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Blocking Adsense Traffic to poor countries have skyrocketed

 11:33 am on Jul 4, 2005 (gmt 0)

my adsense income and it also saved me money from advertising. However, i am still 40% downed from my average adsense income.

I dont have time to sort which country is better than the others. I just blocked all Asian countries and some countries in Europe, then i saw a spike after a couple of hours. then it stayed there on top since then.

Here are the countries that I chose: US, Canada, UK, Australia, NZ, Scandinivia, Germany, Switzerland, Italy, France, and Spain.

The best thing is to continue experimenting to see what works best but make sure to save the original page first before you overwrite it.

Where do you get your traffic?



 12:57 pm on Jul 4, 2005 (gmt 0)

When one does not have server priveleges how would I be able to block certain countries?



 1:12 pm on Jul 4, 2005 (gmt 0)

You would need to contact your server provider to block whomever you choose, and even then it's kinda hit and miss.
With the big phpbb worm that the script kiddies were spreading over the winter, we found a need to block LOTS of stuff...but some still gets through.

It helps to be a phone call away from your server people, as it needs to be tweaked from time to time.

Hope this helps.


 1:47 pm on Jul 4, 2005 (gmt 0)

I did this on a site i did about a year ago. But used a ip2country mysql database and just did a IP check with PHP everytime a new user visited the site.

Worked well with both blocking countries that just used brandwidth and targetting ads and content to the relevent users.
Made an admin system for it as well, so the guy i made the site for could easily remove or add the countries he wanted.

The database was 50$ i think for a year (with updates to the database from time to time), and it was well spend, decreasing brandwith from "non paying" visitors. And pretty easy setup if you know just a little about php.


 2:15 pm on Jul 4, 2005 (gmt 0)

thanks a lot.

Will see what I can do.



 4:11 pm on Jul 4, 2005 (gmt 0)

and the internet becomes a happier place then? for the sake of individual webmasters' revenues?

I think Google will frown on this if the block is done wholesale on country basis alone without other considerations.


 4:29 pm on Jul 4, 2005 (gmt 0)

Block all those countries and your bottom-line revenue will go down, not up. Your CPM may go up, but who cares?

If you have an extremely bandwidth-intensive site (or are paying far too much for bandwidth) then it's conceivable that the costs outweight the revenue from such countries, but IMO the resulting loss of goodwill, loss of visibility, the loss of inbound links will almost always make this a losing proposition.

[edited by: jomaxx at 4:30 pm (utc) on July 4, 2005]


 4:30 pm on Jul 4, 2005 (gmt 0)

You might be shooting yourself in the foot by blocking users from certain countries. My leading hotel affiliate partner has added "user country" to its booking reports, and I see bookings from countries like Moldova, Nepal, Sri Lanka, and Jordan (not to mention larger developing countries such as China, India, and Egypt). The "global economy" is just what the phrase implies.


 4:33 pm on Jul 4, 2005 (gmt 0)

How exactly do you define 'poor' countries? The internet is links people from all countries and people interact with each other. If you have a site that presents some value then why would you block access to it?


 4:37 pm on Jul 4, 2005 (gmt 0)

Rereading asianguy's first post, I wonder if he doesn't mean that he's restricting his advertising campaigns to those countries. That makes a lot more sense than banning international traffic outright.


 5:19 pm on Jul 4, 2005 (gmt 0)

I think he's talking about blocking Adwords from showing on those countries because blocking individual countries from your web site is a non-trivial activitity.


 5:21 pm on Jul 4, 2005 (gmt 0)

Not much chance of my doing it anyway. My son has the dedicated server I am on and I don't have a lot of say in the matter, LOL



 9:56 am on Jul 5, 2005 (gmt 0)

I am talking about those pages with Google Ads.


 1:03 pm on Jul 5, 2005 (gmt 0)

Asianguy, why do you block Luxembourg, Guernsey, Jersey, British Virgin Islands, Bermuda, San Marino, Hong Kong, Cayman Islands, Ireland, Iceland, Austria, Belgium, Netherlands, Japan, Isle of Man, Aruba, Gibraltar, Singapore, Monaco, Andorra, Taiwan, United Arab Emirates, Falkland Islands (Islas Malvinas), Liechtenstein and Brunei? I'm asking because they all have have a higher GDP per capita than Spain and New Zealand.


 1:58 pm on Jul 5, 2005 (gmt 0)

Asianguy: can you clarify your original comments. In particular, this part of your post: "a spike after a couple of hours. then it stayed there on top since then."

Where did you see this "spike"? Are different ads now being displayed, or different ads being clicked on, because your mix of users has changed?


 9:53 pm on Jul 5, 2005 (gmt 0)

I'm sure this flies against the wind as far as what Google is trying to do which is reach LOCAL audiences. LOCAL in every country. If you're blocking countries then you are preventing Google from reaching their goal, for which you will no doubt be punished for sooner or later.

I think it would be wiser to increase the exclusivity of your ad space by reducing it. If you were a newspaper that only had 2 pages of solid classifieds and you were the top newspaper in your town then you can charge a premium for listings. If you're a crap rag that features any old dross then surely you'll get just that- the rubbish that nobody else wants; including lower revenues.

Advertisers want to promote themselves, you want to promote your earnings. You have to give, to gain in this world. BTW, I'm not flaming or picking on any individuals, just this strange mentality that is going around.


 11:15 pm on Jul 5, 2005 (gmt 0)

I see the logic in not serving google ads to poorer countries.

It's all about smart pricing.

We're better off serving ads to people who are going to convert for the advertiser, aren't we?


 11:41 pm on Jul 5, 2005 (gmt 0)

Surely this control should be handed to the advertiser, not the publisher. There are a few forces to be put into consideration here:

Aspiration : People in poorer countries may not have the disposable income we have, but they may aspire to having it; likewise services we have here like better medicine etc should be in reach of all (do you not agree?). The internet isn't just in America, it spans the Earth. Google Ads are provided for advertisers to advertise their products and services to a wider audience, capping that hurts the advertiser who will pay less because the ROI lowers. You are effectively starving yourself.

Crude Censorship : If my second language is English do I have less right to enjoy your content (assuming your content is in English). Similarly, is my capacity for clicking links that interest me reduced simply because your content is not in my native language? I'm reading about iPods, Apple are advertising iPods; can I click the link please because I've never seen one before.

Get down off those pedestals, you're all so high it's making you dizzy. I really can't understand this mentality of producing websites solely for income from advertising programmes. Then to cap it all you block some of the very people that can make you that money, then wonder why Google throws you out because you're treating them and their advertisers like your #*$!es. Doesn't this smack of the get-rich-quick kids of 2000? Wake up baby, smell the coffee, that era has gone. Don't bite the hand that is quite clearly feeding you. Find better ways to help that hand feed you more.

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