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big decrease?
webnoob




msg:1386092
 1:43 am on Jul 4, 2005 (gmt 0)

has anyone noticed a decrease in CPM?
i compared 2-3 months and each month that goes by CPM just keeps decreasing.

traffic continues to go up, more activity on the ads yet it continues to drop. im talking about huge decrease, +50%

what gives?
this isn't worth it for me any more and just seems i am advertising for free. each month that passes by just looks worse and worse. does anyone know of other advertising programs out there?

thanks.

 

petra




msg:1386093
 7:03 am on Jul 4, 2005 (gmt 0)

Take off the code and try another form of advertising, maybe fastclick or tribal fusion

robotsdobetter




msg:1386094
 7:41 am on Jul 4, 2005 (gmt 0)

If you wait long enough, Yahoo!/Overture will have it's out soon.

foxtunes




msg:1386095
 11:08 am on Jul 4, 2005 (gmt 0)

".....If you wait long enough, Yahoo!/Overture will have it's out soon....."

I think a flood of publishers will try this out when it's launched. One of my sites is in a tech niche, and the epc for this site has dropped through the floor the last 6 weeks.

At first I thought it was bad targetting, but the same ads at the top of google search for these keywords, are showing on my site.

I've been displaying adsense for almost two years, with solid results. Of course smart pricing reduced the payouts somewhat, but I still felt I was being paid honestly for the traffic.

Now, I'm seeing too many minimum cent clicks show up, on keywords bid on adwords and overture for 2 dollars +.

What I find most annoying is the earnings glass ceiling that seems to kick in on what looks to be a really good day. I check the stats before I hit the sack, and I've earned x ammount, with still well over a third of the earnings day to go. I wake up in the morning and find the site has earned only 10 percent more?

OptiRex




msg:1386096
 3:14 pm on Jul 4, 2005 (gmt 0)

Check 5th May 2005.

If that's the date your decreases commenced, welcome to the 05/05/05 club of "What On Earth Happened?"

At one time we thought it was Google itself cheating us however we have now come to the conclusion that Google's upgrade/modifcations on that date have also cheated themselves.

We have firm evidence that Google's ad impression and page impression statistics are incorrect which they will not acknowledge since they are not getting paid for the click thru's themselves.

They have nothing else to compare them against. If I say one thing they can only say "Well, that does not agree with out statistics, yours must be incorrect!"

Is it someone on the inside syphoning off some publisher's clicks? We don't know, but we do know that some advertisers are placing more advertising specifically on our sites and we are not earning more.

It's not all accounts which explains why some people have seen no difference or increases in earnings. Taking a few clicks earnings from a hundred or so advertisers would bring in a nice income I would venture to say...

abbeyvet




msg:1386097
 3:37 pm on Jul 4, 2005 (gmt 0)

Now, I'm seeing too many minimum cent clicks show up, on keywords bid on adwords and overture for 2 dollars +.

I think that will continue as more and more advertisers split their campaigns into 'search only' and 'content only' with far lower bids for content.

Doing that has greatly inproved ROI in AdWords for clients' sites whose campaigns I run, these would be sites not running AdSense but actually selling a product/service. I very rarely bid more than 10c and usually it is 5c on the content network, but bid multiples of that on search.

On the AdSense sites I have it is a pain that people are doing this - but you win some you lose some.

europeforvisitors




msg:1386098
 4:40 pm on Jul 4, 2005 (gmt 0)

".....If you wait long enough, Yahoo!/Overture will have it's out soon....."

I think a flood of publishers will try this out when it's launched.

A lot of publishers seem to be hanging their hopes on the Yahoo Publisher Network, but that doesn't mean YPN will welcome them with open arms. It's possible that YPN will be more selective than AdSense is, if only to avoid the perceived problems with network quality and click fraud that have dogged AdSense. Being able to offer advertisers a "premium network" could work to Yahoo's advantage.

Even if unhappy AdSense publishers are accepted by YPN, that doesn't mean they'll make more money. Marketplace economics won't change just because a publisher belongs to a new ad network. Also, Yahoo will be playing catch-up with Google, and bids for YPN ads could be lower than AdSense ads for quite a while--especially for niche keywords and keyphrases that don't attract large numbers of advertisers.

CalArch90




msg:1386099
 8:30 pm on Jul 4, 2005 (gmt 0)

It's possible that YPN will be more selective than AdSense is, if only to avoid the perceived problems with network quality and click fraud that have dogged AdSense. Being able to offer advertisers a "premium network" could work to Yahoo's advantage.

A more selective approach to admitting publishers as well as continuous monitoring of sites would be the best move Yahoo could make. I think a lot of us would welcome that.

Unfortunately, Google's "grow at any cost" approach has affected the company's reputation and, in the end, hurt good quality publishers like you and me, as we have seen our earnings diminish substantially in recent months.

Google's recent Bourbon update has aggravated good publishers more than it has solved any issues with scrapers, which will continue to flourish unless Google steps in and prohibits this in their terms of service and closes down their accounts.

blairsp




msg:1386100
 8:40 pm on Jul 4, 2005 (gmt 0)

I think petra actually made a good point which most seem to have overlooked. What is your cpm - can you do better with a banner network and dump adsense. Yes we all know that txt ads look better and adsense is great blah blah. But you are clearly interested in the dosh so either adsense is still the best game in town or its time to try an alternative

foxtunes




msg:1386101
 9:35 pm on Jul 4, 2005 (gmt 0)

"....Marketplace economics won't change just because a publisher belongs to a new ad network...."

That's the problem, the market isn't dictating the cpc, smart pricing is. Google had to introduce smart pricing to combat the low quality traffic of spammers with 3 leaderboard ads center page and two lines of text.

If Yahoo is a little more selective on who they let in, YPN could become the Harrods of contextual advertising...but hey checkers sold more than chess.

Whatever, I think for the most part adsense is a terrific program, but a little competition is healthy don't you think?

foxtunes




msg:1386102
 9:42 pm on Jul 4, 2005 (gmt 0)

"....Also, Yahoo will be playing catch-up with Google, and bids for YPN ads could be lower than AdSense ads for quite a while--especially for niche keywords and keyphrases that don't attract large numbers of advertisers...."

Nah they all try the bait and switch.....The first block of publishers who try YPN will be impressed....They'll tell others, YPN is great sign up!......6 months down the road that's when the chiselling will begin....A few cents less per click, a slightly smaller size of the revenue pie for the publisher....Until a year or two later you find yourself looking at earning a shoeshine and a cab ride home, when it used to be dinner at the ritz, and a first class plane ride to Paris :)

Alioc




msg:1386103
 9:47 pm on Jul 4, 2005 (gmt 0)

My CPM keeps increasing along with traffic and CTR. Google may be balancing costs for the "sites' value". That value can be fair or not but they never stop modifying things you know.

europeforvisitors




msg:1386104
 9:52 pm on Jul 4, 2005 (gmt 0)

That's the problem, the market isn't dictating the cpc, smart pricing is. Google had to introduce smart pricing to combat the low quality traffic of spammers with 3 leaderboard ads center page and two lines of text.

Smart Pricing was introduced before the scraper explosion. It was--and is--necessary for at least two reasons:

1) Different types of content and sites convert at different rates;

2) Discounting are a way to get advertisers to try the content network (since the perception is that ROI will be worse with content than it is with search, which often--though not always--is the case).

If Yahoo is a little more selective on who they let in, YPN could become the Harrods of contextual advertising...but hey checkers sold more than chess.

YPN doesn't have to be the Harrods (or, to use a media analogy, the NEW YORKER) of contextual advertising. It merely needs to offer greater selectivity (and, ideally, better advertiser controls) than Google's potluck, lowest-common-denominator, run-of-network approach. Of course, the AdSense team are already beginning to do that themselves with site-targeted CPM ads.

Whatever, I think for the most part adsense is a terrific program, but a little competition is healthy don't you think?

Sure, but if Yahoo are smart, they won't compete with a me-too AdSense clone. That's why I think publishers who have been booted from AdSense, who aren't making money with AdSense, etc. aren't going to find salvation with YPN.

yulia




msg:1386105
 10:12 pm on Jul 4, 2005 (gmt 0)

I think that growing competition in Contextual Advertising will benefit advertisers more, than it will benefit publishers. Advertisers will go after the lowest keywords price. G and others will start matching the keywords prices to keep their advertisers. The publishers will get even less money; with only option to complain to each other. Or maybe it is already happening?

(Generally, I am very optimistic person).

dolcevita




msg:1386106
 10:41 pm on Jul 4, 2005 (gmt 0)

My CPM decreased too.
Comparing to month june (june was a top month) in first 4 days of this month it has decreased for 35%.
I thought it was just one or two bad days but this is not good at all.

foxtunes




msg:1386107
 10:55 pm on Jul 4, 2005 (gmt 0)

Europeforvisitors, you made some valid points.

We'll just have to see how it all pans out when the fat clicker sings.

I shouldn't complain really, I've had two good years off adsense. Sure, I've been disappointed in the last 6 weeks as ad revenue has taken a downturn...but it's summertime, time for me to take a longer term view.

webnoob




msg:1386108
 8:32 pm on Jul 5, 2005 (gmt 0)

OptiRex, correct.. the decrease started in May and June just went down futher to the pooper.. probably around the time site-targeting came out i would guess.

unfortunately i have a fairly unique site and there are only a handful of other sites under the same category.. when i decide to dump adsense those advertiser will feel the hit. each day we print about 200,000 pages.

uk_webber




msg:1386109
 9:31 am on Jul 6, 2005 (gmt 0)

"each day we print about 200,000 pages."

Are you a scraper?

webnoob




msg:1386110
 9:33 am on Jul 6, 2005 (gmt 0)

> Are you a scraper?

nope.

asianguy




msg:1386111
 10:14 am on Jul 6, 2005 (gmt 0)

petra >>> Take off the code and try another form of advertising, maybe fastclick or tribal fusion

From my experience, it's not worth a time doing them.

These companies are not going to survive for long because many publishers are leaving. How much more if YPN is going to come out.

blairsp




msg:1386112
 2:11 pm on Jul 6, 2005 (gmt 0)

clearly you are getting a better cpm than TF, fastclick etc are offering. Maybe petra isn't. Why stick with adsense when he can get a better deal (maybe) elsewhere. Think your statment about TF etc not surving is WAAAAY off the mark. Adsense , whilst it has its major devotees who can see no evil hear no evil etc, isn't the only game in town you know.

As it has been stated many times on this board, adsense isn't the answer to everyone prayers (heresy to some I know). Maybe TF's guaranteed 60/70/80/90cents cpm is better for some than the vagaries of adsense

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