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Made some changes and had a HUGE day, but don't know if that's good

 12:05 pm on Jul 2, 2005 (gmt 0)

Been using AdSense on my forum/news site for about a year. Was pleasantly surprised with even getting $200 a month on average. Then I got some suggestions from AdSense about how to optimize my ads this week. Coincidentally, I started seeing CPM ads on my site for the first time. After having $10 be a good day before, now I'm getting $50 the first day after the optimizations and $90 the next day.

But is this a good thing?:
My CTR yesterday when I earned my highest amount ever was 0.0% (first time ever) and my impressions tripled b/c I had added more optimizations that AdSense had suggested because I was giddy about the $50 day. I've always averaged a CTR of .1% or .2% (which is low but I figure is ok for a forum.)

So I'm not sure how to take this...record high day for income but record low CTR?!?!



 12:20 pm on Jul 2, 2005 (gmt 0)

I found the optimization to do the same thing for me back in May and it has stayed at that level. So, you are cool with it.


 12:32 pm on Jul 2, 2005 (gmt 0)

I emailed the AdSense guy who helped me with the optimizations and he replied that they're testing my site right now with CPM ads. So I'm just going to assume that this kind of $ will just be temporary.

Good to know that I'm not the only person that is getting this kind of result though.


 12:41 pm on Jul 2, 2005 (gmt 0)

I don't have/use Adsense, but had a huge day myself a few days ago.
Page views 10 to 15 times normal, same with unique visitors and bandwidth.

I didn't have a clue until I looked at my Weblog report and access_log file.
Weblog indicated an enormous spike in Yahoo traffic. Here's what happened:

Yahoo has this "buzz" page, a sort of Yahoo blog about whats hot recently.
My niche topic was big. Y listed some searches, and the first one was for
a 2-word phrase where I'm really well placed in Y. That's all it took.
The access_log page for that day took forever to download on my (cheap) dial-up service.
That traffic faded away very rapidly, now almost down to normal.

The upside as I see it is loads of exposure, and possibly some
good new organic one-way incoming links .. lots of them I hope.

None of this would have happened if I wasn't already well placed for those 2 keywords.
There's no magic here, not even a suggested method.
Just dumb luck really, after some long hard work.

barnest2: I suggest you pore over your access_log records for the big day.
Compare that to recent normal days. There has to be a clue in there somewhere.
Good luck! -Larry


 12:55 pm on Jul 2, 2005 (gmt 0)

larry, the big day as far as impressions was just due to optimizing my AdSense ads and adding a few in places that they weren't before per their suggestion. I just wasn't sure how to deal with the huge increase in revenue but a 0.0% CTR for the first time. Maybe I shouldn't worry about it.


 1:32 pm on Jul 2, 2005 (gmt 0)

If I understand you correctly, the revenue does not come from clicks (because there weren't any: 0.0% CTR) but from views (the CPM ads).

If that's the case, the "optimizations" (location of the ads on the page etc.) shouldn't make too much difference IMO...

Can you give an indication of the number of page views/ad impressions on the days you were getting $50-90? Assuming a CPM of $1-2, you'd need some 50K-100K page views per day for that; are you getting that kind of traffic? (If not, there may be something else going on --or the CPM is *much* higher than I assumed.)


 1:49 pm on Jul 2, 2005 (gmt 0)

"I emailed the AdSense guy who helped me with the optimizations and he replied that they're testing my site right now with CPM ads."

I don't get it. I thought the testing was done and now cpm ads would appear only if an advertiser targeted a site...?


 2:05 pm on Jul 2, 2005 (gmt 0)

"Assuming a CPM of $1-2, you'd need some 50K-100K page views per day for that"

Yes, I'm in that range daily.


 2:09 pm on Jul 2, 2005 (gmt 0)

"I don't get it. I thought the testing was done and now cpm ads would appear only if an advertiser targeted a site...?"

I have no idea, when I inquired why the font of my ads were now so large, they replied that they are currently running a test of text ads displayed on my site. CPM ads are displayed with large text and CPC ads will appear as normal. All I know is that during this "test" my income has increase 10X. I'm not expecting it to last.


 5:02 pm on Jul 2, 2005 (gmt 0)

congratulations on the huge improvement barnest. while i wouldn't count on the huge improvement to last, there is reason to believe that it will. i never believed the gloomy predictions about CPM, and i have always thought that CPM would be great for some sites...

your site seems to be one of them. when advertisers set up a site-targeted CPM campaign, they are allowed to choose between text and image ads. the text ads appear with huge fonts - it looks a little strange to me, and attracts a TON of attention in my opinion, but i suppose that is what the advertisers are paying for.

i hope it continues to work out for you.


 12:57 pm on Jul 3, 2005 (gmt 0)

Barnest2 ---

I would sit tight and do NOTHING for about 3 weeks. When G has stopped experimenting with the CPM ads then maybe you can see the effects of your optimization techniques.

Leave it "as is" for now... don't tweak further. Over-tweaking has been a big mistake for me. Now I give any changes a good 3 weeks minimum to see how it effects my bottom line.

Right now "it ain't broke", so don't fix it. :-)

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