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Google AdSense Forum

Adsense - Is it worth taking clients off site?
Andrew Thomas

 11:54 am on Jul 1, 2005 (gmt 0)

This time of year my site reaches over 500 unique visitors a day. In the winter drops to 200 a day.

Ive looked into adsense and am trying to decide whether to take the plunge and if it will be worth while, as it will actually take clints off my site.

The top cost per click ad i would show are 1.20 cpc.

Do you think id make much from this a month - the site is travel related, and ads would be on a specific insurance?



 12:01 pm on Jul 1, 2005 (gmt 0)

I put it off a long time, Now just sorry I didn't start sooner.


Tropical Island

 12:08 pm on Jul 1, 2005 (gmt 0)

I have noticed no drop in business since adding AdSense in March.

I started conservatively and just kept adding ads to more pages.

June was a record gross income month for us while AdSense covered about 70% of our AdWords budget.

Should have started sooner.

I'd say go for it however keep track of the main business on your site. You can always take them off the more important selling pages.


 2:25 pm on Jul 1, 2005 (gmt 0)

My site is an informational site with several pages of book recommendations. A particular type of book review page does very well for me with both book-purchase links to Amazon AND AdSense ads.

In my experience, at least, you can do both. Since I added AdSense to my site my overall income has risen substantially, and the Amazon part of it went up too.


 3:45 pm on Jul 1, 2005 (gmt 0)

I was concerned also at first since my site is a niche e-commerce. Since installing AdSense 3 months ago, no loss whatsoever in traffic or sales. Plus AdSense now brings in double the revenue of sales of our widgets. Don't wait! You can always remove AdSense whenever you feel it's taking away from your site.

Andrew Thomas

 8:24 pm on Jul 1, 2005 (gmt 0)

Thanks for the comments,

Is 500 unique hits enough to have a good effect?

Are all your sites that run adsense acheiving a lot more unique hits than 500?

Also, do you know what % i make on each click, from 1.20?


 8:28 pm on Jul 1, 2005 (gmt 0)


First, do not expect to make $1.20 per click. Not even close.

Many sites are hit with Google 'smart pricing' which lowers what publishers get per click. Your expectations will be way too high at $1.20.

What you will receive is anyone's guess. Generally, it could be from .02 on up. You won't know until you try.

Last September, I finally got around to trying AdSense and was shocked. It blew away everything else I had ten times over. Since then, smart pricing has reduced my EPC, but it is still good.

Just try it, and Good luck.



 8:30 pm on Jul 1, 2005 (gmt 0)

You can't assume advertisers will be paying 1.20 pounds or euros or dollars or whatever to be on your site, no matter how you arrived at that figure. There's no way to tell what you might earn without running a test.


 8:57 pm on Jul 1, 2005 (gmt 0)

The most you can assume is you'll make at LEAST $0.03 per click but some claim it goes even lower but I've only seen that one time.


 4:03 am on Jul 2, 2005 (gmt 0)

Is it 500 unique visitors or 500 unique hits? There is a difference. Also by hits do you mean hits or page views?

500 unique visitors on a travel site would seem to be enough to make $100/month or better.. Probably a lot better. I have a hobby site which makes around $60/month with 500 unique visitors/day so you should earn quite a bit more than that.

If it's page views, then it's a different story. That probably isn't enough to do anything with at all, and hits, well... even less so.


 4:09 am on Jul 2, 2005 (gmt 0)

Is 500 unique hits enough to have a good effect?

Are all your sites that run adsense acheiving a lot more unique hits than 500?

I was making more when I had 500 impressions per day than I am now with over 2000. Also travel.
Andrew Thomas

 9:10 am on Jul 2, 2005 (gmt 0)

Just checked my stats.

It is total unique visitors a day.
Highest this week is 583
Lowest, today 83 but its only 10.am over here.

I do come top for some good targeted keyphrases for MSN, Google & Yahoo .co.uk


 10:03 am on Jul 2, 2005 (gmt 0)

Something I have noticed:

When I run AdWords to bring traffic to my sites which also feature AdSense, my AdSense clicks drop significantly and so does my AdSense revenue ... and the reverse happens when I stop or slow AdWords, i.e. clicks on the AdSense ads increase and so does AdSense revenue.

I put the phenomenon down to temporary blindness of google ads.

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