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Revenue dropping rapidly
should I panic yet?
Roadkill




msg:1436058
 7:18 pm on Jun 15, 2005 (gmt 0)

I've read about the ups and downs of adsense but this is my first experience with it to this degree. revenue is droping like a rock 50% (thats a big rock)

I average 20,000 impressions daily with avg 5000 visitors daily. This has stayed consistent but revenue in half. I dont know what to do.

The biggest problem is because of a +4TB bandwidth I use monthly I had to get a dedicated server (not cheap). With that said I am begining to panic halfway into June and only seeing it get worse. My average per click revenue is what dropped in half and seems to be getting lower by the day (no need for exact per click figures) Any insite or suggestions greatly appreciated.

HELP! ...... Mommy.....

 

hunderdown




msg:1436059
 8:12 pm on Jun 15, 2005 (gmt 0)

How long have you been running AdSense?

Are you aware of new competition that might be diluting the ad pool?

Any recent changes in your incoming traffic? A different mix of visitors might be clicking a different mix of ads.

Any notable changes in the ads shown on your site? Any reasons why advertisers might have put you on their block list, a relatively new feature for them?

Have you made any changes to your site recently--structure, page layout, etc.?

We need a bit more info. because there are so many factors involved.

OptiRex




msg:1436060
 8:52 pm on Jun 15, 2005 (gmt 0)

I've been experiencing the same Roadkill, I'm 40% down, and for absolutely no apparent reason plus Google's page impression figures do not tally with mine whatsoever, therefore this week I have been on a trimming excercise, especially so today, removing some Adsense units completely from some sites and cutting back on others.

So far I've removed about 5,000 ad units per day.

The result is encouraging with eCPM and actual earnings up today and the best 12 hours I've seen for more than a month.

Fingers crossed, this Adsense ride is getting a wee bit too unpredictable which after 18 months I'm not at all impressed with.

Roadkill




msg:1436061
 9:06 pm on Jun 15, 2005 (gmt 0)

hunderdown, great list of questions. I have to hit the road for a bit but will answer those in couple hours please check this post again. I really need your input

Optirex, I failed to mention the fact that my impression figures dont mesh either, it looks suspicious to me.

sailorjwd




msg:1436062
 9:10 pm on Jun 15, 2005 (gmt 0)

If your site looks spammy to an adwords advertiser then you might get blocked. I think a handful of blocks could really kill a sites EPC.

I don't know anything about your site obviously.

rsn2k




msg:1436063
 10:43 pm on Jun 15, 2005 (gmt 0)

Hi there,

I am currently experiencing a decline in earnings despite clicks and CTR increasing. Since May 20th I experienced a drop of close to 50% of earnings despite all other variables (clicks and CTR either increasing or remaining constant).

I believe Smart Pricing has hit my site but I have been trying to read on ways to try to increase earnings from this site to no avail.

Has anyone tried to remove the Adsense completely for a couple of days and re-add the code after a few days with an increase in earnings?

I am currently experiencing all new lows of eCPM and would appreciate any advice.

Thanks

moneyraker




msg:1436064
 11:08 pm on Jun 15, 2005 (gmt 0)

I do tend to get EPC reductions by as much as 40% from time to time. These would last for a few days and then go up again to normal levels. I think it's really the changing mix of advertisers, My hunch is that once the big ad spenders use up their budget, Google would replace them with the lower-paying ones until the former are able to replenish. In short, this up-and-down-and-up-again trends are part of this game.

Over the past 10 months of using Adsense though, my EPC has already drop by 70%. More publishers and smarter advertisers -> these, I think, are the major culprits. I can only keep my revenues in place by adding content continuously.

Rodney




msg:1436065
 11:17 pm on Jun 15, 2005 (gmt 0)

Maybe you could have the adsense team take a look at your site to see if they can help you optimize the ads?

Roadkill




msg:1436066
 3:00 am on Jun 16, 2005 (gmt 0)

To answer hunderdown's questions...

How long have you been running AdSense? 7 months....

Are you aware of new competition that might be diluting the ad pool?

Not that I am aware of....

Any recent changes in your incoming traffic? A different mix of visitors might be clicking a different mix of ads.

No cahanges in traffic, right now, but I did go through a server crash and a sparatic 9 day down time about 5 weeks ago. Untill I found the right host for dedicated server.

Any notable changes in the ads shown on your site? Any reasons why advertisers might have put you on their block list, a relatively new feature for them?

Only notable change that I noticed that, as of recently there are alot of the same ad or same type with very simaler titles. As far as the blocklist... I dont think so. how would I know? My site I guess would be qualified as an entertainment type site. Its the kind of site you would tell your friends about. I'm fairly confident.

Have you made any changes to your site recently--structure, page layout, etc.?

I had added some affiliate banner ads 4 weeks ago, but pulled all of them yesterday.

Today is taking the same trend and my numbers dont seem to match G's. I dont expect them to be precise, but its off by a few thousand.

Thanks for the input. I look forward to any help others may offer.

diverman




msg:1436067
 3:41 am on Jun 16, 2005 (gmt 0)

Maybe you could have the adsense team take a look at your site to see if they can help you optimize the ads?

They do that? Do they charge for it?

As for the drop in revenue... I had the issue (like others at the same time) where the CPC dropped by 40-50%. It declined about 10% of the norm per week. This was back in late April/early May. However, it climbed back up to normal over the week after it hit its low. It went up faster than it dropped, fortunately.

After that, I worked on optimizing the CTR by removing ads from page with high impression levels but extremely low CTR (many forum pages, for example). Things actually got better. I've seen claims that this kind of optimization increased CPC by 10-20%. I have not seen any significant increase in CPC, but have seen continued growth in page impressions and CTR (in addition to the page impression increase).

I'm a small site, relatively. I have about 700-800 unique visitors per day, with at least half of that being regular visitors. The page impressions are around 6000-8000 per day. My click count has increased by about 10-20% on average in the last month or two.

I've also followed the better advice (which I already knew was good to do) by adding valuable content for my users. One such feature was a product review feature about products used by the type of members visiting my site, while also allowing them to post a rating and review. Nothing like steering your users to write good content for you. :)

In summary... how long has it been? The decline was for about 3-4 weeks for me, as it seemed to be for others, and then it recovered. I'm really not sure WHAT that was... but now, I'm better than I was before and continuing a nice growth in bottom-line revenue. A little patience may be the key, but also look to optimize your use of ads. Channels are great to use for this. And look into optimizing for this SmartPricing thing I keep reading about (still looking to understand it more).

bumpski




msg:1436068
 4:25 pm on Jun 16, 2005 (gmt 0)

Any chance some of your pages are "URL only" in the Google SERPs? Search for something like "site:myysite.com -copyright" as an example to see URL only pages.

I've noticed far less targeted ads on pages that are in the "URL only" or "partially indexed" state on Google. This of course could cut revenues, perhaps without affecting CTR.

The ads seem to default to a site wide "theme" set of ads, typically very similar, or identical, to the ads on your home page.

hunderdown




msg:1436069
 4:59 pm on Jun 16, 2005 (gmt 0)

Roadkill, I suspect there may be a number of factors at play here. One could be a smart-pricing adjustment--I would assume that visitors to entertainment sites like yours are not visitors in a buying mood, so advertisers may be getting below-average conversion. Smart pricing in effect gives advertisers a "discount" on clicks at sites where the conversions are lower. The discount is adjusted regularly, some people say weekly.

Advertisers in your area may just be bidding lower, having found that they don't need to win #1 position to do well.

And there could be a seasonal factor. In much of the US recently, summer suddenly arrived. And college students are no longer in college. Even if you are getting the same number of visitors, their behavior could be different online.

As for the discrepancy in impressions, I have seen people say that Google removes visits by searchbots and the like from the impressions count in the reports. I don't bother to compare my page stats with Google's stats, so this isn't any area I know much about. Someone else may be able to chime in.

Put up good content, try new things, find what works. I don't try to figure out every nuance of how AdSense works anymore, because it's too complext and chaotic a system. I just try to figure out what it works.

It IS possible to recover from a decline in earnings. I have a smaller site than you do, very part-time. Joined Adsense in Oct. of 2003. By the spring of 2004 I had hit $300 a month and was very pleased. Google then introduced the smart pricing system and my earnings drifted slowly down to a low of $136 in Sept. I made adjustments--ad location, primarily, but also added AdLinks to my home page--and was back up to $300 by this spring. May earnings were over $400, my best ever, and if June stays on track I'll be over $500 for the month.

So don't despair.

Roadkill




msg:1436070
 8:43 pm on Jun 16, 2005 (gmt 0)

I sent google an email today and expressed my concerns, but basically the letter was asking for their assistance and guidence. They responded within 2 hours. They said they would have somebody look at the site to give me recommendations and that they were forwarding it to their optimization team, plus they offered personal optimization. WOW!

I didnt expect that. ROCK ON GOOGLE!

Dont know it it will fix the problem or not, but its deffinetly steps in the right direction.

I will keep you posted, but keep suggestions on this thread coming. I think there will be others needing this info.

diverman




msg:1436071
 8:47 pm on Jun 16, 2005 (gmt 0)

Do I need to be having problems to get that service? I wouldn't mind having their optimization team take a look and offer suggestions. Jeez.

-Alex

shoreline




msg:1436072
 8:57 pm on Jun 16, 2005 (gmt 0)

Roadkill,

Please keep us informed on the suggestions (or quality of) from the Adsense Team! I am curious if they are standard suggestions found on this and other forums or gold you had not thought of before.

Thanks!

diverman




msg:1436073
 9:09 pm on Jun 16, 2005 (gmt 0)

here here. :) Post on this thread, if you would, even if just a link to a new thread with the info, so notifications will keep us informed. I'm very interested in knowing what kind of feedback the Google team gives.

Roadkill




msg:1436074
 7:19 pm on Jun 22, 2005 (gmt 0)

Ok, I've heard back from google and it was basically a form letter pointing me to their tips page. Oh well. I guess the personal optimization is for others.

Revenue is still half of what it was before the 10th of june. I will continue to try and find out why, but in the meantime I will have to explore other avenues. My only hope is that one day it will come back as mysteriously as it left.

Mentat




msg:1436075
 5:54 am on Jun 23, 2005 (gmt 0)

Since 15 of june my money is dropping rapidly :(
I dont know what to do...

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