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Thinkin of dropping Adsense
Not performing now
uk_webber




msg:1466255
 9:01 pm on Jun 30, 2005 (gmt 0)

I have had Adsense on my main site and earnings have steadily increased but the last month things have dropped off.

This site makes a nice amount a month from affiliates (finance based) and I am considering dumping Adsense and just concentrating on affs.

Has anyone else had enough of adsense?

 

MichaelCrawford




msg:1466256
 9:19 pm on Jun 30, 2005 (gmt 0)

I have a single high-traffic page whose advertising space could be marketed directly to businesses who sell products related to the article. I've been thinking for a long time of dropping adsense to do that, but the main reason I don't is convenience. I also don't know how to approach potential advertisers, but I expect I could figure it out if I tried.

I don't think I would have a very hard time getting paid in advance, and it would be enough for me to quit my day job to concentrate on developing the rest of my site.

I've been constantly dismayed by how long it takes to get my check. I expect I will ask for EFT later on, but not until it's out of beta, as many people have reported here that their EFTs failed. That would be a disaster for me, especially since Google won't retry the transaction for another month.

My adsense revenue for July is looking like it will be right about at $4900, so if anyone from Google is reading this, maybe you will understand the seriousness of losing sites like mine and will place a higher priority on getting us paid more quickly.

Rodney




msg:1466257
 9:30 pm on Jun 30, 2005 (gmt 0)

why not do both?

It's pretty easy to do affiliate programs, adsense, and direct advertiser sales all on the same website.

I don't see why you'd want to turn away an *additional* revenue source, unless it was severely hurting your other income.

Rodney




msg:1466258
 9:36 pm on Jun 30, 2005 (gmt 0)

I have a single high-traffic page whose advertising space could be marketed directly to businesses who sell products related to the article. I've been thinking for a long time of dropping adsense to do that, but the main reason I don't is convenience. I also don't know how to approach potential advertisers, but I expect I could figure it out if I tried.

I don't think I would have a very hard time getting paid in advance, and it would be enough for me to quit my day job to concentrate on developing the rest of my site.

Why not give it a shot if the rewards are so great? It seems like a simple smart business decision from what you're describing (although I don't see why you don't do both).

I've been constantly dismayed by how long it takes to get my check.

Where are you located? It seems the checks have come pretty consistently every month since I started 2 years ago. A few days here, a few days there, but they have always paid on time according to their terms (which is faster than quite a few other ad networks).

I expect I will ask for EFT later on, but not until it's out of beta, as many people have reported here that their EFTs failed. That would be a disaster for me, especially since Google won't retry the transaction for another month.

That's no different from a misplaced check.

If your check gets lost, they won't reissue the check for another month.

So it seems like a no-loss situation if you switched to EFT (which has had WAY more success stories than failure stories, compared to checks which have many more opportunities at being lost).

Why not go ahead and make the switch to EFT today...you won't be risking anything more than what you are now by check.

just be sure to double and triple check the account numbers that you enter :)

MichaelCrawford




msg:1466259
 2:16 am on Jul 1, 2005 (gmt 0)

If your check gets lost, they won't reissue the check for another month.

Ah, but if my check gets lost, and I have the tracking number, I can ask the courier to find it. That's why I selected the secure check option. Whenever I've worried about my check in the past, I asked adsense support for the tracking number, and they've given it to me.

If the EFT fails, I don't think there's any recourse but to wait until the next month.

Rodney




msg:1466260
 2:56 am on Jul 1, 2005 (gmt 0)

if my check gets lost, and I have the tracking number, I can ask the courier to find it. That's why I selected the secure check option. Whenever I've worried about my check in the past, I asked adsense support for the tracking number, and they've given it to me.

However, if the check is truly lost (as was my original point), then you would still have to wait.

Even a tracking number can't help a check that is just "gone". Dropped off a truck, flew out the window, whatever.

It still seems like EFT is still a more secure and easier method of payment (beta or no beta).

Either way, if the payment is lost, you'll have to wait.

With an EFT, you will most likely get paid faster and not have to worry about a trip to the bank. I trust electrons more than I do the possibility of human error delivering a check.

MichaelCrawford




msg:1466261
 2:57 am on Jul 1, 2005 (gmt 0)

The reason I don't try to run multiple ads on my top-performing page is that I have already tried running multiple adsense units on it, and the extra units generated such a small amount of additional revenue that I removed them.

If you use adsense's channels to track ad performance, you can even track individual ad units when there are more than one on the page. In this way I was able to find that my original ad unit was generating (at the time) $100/day, and the other two were generating $4 and $1 per day respectively.

The extra ad units made the whole page look so garish that after less than a week I removed them because I was concerned they would discourage readers from linking my article. Such links are very obviously to me the reason for my success, and I take great pains not to discourage them.

No, I'm pretty sure that if I get to the point that I'm going to market ad space directly to advertisers, it will replace adsense rather than run alongside it.

I said convenience is the main reason I haven't already done this. That's actually a pretty significant factor. I have a disability that at times keeps me from working. It very nearly made me homeless back in 1993. One thing I am very pleased about is that once I have my site and adsense set up, I can earn most of the money I need to live without working at all. When I'm well (which is fortunately most of the time), I do work hard at my website and my regular business, but having AdSense has been a Godsend for the times I'm not able to.

One reason I am not already soliciting and serving ads myself is that I haven't found a way that I can do it and still take a month off when I can't work. Today, though, my wife suggesting paying someone else to manage my advertising, and I plan to look into her idea.

While you say that AdSense pays better and more quickly than other programs, consider that one popular website that has been the focus of most of my advertising spending requires me and every other advertiser to pay IN ADVANCE before our ads start running: I enter the number of impressions, then it tells me the price. After entering my credit card number, my card is charged and only then does my ad run. I think MOST sites charge that way. I think the fact that Google AdWords Select bills after the ads have run rather than in advance is the exception not the rule.

How does Google compare? I'm going to get paid for the hundred bucks I earned on May first when my check arrives hopefully on Monday. That will be a delay in getting paid of more than sixty days. Maybe YOU are satisfied with Google sitting on your earnings, investing it and collecting interest with it for two months, but I know *I* am not. I have all kinds of good uses I could put my ad revenue to, uses that will benefit me much more than adding even more black ink to Google's bottom line.

bamamamma




msg:1466262
 3:19 am on Jul 1, 2005 (gmt 0)

uk_webber:

Back to your original question...

Give it a longer run and perhaps you might find that AdSense income grows as your site grows. In my experience in 8 years on the web, no other affiliate program comes even close to the payouts, the customer service and the ease of use.

my 2 cents.

i started at less than 1500 per month average. (this for a fairly small site and not so many impressions overall.)

i am now ready to hit the UPS club next month (2 yrs. later). and there is no reason for earnings not to grow.

i haven't done anything different except for get rid of all my other non-performing affiliate network marketing like Amazon or CJ.

I add content every week the way I have always done. I answer queries personally. I enjoy what i do. The word spreads on its own.

Just remember, people are still new to this 2 1/2 years later - otherwise it wouldn't be copied so much all over the web by others. And it does work. Just be patient and make your site the best it can be. Give it 3 months at least and if you are still getting the same results, maybe then, move on.

GooD LUCK!

Rodney




msg:1466263
 5:39 am on Jul 1, 2005 (gmt 0)

How does Google compare? I'm going to get paid for the hundred bucks I earned on May first when my check arrives hopefully on Monday. That will be a delay in getting paid of more than sixty days. Maybe YOU are satisfied with Google sitting on your earnings, investing it and collecting interest with it for two months, but I know *I* am not. I have all kinds of good uses I could put my ad revenue to, uses that will benefit me much more than adding even more black ink to Google's bottom line.

I'm not sure how you get 60 days out of getting the earnings in May (May 30th would be the last day of earnings) and google sending the payment out less than 30 days later.

May 30th to them sending the payment *before* June 30th is not even close to 60 days.

How does Google compare?

Compared to CJ, they are about the same (a few days later). The May earnings from CJ get deposited around the 20th of June. Roughly 20-25 days.

Compared to Amazon, they are blazing fast. Amazon's affiliate program pays only every quarter (3 months). Talk about sitting on funds!

Compared to Fastclick, they are about the same. The May earnings from Fastclick get paid around the 20th of June. Roughly around a week before Adsense.

Compared to places like CafePress, Google is fast. The earnings from May would not be paid until July 15th.

When you think about the number of checks and balances that they have to do, I don't think a week is a long time to "sit on funds" at all.

We all would like to be paid faster. I know I wouldn't mind having the money sooner. But if that means less checks and fraud verifications so they don't screen out as many fraudsters to keep the money flowing to the rest of us, then I'm happy to wait a few more days.

Either way, they have always paid within the terms that we agreed to when signing up.

uk_webber




msg:1466264
 8:16 am on Jul 1, 2005 (gmt 0)

Thanks for the feedback guys...

My only concern is that people are clicking the 3c ads and not my affiliate links. Just one of my affiliates links brought me nearly USD1000 last month with not that many transactions as the cost of the product and commission is high.

I am not getting anywhere near this figure with adsense and I just feel that I am not maximising the sites potential by relying on 3c clicks (it used to be a lot more per click as well - not sure what has happended here!).

Mrlinux




msg:1466265
 8:20 am on Jul 1, 2005 (gmt 0)

The same problem here, the same ads, more traffic, the same style and less money

foxtunes




msg:1466266
 8:44 am on Jul 1, 2005 (gmt 0)

Same here, on a tech related site, I'm seeing a lot less per click in the last month or two.

Interesting to see what yahoo will deliver with their contextual ad program.

Mrlinux




msg:1466267
 8:51 am on Jul 1, 2005 (gmt 0)

Thinking if Yahoo will launch their service, google will increase their publisher earnings? or will be the same? They should increase for sites that are worth...

uk_webber




msg:1466268
 9:27 am on Jul 1, 2005 (gmt 0)

I would be prepared for trying out yahoo. I am also doing a lot better in the Yahoo serps as well.

blairsp




msg:1466269
 10:04 am on Jul 1, 2005 (gmt 0)

why don't you just go for it. Try one of the other contextual programmes (quigo/adsoanr did well for me in travel sector) or banner ads. There are quite a few of them who pay cpc, cpm etc. In fact, pm me if you want as I have tried quite a few

Visit Thailand




msg:1466270
 10:19 am on Jul 1, 2005 (gmt 0)

By the sounds of it you should definitely look to sell advertising directly and I think your wife's idea is great.

Employ someone experienced in ad sales give a reasoable base and good commission structure and work with media reps in other parts of the world and country you are in.

But AdSense offers you something you cannot get from direct ad sales which is immediate on target ads.

We do both but there is no way we are going to let AdSense go because it earns very well and there is no way I could get targetted ads for some topics, so quickly if at all.

Perhaps look at re-arranging your layout so you can succesfully fit all into one page without it looking like too much.

Plus the only thing I do not like, is direct ad sales can result on the same ad over and over. If you try direct sales try and get the clients to give you a good selection of different ad styles to try and avoid ad blindness from the same ad appearing over and over.

Paul_N




msg:1466271
 11:29 am on Jul 1, 2005 (gmt 0)

I done exactly this for 1 month a short time ago.

I run a site with a lot of affiliate ads, and Adsense. I removed Adsense due to reduced revenue per click as traffic has increased.

Results:

I made more with Adsense on my site, but only just a bit more, like $0.01 per visitor more. So I lost $0.01 per visitor over a month. Conversion rates on the affiliate ads were up by about 10% which was less than I thought.

This made me conclude that visitors were clicking off through Adsense, but clicking back to my site and onto the affiliate ads.

So I reinstated Adsense.

However, my reports each month are gradually telling me that I might now be better off if I took Adsense off my site and allowed visitors to use the affiliate ads only, and not get distracted by Adsense ads.

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