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What CTR is considered OK? mmr82 msg:1430557 9:32 pm on Jun 6, 2005 (gmt 0) Well, I mean what CTR is ok, what is considered too low and a major change should take place, what CTR is ok and little changes might increase it?
It would be fun to know and translate those CTR to
signals on how should I work on my websites.
Nathan msg:1430558 10:01 pm on Jun 6, 2005 (gmt 0)
Well, it depends on your site, niche, visitors, and many other factors. For example, if your ads are on a forum they will be really low.
I'm not happy if mine goes below 13%... but to a lot of people that's really high. It depends on your web site.
mmr82 msg:1430559 10:56 pm on Jun 6, 2005 (gmt 0)
So, is that the CTR per page or per individual ad unit? incrediBILL msg:1430560 11:44 pm on Jun 6, 2005 (gmt 0)
My CTR averages around 2%-3% but my site is a directory and everything is designed to get clicks by the nature of the beast so if 2% of the clicks land on the ads out of 45,000+ page views/day I'm a happy camper. Chicago msg:1430561 11:46 pm on Jun 6, 2005 (gmt 0)
GreenTea msg:1430562 3:51 am on Jun 7, 2005 (gmt 0)
I've just recently begun tracking my ads separately and was shocked to see how low the CTR on the skyscraper was:
skycraper (text on left): .6% (throughout entire site)
adlinks (above skyscraper): 4.9% (througout entire site) 250x250 text box on home page only: 6.6%
Is anybody else having this kind of dismal CTR with a skyscraper?