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This 31 message thread spans 2 pages: 31 ( [1] 2 > >     
How to get 10-20% CTR
kiladen

5+ Year Member



 
Msg#: 7361 posted 11:34 pm on Jun 15, 2005 (gmt 0)

If you need to work on CTR, wouldn't it make most sense to put it near the top center of the page, under the first heading. I have that across all sites and it easily achives 10-20% CTR per day. I don't see why people would throw away money and not do this, and settle for only a 3% CTR.

Also, a visitor might not come back to your site when you do this, but when adsense is your only income from the site, what do you have to lose, that they don't come back in the future and have a chance to click on the ad then?

Just think if you were to pay for a newspaper ad. Would you want to place it in a tiny bottom corner in small letters, or put it right in the top (without users having to scroll down) middle of the page where it gets maximum visibility and therefore more clicks.

 

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 7361 posted 11:41 pm on Jun 15, 2005 (gmt 0)

To begin with, not all sites that use Adsense are on the web JUST to make money.

To some folks a good looking page full of usefull and/or interesting content is more important than a few extra dollars at the end of the month.

As far as losing visitors because you're smacking them in the face with ads, that's the last thing many want to do.

Traffic is what makes Adsense work, blow off enough traffic and it won't matter where you put ads, or even if you have ads on the site.

kiladen

5+ Year Member



 
Msg#: 7361 posted 11:53 pm on Jun 15, 2005 (gmt 0)

Well I am talking about those wanting to maximize their revenue, as that is the goal of mosts, and the main point of discussion on these boards. If your visitor leaves, you are only hoping that they come back, since the majority of people won't be coming back to your site (unless it's a news portal, or some type of current events site). So instead of hoping they come back, you need to capitalize on them while they are there. What is the benefit of having visitors if you are not making money from them? I know it can be a hobby, but I can think of a thousand things more fun than sitting at home writing articles for free to publish on a website.

Broadway

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 7361 posted 1:31 am on Jun 16, 2005 (gmt 0)

I think there are lots of examples in life where a person doesn't simply drop all in quest of a buck. I want my site to have a certain look. I would be embarassed to have my site look as if all it was was a vechicle for Adsense ads.

I've always been lucky in the SERPs. Updates come and go but my rankings stay stable. I personally think it is because webmasters visit my site, see that it is serious about providing content, and therefore link to my site (unreciprocated) thus helping my PR and such. If I was running an Adsense banner across the top of my pages I don't know if the look of my pages would truely suggest serious content.

The other thing about Adsense for so many of us (who ran sites before Adsense) was that it was a way to monetize a site without making it trashy.

I used to have to allow pop unders and almost considered in content (textual) advertising because it was almost the only way I could get sponsors. I dumped that trash when Adsense came along. I'll stay with the under stated/ under maximixed Adsense format.

kiladen

5+ Year Member



 
Msg#: 7361 posted 1:46 am on Jun 16, 2005 (gmt 0)

The only reason I posted this is I see a lot of people posting here with 1000 + hits a day only making like $30 a month or so. Off of adsense, I make about $200 a day with about 3500 hits per day. For those wanting to make serious money from this you have to go all out in your optimization.

Also, if correctly targeted, affiliate programs will leave adsense in the dust, (I made 100k last two months from them), but that is another topic altogether.

europeforvisitors



 
Msg#: 7361 posted 1:50 am on Jun 16, 2005 (gmt 0)

If your visitor leaves, you are only hoping that they come back, since the majority of people won't be coming back to your site (unless it's a news portal, or some type of current events site).

I have a travel-planning site, and unless my logfiles are incorrect, I get a lot of repeat traffic. Why? Because my site is designed to serve readers, and those readers come back at different stages of the travel-planning cycle.

For example, a reader might visit once while deciding "Where should I go?", again when planning transportation ("Should I rent a car or buy a rail pass?"), again when booking hotels, and so on. During the first stage, a reader might click on AdSense ads for tours, airlines, and other general products or services related to the topic at hand. Later on, the reader might click on AdSense ads for hotels or make bookings via affiliate links. Each visit represents a new opportunity to serve the reader and to profit from that reader.

I don't care what my clickthrough rate is, because bandwidth is cheap. What I do care about are my Adsense eCPM, AdSense total earnings, and affiliate revenues. Publishing a "reader-centric" site that encourages repeat visits has several advantages, including:

- Less dependence on search referrals. (If my Google referrals drop 70-75%, as they did for two months this spring, I still get a lot of traffic from internal referrals and repeat visitors.)

- More revenue per visitor (i.e., throughout the visitor's travel-planning cycle).

- More long-term revenue potential, because my audience consists of new visitors + repeat visitors, not just new visitors.

Obviously, this publishing model doesn't work for everyone, but don't knock it if you haven't tried it. :-)

trader

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 7361 posted 2:00 am on Jun 16, 2005 (gmt 0)

Kiladen, $200 day from only 3500 hits seems extremely high Adsense. Is that from 1 site or a network and what industry or category?

Do you mean unique visits, hits? Ad impressions or page impressions?

Hope you don't mind clarifying it since your CTR and EPC must be so much above average.

kiladen

5+ Year Member



 
Msg#: 7361 posted 2:09 am on Jun 16, 2005 (gmt 0)

To clarify, it's $200 per day from 3500-5000 Page Impressions (I only put 1 ad per page), and I am correcting myself in that it is $50-$80 ECPM not EPC as I incorrectly stated first post. I have about 100 sites with adsense on them (they are all autogenerated doorway sites but aren't scraper sites) about finance, real estate, and other decent paying topics which all get a few hits per day mainly from mispellings or typos, and I can get anywhere from .05 to $1 per click across all the sites. I have been doing this for about 5 months now and my traffic never goes down.

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 7361 posted 2:10 am on Jun 16, 2005 (gmt 0)

Trader;

With the right topic, the right content, on the right site, with the right traffic, you could easily do $200 a day with less than 500 page views.

Coming up with all four factors might take some thought, but it's a realistic number when the stars are all lined up.

Sweet Cognac

5+ Year Member



 
Msg#: 7361 posted 3:01 am on Jun 16, 2005 (gmt 0)

I find it difficult to build a website about something I know absolutely nothing about. Now, if I could have gone to college, (instead of getting married) and learned all that stuff about real estate, financial planning, and got a Masters in this or that, then maybe I would be doing the same as you.

As it is, I hang out with the "college not required" crowd, and all I can build is websites on things I know about, experiences or reviews. (like how to change diapers and raise kids)

My websites were also built before Adsense came out, and I'm still not comfortable with Adsense on my sites. (It amazes me when I'm browsing, to find a site that has zero ads on it, because I know it's a site that was put up in the original mindset called "Hey! We're on the Internet! Let's be friends!"

I've tried Adsense all over my sites, top, bottom, sides, and right in the face, in every way, shape and form. And you know what, they still generate the same amount of income that they always did.

My sites fall under, "You can lead visitors to your site, but you can't make them click."

I congradulate you on your abilities, knowledge, and even your earnings. Teach Me.

drall

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 7361 posted 3:04 am on Jun 16, 2005 (gmt 0)

You have a churn and burn mindset. The other path is as EFV stated, for large established networks like mine we sit slightly higher then what you stated is poor ctr but we also have 36,000 bookmarks a day and a return user ratio of almost 60% of our daily traffic and millions of users a month.

We would have never gotten to the point we are at had we followed your methods. We took a more longterm business plan bypassing instant gratification for longterm gain and the web is just great for that.

I would strongly suggest any novice that reads this thread understand the painful results of doing what the original poster said to do, you may make a quick buck but you will burn all you have worked for quickly.

There is also the chance of being in the right place at the right time with your site, one of my closest friends "hobby" site which turned into a authority site was recently purchased for deep 7 figure numbers from a mega network.

I guess thats what writing content for free at home gets ya:) Now back to my vodka tonics, no more bourbon for me!

trader

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 7361 posted 3:53 am on Jun 16, 2005 (gmt 0)

Trader; With the right topic, the right content, on the right site, with the right traffic, you could easily do $200 a day with less than 500 page views. Coming up with all four factors might take some thought, but it's a realistic number when the stars are all lined up.

I believe most of us here would consider 5% CTR to be good and well above average from what I read in threads.

With a good 5% CTR you would need $8 per click to earn $200/day.

A typical CTR many experience seems to be about 2.5%. That means roughly $16 per click to equal $200.

Do you really think these $8 and $16 numbers are truly realistic?

kiladen

5+ Year Member



 
Msg#: 7361 posted 4:19 am on Jun 16, 2005 (gmt 0)

That is why you need to optimize your site to get a 10-20% CTR. If you get a 20% CTR, each click netting you 50 cents, that equals $100 per 1000 impressions. That is how you go about getting those numbers, and my original point in the thread.

Sobriquet

5+ Year Member



 
Msg#: 7361 posted 4:33 am on Jun 16, 2005 (gmt 0)

well, my incomes are lower than most of you, but i still manage at 18% to 22% ctr at most times. My lowest ctr this month was 12%.

I think the sole two points for a good ctr are

1) great color scheme, same back as your site background ( i prefer white ) and a very contrasting text on the advert, with same color of yoru html page text ). I prefer dark red or orange.

2) Stick to top fold only. dont waste your time puttign ads below the fold. Each such experiment will make you lose money .

Also, have a balanced content in your page. Never have scraped content.. you will lose ultimately. I try to keep the physical size ratio adsense: content as 30%:70% . ( I am talking of page length because i dont use vertical ads )

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 7361 posted 4:34 am on Jun 16, 2005 (gmt 0)

5% CTR... $8.00/$16.00 EPC?

I don't know about that. I do know that 30-35%+ CTR and $1.00+ clicks on a long term basis are very realistic.

Easy? No. Realistic, definitely.

bewarse

5+ Year Member



 
Msg#: 7361 posted 5:14 am on Jun 16, 2005 (gmt 0)

ok i need 10-20% CTR, but how to acheive that?
any special methods liking placing ads at right places or altering code?

Undead Hunter

10+ Year Member



 
Msg#: 7361 posted 5:53 am on Jun 16, 2005 (gmt 0)

Let's not forget the intention of the reader and topics are important here, too.

I'm sure we can talk click-thru rates specifically re: the AdSense TOS, but I can say I have one section of my site that doesn't pull over 1/4 of what the rest of the site does in click-through rates, even though the design is the same. I've experiemented with 3 or 4 different ad placements and never got much out of it. Top or bottom or centered or various placement, these people are here to learn, and read, and not to buy.

jenkers

10+ Year Member



 
Msg#: 7361 posted 6:53 am on Jun 16, 2005 (gmt 0)

there are also other little tricks you can use to increase CTR aside from manipulating the adverts (I am not saying these are right - but I have tested them and know that they increase CTR).

If you have external links on a page with Adsense on then open them in a new browser window - leaving your site with the ads on sat in the background.

Put Adsense ads on pages where there are no other exits from the page (except maybe your site nav) - I'm not saying don't link out but it is possible to put external links on other pages and leave your high content page just for the content and Adsense ads with a link back to a page that contains navigation.

roadhazard

10+ Year Member



 
Msg#: 7361 posted 11:12 am on Jun 16, 2005 (gmt 0)

Kiladen: How old are your sites approximately? My site is just barely out of the sandbox and hardly gets any G. searches. I have only been using Adsense for 2 months, but am very happy with the ads and my CTR. Ads are in the heat spot and blended. About 1000 pages so far. I am only making $2-3 per day, but more traffic will make the difference. Now I only have 200 or so visitors daily, unless a big gift giving day is on hand, then I get maybe 750 visitors. (basically MSN traffic) My site uses easy navigation and pastel colors. I have to work on the color scheme for the Adsense ads on the Christmas pages. Red, green, white...(maybe...just thinking, not sure yet) Probably have to redo background of Christmas pages.

elguapo

10+ Year Member



 
Msg#: 7361 posted 11:58 am on Jun 16, 2005 (gmt 0)

wouldn't it make most sense to put it near the top center of the page, under the first heading

i think the poster is merely confirming the effectiveness of Goggle's heatmap.

MediaSpree

5+ Year Member



 
Msg#: 7361 posted 3:13 pm on Jun 16, 2005 (gmt 0)

Yes, I am finding it diffucult to convince my buddy to put his ads at the top center. He makes a couple bucks a day but has wild traffic. He simply won't listen to me on this one. Most every other advice I give him he takes but not this. Its very frustrating as he is sitting on a potential Gold-mine.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 7361 posted 3:37 pm on Jun 16, 2005 (gmt 0)

settle for only a 3% CTR

Settle? I'd be thrilled for that high CTR!

I took advantage of the Google AdSense Optimization service recently just to see what they said about my site and even Google's person said my site was as optimized as possible, nothing they could recommend.

The only reason I'm making decent decent money is the sheer volume of traffic.

Sometimes it just is what it is.

WebFusion

10+ Year Member



 
Msg#: 7361 posted 4:21 pm on Jun 16, 2005 (gmt 0)

I have about 100 sites with adsense on them (they are all autogenerated doorway sites

So....essentially what you're saying is, your a spammer spitting out auto-generated doorway crap (in violation of adsense TOS) to make a short-term buck, and will (most probably) get banned from adsense eventually. Thanks, but I'd rather make a low five digit check per month then a high five digit check just unti I "get caught".

We would have never gotten to the point we are at had we followed your methods. We took a more longterm business plan bypassing instant gratification for longterm gain and the web is just great for that.

I would strongly suggest any novice that reads this thread understand the painful results of doing what the original poster said to do, you may make a quick buck but you will burn all you have worked for quickly.

There is also the chance of being in the right place at the right time with your site, one of my closest friends "hobby" site which turned into a authority site was recently purchased for deep 7 figure numbers from a mega network.

My sentiments exactly.

How some people can consider spamming the engines a valid business model is beyond me. Why on earth would you want to spend your time trying to stay "one step ahead" of the engines? I'll take my reliable content-based traffic any day over a "churn and burn" approach.

europeforvisitors



 
Msg#: 7361 posted 8:38 pm on Jun 16, 2005 (gmt 0)

How some people can consider spamming the engines a valid business model is beyond me. Why on earth would you want to spend your time trying to stay "one step ahead" of the engines? I'll take my reliable content-based traffic any day over a "churn and burn" approach.

1) Not everyone has the ability to create a content-driven site.

2) Some people have very short attention spans.

WebFusion

10+ Year Member



 
Msg#: 7361 posted 2:53 am on Jun 17, 2005 (gmt 0)

1) Not everyone has the ability to create a content-driven site.

Agreed. That's why God created eLance.

2) Some people have very short attention spans.

Probably the same ones that cry everytime there's a minor shift in an engines' algo.

mlduclos

5+ Year Member



 
Msg#: 7361 posted 7:42 am on Jun 17, 2005 (gmt 0)

Hello

I don't know if is the right topic to put this
Im getting only 0,3% of CTR with above 4000 visualizations per day. Im hearing people talking in 3% minimun, so I want to know where to find some tricks. In the beggining, I put the banned in footer with an "Clike here to help". After this, I put together of my main menu, as a continuation. Now, I'm testing in the very header of the page.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 7361 posted 7:52 am on Jun 17, 2005 (gmt 0)

I put the banned in footer with an "Clike here to help"

Interesting choice of words as "click here" near Google ads WILL get you banned and you'll have 0% CTR.

Try reading a bit here:
https://www.google.com/adsense/policies

Scroll down to the section "incentives" and see what Google has to say about what you did.

ZenArcher

5+ Year Member



 
Msg#: 7361 posted 3:37 pm on Jun 17, 2005 (gmt 0)

If you need to work on CTR, wouldn't it make most sense to put it near the top center of the page, under the first heading. I have that across all sites and it easily achives 10-20% CTR per day. I don't see why people would throw away money and not do this, and settle for only a 3% CTR.

Excellent post. I actually feel that a site with ads looks more professional, less "hobby-like". I feel that AdSense and CJ serve to create a context for the site's content.

I posted the Google heat-map on my wall. The scientific approach works very well in maximizing income--for me!

And don't let the criticism get to you! I'm reminded of the movie "Aviator"--Howard Hughes had many detractors, as do most successful people.

richmondsteve

10+ Year Member



 
Msg#: 7361 posted 6:35 pm on Jun 17, 2005 (gmt 0)

The metric I'm primarily concerned with is earnings per visit (EPV). EPM is great for comparing performance of various forms of advertising, but EPV is more useful when measuring all types of changes to a site. As the operator of information sites, if visitors look at more quality pages per visit, they're more likely to see and click ads of interest. Also, they're more likely to make future visits, tell friends about the site and the site is more likely to be linked to by other sites, increasing visits, page views and revenue in turn.

For other types of sites, focusing on increasing CTR may be the right thing to do, but in my experience, it can be misguided and actually reduce site growth and long-term revenue. Make changes to improve CTR when warranted, yes; focus on CTR, no.

infect

5+ Year Member



 
Msg#: 7361 posted 6:46 pm on Jun 17, 2005 (gmt 0)

My CTR is so low it shows up as 0.0% or 0.1% sometimes.

I have 50,000 or so ad impressions a day and roughly 8-30 clicks a day.

I'm clearly doing SOMETHING wrong.

A 12% CTR would be making me a TON of money! How in the world...

I need help figuring out how you people pulled this off.

This 31 message thread spans 2 pages: 31 ( [1] 2 > >
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