| 3:29 pm on Jul 4, 2003 (gmt 0)|
On another site 3000 impressions = $69
| 3:35 pm on Jul 4, 2003 (gmt 0)|
damn I'm doing $0.11/click atm, 3000 imps are barely $6 for me. Mind sharing those profitable topics with us?
| 4:15 pm on Jul 4, 2003 (gmt 0)|
7000 impressions $97 for me.
| 4:57 pm on Jul 4, 2003 (gmt 0)|
Not even 24hrs since putting adsense on my site and
100 Impressions = $3.71
Its a small (50 page) niche site in the uk
| 5:11 pm on Jul 4, 2003 (gmt 0)|
smatsmax, you will have to wait for a few thousand impressions and a few hundred clickthroughs before coming up with reliable data. The fee per click ranges enormously from tiny to quite large, and you may have just got a few lucky clicks! Then again im pretty sure some are reporting similar rates as you are reporting now over a few weeks so maybe you are in a good keyword area.
| 5:24 pm on Jul 4, 2003 (gmt 0)|
I wish somebody would devulge those. I run a directory covering about 2000+ keyword areas and do an average CPC of just $0.11 meaning that the fraction hitting the good keywords is too small. I wish somebody could point me in a direction so I can start optimising those pages first and lead more traffic in that direction.
| 6:40 pm on Jul 4, 2003 (gmt 0)|
Do you actually get something for impressions with AdSense or just get paid on the click-throughs?
|Denis at eVR|
| 6:58 pm on Jul 4, 2003 (gmt 0)|
Post edited - statistics removed re Chiyo's warning!
[edited by: Denis_at_eVR at 7:01 pm (utc) on July 4, 2003]
| 6:59 pm on Jul 4, 2003 (gmt 0)|
kilroy. maybe adsense does not work as well with directories as info sites?
Info sites generally do not have too many competing links, while in directories links are everthing! (or almost), and many directoires are to commercial sites anyway.
With our info sites for example, we have fairly long articles , and apart from navigation the only real links are Adsense. So part of it may be how many competing links you have to Adsense.
I would also guess that Adsense needs to be above the fold to return good CTR. We are just doing a test on that, but given past tests with other things i think i know the answer even before we start.
Also i really think people should be reminded that the Adsense TOS states specifically that you may not discuss your statistics, (especially vital ones!)
| 7:16 pm on Jul 4, 2003 (gmt 0)|
2044 impressions. $89.69. Righteous
| 7:35 pm on Jul 4, 2003 (gmt 0)|
Wow - those are some huge CPM numbers! I've shown many more of these ads than most of you, but my effective CPM is only about 1% (yes ONE percent) of what you all are reporting.
I had the ads in the top right corner of my page, and I just recently moved them slightly lower on the page (still above the fold) and centered. That has helped a great deal with my CTR, but it's still rather pathetic.
| 9:37 pm on Jul 4, 2003 (gmt 0)|
4,500 impression = 1 click for .06 cents. And the ads are already content related. Hmmmmm...
| 4:07 pm on Jul 5, 2003 (gmt 0)|
Must be doing something wrong.
My CTR is areound 2% ( a bit up and down but pretty steady) and CPM around $2, low but increasing (whats's CPM 1%?) and this is for a pretty low 0.11CPC
PS: I'm boycotting the no-reporting TOS
| 4:11 pm on Jul 5, 2003 (gmt 0)|
<< (whats's CPM 1%?) >>
What I meant is that the effective CPM I'm seeing is only about 1/100th as large as what others are posting on here. Some people are showing effective CPM rates of $30-$40 - mine is around 1% of that number. :)
| 4:20 pm on Jul 5, 2003 (gmt 0)|
so around $0.30-$0.40? Ok I see, taht's about 25% of mine. The CPMs you mentioned must be for expensive niches. I have perhaps 1-2 >$1 clicks per day and the rest low enough to make the average around $0.11 I want to slowly weed out the good pages and improve and expand on them, it'S a slow and deliberate process, like any business.
| 4:36 pm on Jul 5, 2003 (gmt 0)|
I think part of my problem is the high pageviews/visitor ratio I have. My visitors tend to spend a lot of time on the site, so over time they see a TON of these ads. Even if they click a few, my CTR stays pretty low.
I have no idea what my extreme clicks are like, but my average CPC is similar to yours - I get too many clicks to be able to tell what any particular click did. Better stats in the future from G, maybe...?
| 4:48 pm on Jul 5, 2003 (gmt 0)|
well that kind of site you'd expect a lower CTR. Perhaps try to place ads on the entrance pages only?
| 7:18 pm on Jul 5, 2003 (gmt 0)|
True - I do expect the lower CTR - I'd still like to raise it a bit, though. :)
I tried the ads on just the entrance page, and my CTR didn't drop much when I put it on the rest of the site. Of course, my impressions (and income) increased, so it was worth the slight hit on the CTR.
| 9:37 pm on Jul 5, 2003 (gmt 0)|
I am almost sure if Google AdSense code had an option of opening ads in a new window, the CTR ratio would go high.
| 9:46 pm on Jul 5, 2003 (gmt 0)|
|I am almost sure if Google AdSense code had an option of opening ads in a new window, the CTR ratio would go high. |
| 11:16 pm on Jul 5, 2003 (gmt 0)|
I believe because he has visitors that spend a lot of time on his site, and might click more then one ad.
Re the directory bit. It's a directory of offline items, so while the category pages are link heavy, the target pages aren't.
furthermore, that should have an effect on CTR, which at around 2% isn't bad. My problem is the low CPC.
| 12:05 am on Jul 6, 2003 (gmt 0)|
If you are asking why then you are not ready to know it yet...
lol.. I had to say it.. I think I heard it in some movie or something.. :)
And yes my reason is same as what killroy said. On a site where end users are spending more then 15 minutes on average.. I would expect to see good increase on the CTR if "_blank" option is available.
| 1:34 am on Jul 6, 2003 (gmt 0)|
I just applied to AdSense yesterday, so I'm waiting to be approved.
I had assumed that the Ads would open in a new window, or at least provide the option.
While I wouldn't mind it if competitive ads appeared (if the ads opened in other windows) I doubt that I will add it now because I don't want to lose people off of my site.
Anyone else feel the same way?
| 1:57 am on Jul 6, 2003 (gmt 0)|
Unfortunately, I'm not able to find the topic at present (ack... what a horrible search function for such a wonderful community such as this!), but this topic was extensive discussed and debated a few weeks ago.
Doing my best to sum it up from memory:
- Many felt that advertisers would be very upset to see their ads pop up in a new window. The prevailing view on this was that if advertisers are paying for the traffic, they should get your visitor directly, plain and simple.
- Pop ups are against Google's ethos. Many surfers are confused by popups, since the back button no longer functions.
- Some felt that a compromise might work... giving advertisers the OPTION to allow publishers to pop up their ads in another window.
- Some publishers noted that ads popping up in new windows is really a standard of the Internet today, with surfers actually used to (and expecting) having new windows open when they click on an advertisement.
I'd personally much rather have ads open up in a new window, but I'm not holding my breath waiting for Google to make this change.
| 2:45 am on Jul 6, 2003 (gmt 0)|
Thanks guy. I'll look for the prior thread on this topic because I'm curious as to what all the opinions were.
I think it sucks though because I was looking forward to trying this based on all the comments.
But I don't think it is worth losing my customer to ads that I don't control directly.
| 8:56 am on Jul 8, 2003 (gmt 0)|
The first day was awesome. I'm looking forward to day two today to see if the trend continues. I found the ads that it displayed led to some interesting and useful websites.
If you have 30 or so websites, do you have to reapply for an account on each one or can you use the same google code?
| 9:10 am on Jul 8, 2003 (gmt 0)|
As we continue to add the code to pages, we are finding CPC reducing, but not as much as feared. However the click through rate (CTR) is reducing substantially, which we put down to the loyal readers who may see the same ad several times when they go to diff pages, or when they return to the same page the next day.
The CPC reduction could also be due to running Adwords out through the more professional and business related sections where people may be less inclined to click. Our first trial was in our travel section, and there we got susbtantially higher CPC and CTR. We are assuming that travel type adwords are much more competitive relating in higher CPC. Im sure there are other categories like this which the overture tool users and adwords users across broad categories will already be aware of!
One nice side benefit, echoing the previous poster is that some Adsense panels are returning very useful looking sites, enhancing the reader experience for our niche readership, and they are far broader and relevant than say using a few affiliate providers. We are hoping this is seen as a service, as well as advertising. Niche magazines with high credibility are sometimes bought for the highly specialised ads they contain, even some mags in the print media are funded totally by such advertising, dropping the cover price altogether. It will be interesting to see whether either of these two models roll out over web publishing as well in future.
| 3:56 pm on Jul 8, 2003 (gmt 0)|
|Our first trial was in our travel section, and there we got susbtantially higher CPC and CTR. We are assuming that travel type adwords are much more competitive relating in higher CPC. |
Travel sites may also have more "reader churn" than the typical site does, so the same readers aren't always being exposed to the same ads.
Also, "travel planning" is often a synonym for "shopping," as in shopping for hotels, car rentals, rail passes, travel insurance, and other services.
|Niche magazines with high credibility are sometimes bought for the highly specialised ads they contain, even some mags in the print media are funded totally by such advertising, dropping the cover price altogether. It will be interesting to see whether either of these two models roll out over web publishing as well in future. |
I don't see why not--and I think the availability of highly targeted advertising is much better news for niche sites than it is for large "portals" and other general-interest sites. If you were planning a trip to Guatemala, would you look for hotel listings at a travel site about Central America or on CNN's travel page? And who's more likely to actually buy a digital camera when clicking on an ad for the Canon PowerShot G5 or the Nikon Coopix 5400: a reader of MSNBC or a reader of Imaging-Resource, DPReview, or Photo.net?
IMHO, the portals and other big sites are good for branding (and possibly for sales of mass-market goods and services), but niche sites offer far more potential for advertisers *and* publishers when it comes to selling niche products and services.
| 5:35 pm on Jul 9, 2003 (gmt 0)|
How did I do in my first month? How about my first day? I woke up this morning, checked my adsense account and my mouth dropped open! Now, I must be honest, I'm not in the most lucrative category, but certainly not the worst category in terms of what individuals would be willing to pay on their Adwords. I won't divulge specifics, but let's just say that my CTR is hovering around 10% today and that I'm making a little over 10 cents for every unique visitor...Now, if I get several hundred uniques per day...well, you do the math ;) This it outdoing every affiliate program that I am a part of...combined! It'll be interesting to see how long this lasts (especially as people get used to seeing these ads on sites, or mine for that matter)...
| 7:43 am on Jul 10, 2003 (gmt 0)|
If were getting the kind of CPMs some of you are, I'd be contemplating retirement!
But if AdSense continues as it has been, I should get about enough to cover my hosting costs and my book-buying - which means my book reviewing will still a hobby, but no longer such an expensive one.
| 8:26 am on Jul 10, 2003 (gmt 0)|
he he danny! if only...
yep we all want to know davewray's niche and secret..
Nothing personal at all Dave but a silly comment on sites in general - if the content is really bad maybe people are clicking on the external links (ANY external link; just getmeouttahere!) just to get away as fast as possible.
I always assumed RCjordan's higly successful ugly sites worked that way.. ;)
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