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Tweaking Pages for AdSense Performance
MidwestWebGuy




msg:1373341
 3:49 pm on May 25, 2005 (gmt 0)

Hi, I'm sorry if this has been posted but I couldnt find exactly what I needed. Can anyone point me somewhere to learn how to tweak for AdSense ads. Specifically, I have a site geared towards a particular city. So my big keywords combo is "<cityname> <subject>". AdSense is sending me almost exclusively ads for the <subject> but I'd prefer mostly ads for <cityname>. Any help would be greatly appreciated.

 

spaceylacie




msg:1373342
 4:07 pm on May 25, 2005 (gmt 0)

When you log into your Adsense account, do you see a message like this:
Improve your site's performance with our new optimization page containing tips.

If you do, click on that link.

peewhy




msg:1373343
 4:11 pm on May 25, 2005 (gmt 0)

I'd create a new page and optimise it for the city name. Avoid activities, think about history and how the city name came about.

Its worth a try and won't harm your other page ...don't forget to link it!

spaceylacie




msg:1373344
 4:28 pm on May 25, 2005 (gmt 0)

Listen up, webguy, that's a great idea!

MidwestWebGuy




msg:1373345
 4:28 pm on May 25, 2005 (gmt 0)

Thanks for the replies. I've read the Google optimization stuff.

My content is provided by registered users. (it's not a forum) but I have added the city keyword to every place where it makes sense to have it there.

Thanks again.

MidwestWebGuy




msg:1373346
 4:30 pm on May 25, 2005 (gmt 0)

Without getting into specifics, my site isn't so much about the city, just there FOR the people of this city. That's why I think links to other sites aimed at the city would be helpful to my users.

spaceylacie




msg:1373347
 4:38 pm on May 25, 2005 (gmt 0)

If it's for the people living in that city, I think they'd be very interested in it's history. Do some research, put up some info about how the city was named.

Believe me, he's right, that'll get you targeted for your city name, even other links within the same domain name will be affected, heck, any outgoing links from that page would be affected.

spaceylacie




msg:1373348
 4:42 pm on May 25, 2005 (gmt 0)

P.S. Include city, state, AMAP, so your city name doesn't get mixed up with another one on this planet.

Jenstar




msg:1373349
 5:41 pm on May 25, 2005 (gmt 0)

It could also be that <subject> ads pay better than <city> ads, which is why you see them. Or perhaps many of the city advertisers have opted out of content, so they aren't available to show.

OCSupertones




msg:1373350
 12:29 am on May 26, 2005 (gmt 0)

If you optimize for "City" and "state" is showing ads, that means that "state" pays more...go too google and do some searches including city and state and see what advertisers are there.

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