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How do you first get traffic to an arts/crafts site?
In order to generate decent adsense revenue

 11:32 pm on Jun 1, 2005 (gmt 0)

I'm going to do website about arts and crafts and how to make certain things. I'm very artsy and love to work with my hands so this is perfect. Anyway, I'm a little unsure how to go about getting traffic started up on my site.

With an arts an crafts type site, it's easy to come up with original content (due to putting up design examples) but how many pages does that really add up to? 20, maybe 30? After I've been around for years my site might have a 100 or so pages and maybe that's it right there. Maybe I just have to wait a few years to get some decent traffic. But it seems like I'm missing something and I'd be very appreciative if someone could fill me in. :)

For those who are successful with similar sites, how did you do it in the beginning?



 11:57 pm on Jun 1, 2005 (gmt 0)

Unless you have money you may have to wait a few years to get some decent traffic to your web site. To generate decent Adsense revenue doesn't necessary mean you have to have 1000s of visitors, but how often your visitors click and how high webmasters bid on the ads that will appear. I suggest that you look at tips on how to place your ads and also testing it out to see what your visitors tend to click on.


 12:00 am on Jun 2, 2005 (gmt 0)

You said that "unless you have money". Are you talking about hiring writers or buying an established site?


 1:18 am on Jun 2, 2005 (gmt 0)

He probably means using pay per click to generate visitors.

Buying established sites is another way but it requires experience and amatuers like me are not advised to investing in buying established websites if you do not know how to create one. Tried to buy established sites but it invovles many fields. Surf more around the board before investing big bucks in buying established sites.


 3:23 am on Jun 2, 2005 (gmt 0)

You said that "unless you have money". Are you talking about hiring writers or buying an established site?
I mean by advertising, whether for Pay Per Click, banners ads, pop-ups, etc.

 5:03 am on Jun 2, 2005 (gmt 0)

If you are active in related communities, simply having a signature link in your posts and getting your link up on the community's websites can be handy. Obviously this in innapropriate in some forums, but usually smaller interest forums and communities allow this sort of thing.

Also, if there is a sort of hub for user submitted project listings in your craft area, you can promote your website by submitting singular projects. "knitty dot com" is an example of what i am talking about--of course, that applies only to knitting.

You can also blog about your exploits in your craft and connect with blogging communities that are about that craft.

None of these thing will bring you massive amounts of traffic, but you can start to establish yourself as a bit of an expert or a resource and get some valuable visitors to your site.


 5:04 am on Jun 2, 2005 (gmt 0)

oh yeah...ideally you could put up some kind of backend so your visitors could submit their projects too, thereby growing your content for you...


 7:24 am on Jun 2, 2005 (gmt 0)

Hi Soma

How do you first get traffic to an arts/crafts site? In order to generate decent adsense revenue

What you're asking is less of an AdSense question and more of a general web site question - that being how to generate more traffic with a 100 page site. Your traffic largely depends on your visibility. A 100 page arts and crafts site could potentially have 1000's of top 10 SERPs. That's what it will take to generate traffic.

Personally, I think your task would be to grow the site. This looks like a good time to relate a success story from someone once in your exact position :) Two years ago our site had about 70 pages. Traffic was about 500 visitors a day. I began by reading Bretts famous post [webmasterworld.com]. From there I've crawled all over our site (like a little web bot) and started making changes. I've added pages at about the rate of 1 1/2 per day and now the site has close to 1000 pages. Our daily traffic level has increased to about 3,500 visitors.

Early on I reviewed my log files every day. From there I was able to see what people we actually doing on our site. I still watch my traffic closely, and it's easy to see the effect of any changes on the site. A recent navigation change has resulted in significant increase of page views per visitor. Those people are happy.. they'll either buy my widget or click an AdSense ad.

We've created new content, and we have purchased content. Content is still king. Add the stuff to existing pages. Add it to new pages.

We sought out specialty directories. For an arts and crafts site you no doubt have several good directories available. Also consider listing your site in topical web rings. If you join 5 rings, make a new landing page for each one. There's 5 new pages! Add new content to each page!

Study your competition. What is driving their traffic? I'm always open to revising page elements including the page title, description and keywords. Is your competition in the top 10 of the SERPs? That's where you want to be.

I'll say it again, I think your first task should be to expand your reach into the web. The best way to accomplish that is to naturally grow your site. Build a site that real people will want to visit again, and your AdSense traffic will follow. There's no one thing, but several things all working together that will generate new traffic to your site. You certainly can drive traffic with advertising, but that traffic should be for sales and not for AdSense, IMO.


 4:06 pm on Jun 2, 2005 (gmt 0)

Create a craft blog to compliment your site, with an rss feed....Sites with feeds can get listed in rss or atom specific directories.

Also consider giving away a free ebook, and use that to get listed in ebook directories.

New backlinks and fresh content help grow your site up the serps.


 3:35 am on Jun 3, 2005 (gmt 0)

One thing I can add to this, is that an arts/crafts site is a very good niche for Adsense. IMHO, the main target audience would tend to be more non-tech savvy middle-aged/older folks.

FOr eg., my mother is a potter. The only reason she has the internet at all, is to browse pottery and arts/crafts sites. Apart from that, she really knows very little about the net.

That is a key element, as she is far more likely to click here, and click there, than say, visitors I have to my site -- which is a geek-oriented tech site. In that case, by contrast, my vistors are far more likely not to click on ads on a whim. (they would also be more likely to have adblocking software as well..)

Plus, from what I can tell, there are loads of good paying keywords in your niche.


 4:10 am on Jun 3, 2005 (gmt 0)

For those who are successful with similar sites, how did you do it in the beginning?

In the beginning, I just wanted to share some ideas. A community of artists and crafters built itself from there.


 12:40 pm on Jun 4, 2005 (gmt 0)

We have decent traffic to some of our arts/crafts articles. I think you need to work on SEO more. It does get searched. Also content, content, and more content. Have you submitted any of your craft articles to any articles directories? That's a good way to get links to your site and also maybe some traffic if your articles are any good.


 1:03 pm on Jun 4, 2005 (gmt 0)

Hi Soma:
I see lots of good ideas above and want to add one. Study your access_log files.
Browse the web for web analyzer programs to help you with this. Some fairly good ones are free.

The one I use lists the most common keywords people typed in when they found your site.
Study those closely, including the lesser used ones at the end of the list.
I found a few real nuggets there, words / phrases that were on my pages almost my accident!
With some thought, I made the same words flow in naturally with the text on other pages.

Don't overdo it. Moderation is the most important keyword when it comes to keywords - Larry

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