurately on even 100 pages the same as it could on the 1,000?
And to qualify this I have to admit that Adsense does serve up the ads remarkably accurately considering the quantity of pages and the seeming similarity of some of the products to Joe Public.
As long as my EPC stays at the current levels, up 50% today, then I am more than happy.
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