homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

This 81 message thread spans 3 pages: < < 81 ( 1 [2] 3 > >     
Is Google Update "Bourbon" affecting your publishing site?
Dramatic loss of traffic this weekend?
Undead Hunter

 8:48 pm on May 22, 2005 (gmt 0)

Hi Folks:

Over on the Google News thread [webmasterworld.com], there's talk that many legitimate publishers are taking a major hit this weekend.

Just wondering how many AdSense publishers are affected?

We've lost more than 3/4 of our traffic. PR 5, 7 year old domain with more than 750 articles. More 285 links in, on the DMOZ for years. Just broke the Alexa Top 100,000 last month, too.

Even a search for our unique domain name doesn't bring us up until Page Two results, where we used to be # 1.

Needless to say, we're losing 80% of our revenue overnight, the way things look yesterday and today.

It seems more than strange that legitimate sites like ours and many others are going down, while scraper sites and others are in place.

Obviously, if this is wide spread, Google will see a hit in their AdSense revenue...



 1:29 pm on May 23, 2005 (gmt 0)

loweest income earned yest since the last 2 months. Today seems a bit fine for me. *knocks on wood heavily


 1:34 pm on May 23, 2005 (gmt 0)

Lost more google traffic - however, Adsense has only been down a bit. We lost most of our traffic after Feb. 2nd. I have spent alot time tweaking what we've got to raise CTR and earnings. Therefore, we have been able to keep earnings steady by fooling with color, placement, adding adlinks, etc...

Undead Hunter

 3:01 pm on May 23, 2005 (gmt 0)

This is just so bizarre.

In 8 years on the internet, I've never seen anything like this. Certainly not with an established domain like ours.

I don't know so much about the other updates (we always seem to hold steady, never moving up or down much), but it seems to me that a lot of legitimate, long term content sites (like ours) are getting hit quite badly this time around.

I wish I understood Google's logic here. It's not like our work wasn't relevant - the best AdSense CTR we could get was under 10%, so clearly 9 of 10 people felt it was content relevant enough to their needs to stay.

I thought maybe it had to do with the fact that we often run previously published articles, but many people with completely unique content are hit, too.

Well. Ironically, we're about a week away from starting a new series of sites, to diversify. Looks like we're a little slow on the uptake.

Funny. Last year, we were at a similar traffic level. It's like we lost a year's worth of work. Although unlike last year, at least we know what's *possible* to achieve.


 3:08 pm on May 23, 2005 (gmt 0)

Just to update ...

Yesterday was a record day for us. The CTR stayed the same, but the pay per click was amazing.

Today is trending to be another record day.

I am in a mini panic as I can't believe the amount has jumped as much percentage wise. There has to be something wrong. lol


 3:17 pm on May 23, 2005 (gmt 0)

I've noticed after the Bourbon update that the bot needs to revisit some pages in order to get the ads right. It seems to take two loads of the pages to get it right. This lowered revenue more than usual after the update, because the initial visitors to pages are not getting the best ads.


 4:42 pm on May 23, 2005 (gmt 0)

Dark liquor makes me crazy, can't drink the stuff.

That being said, my site was hit hugely by the Bourbon update. I lost most of my Google traffic mid-December. Since then, they had only been accounting for about 4% of my visitors. I survived on regular visitors, Yahoo and other various places.

Since the first day people mentioned an update, I checked my 3 most sought after keywords/2 word phrase. Site is #1 for all 3. Still are, in google, aol, and netscape. I think and hope the update is complete and permanent(at least til the next big update). I don't see any scraper sites on top of the results with my site, just major chain stores/organizations, etc.

Traffic from Google is WAY UP. Adsense income is WAY UP.


 5:39 pm on May 23, 2005 (gmt 0)

Acutally, I am seeing some new traffic from G to some new content pages I've added recently. It's not resulting in any additional revenue though (yet).

My biggest beef is the AdSense payout. 10 days ago I had ONE page that was netting me 3 figures daily. The pay per click slowly dropped until all profitablility vanished. I'm now getting the LOWEST ppc from AdSense that I've ever gotten - on all pages. So, I've once again moved AdSense ads from prominent real estate on my website until and unless things change back.


 5:45 pm on May 23, 2005 (gmt 0)

Oh my, I just checked something. Before the Bourbon update, I was #14 in Google for my main keyword and #1 in Yahoo.

Now I'm #14 in Yahoo and #1 in Google?!?!?

The amount I'm getting per click has gone up. Google's paying more for clicks from sites that arrive using Google instead of Yahoo? Maybe they think their results are more accurate.

What's with the "coincidental" swap in rankings?


 5:47 pm on May 23, 2005 (gmt 0)

"from sites that arrive"
meant, "from visitors that arrive"

Still haven't figured out how to edit on this board, or copy/paste people's comments so they show up in a box.


 6:32 pm on May 23, 2005 (gmt 0)

my site came back with bourbon. Revenues are at 80% of pre allegra in February this year and much higher as those between February, 2nd and last Friday.

Also eCPM seems to be slightly higher than normal. On another, smaller site I cannot see changes.

I like bourbon


 6:39 pm on May 23, 2005 (gmt 0)

I'm liking Bourbon very much too, hope I don't end up back in the luny bin.


 6:43 pm on May 23, 2005 (gmt 0)

Bourbon was a funny update.

Like many others here I do the internet publising thing for fun rather than money, although the adsense income is nice. I've always gone for informative unique content stuff - if the information wasn't there on the internet I'd put it up there. I don't compete in the widget market - all you guys seem to be going for that so I'd have no chance.

People moaned about other updates - Florida, Allegra etc. I've benefited from all of these updates. For the last year my adsense has risen in a steady and predictable way.

It's been weird since late April. Down for a couple of weeks, then up for a couple of weeks, then from the weekend rock bottom. Across 7 unrelated (and unlinked)sites. Although traffic hasn't dropped.....

C'est la vie. I have some plans for some unimagineably cool content this week. I just wish Yahoo would get their act together so we could SSI their ads in when Google go bad.

PS - Spacey: You are hellacool. I really enjoy your posts. There is an "owner edit" button to the left of the post under the user profile information. As for quoting - that's for the clever folk here. Now how do you do a smilie?


 7:00 pm on May 23, 2005 (gmt 0)

Bourbon was a funny update.

I think I figured that part out, thanks to a member in another thread. Still don't see edit button.... or the smilies....


 7:03 pm on May 23, 2005 (gmt 0)

Since the "bourbon" update, my overall traffic and Adsense earnings are down.

Like others, previous google "updates" haven't effected my long established sites much, but this one seems to have definitely taken a negative effect.

Luckily, I still have advertisers that are happy to advertise directly on my site because of my targed niche.

Undead Hunter

 7:04 pm on May 23, 2005 (gmt 0)

Bourbon used to be my favourite drink, until this update.

We're down dramatically in traffic - hell, we can't be found, even for our *branded sitename* with an 8 year history, we're Page Two at best, where we used to be usually # 1 position.

I would give my left arm to know why some content sites are way up in traffic today, and/or are unhit, and why sites like ours and Europeforvisitors.com, are so far down.

As for revenue being up - if a lot of content sites like ours got knocked out, AdSense pay-outs should be up for other sites in the network, shouldn't they?

I guess my question is what we're doing "wrong" to Google's eye in our content publishing. It definitely feels like we've been penalized for some reason. We're building new sites anyway; it would be nice to know what they've got a hate on for right now.


 7:09 pm on May 23, 2005 (gmt 0)

Maybe with the new CPM ads coming up, they are penalizing for low eCPMs? I've gotten mine up a lot lately, and it seems that I'm being rewarded for it.


 8:09 pm on May 23, 2005 (gmt 0)

After looking through some numbers, this is my tentative conclusion...

Similiar algos are used to determine a site's serp position/determine the dollar amount your impressions are worth.


 8:27 pm on May 23, 2005 (gmt 0)

I think with Google (or Y or MSN, etc.) do an update they try to knock the latest SEO techniques to keep everyone guessing.

I'm still at a loss as to why I'm getting more traffic from G but my AdSense EPC is in the toilet. The worst it has EVER been today.


 8:34 pm on May 23, 2005 (gmt 0)

I'm still at a loss as to why I'm getting more traffic from G but my AdSense EPC is in the toilet. The worst it has EVER been today.

It is baffling, because I'm seeing the opposite.

Undead Hunter

 8:40 pm on May 23, 2005 (gmt 0)


In the channel hardest hit by the 4/5 traffic loss, the revenue has fallen accordingly, to about 1/4 of normal. Actually the eCPM in that channel hasn't changed at all.

However eCPM is up in our other, small sites and old content areas.

The end result is that overall revenue loss will be about 60%? Stinking awful, and it will put us at a monthly deficit, but it's not insurmountable. In fact, given the traffic loss I expected it to be worse.

Of course, the week isn't done yet... not even the day. :-)


 8:46 pm on May 23, 2005 (gmt 0)

I wonder how many publishers are still willing to relocate to a tax heaven country.


 8:50 pm on May 23, 2005 (gmt 0)

It doesn't seem to appear that the "Bourbon" update has changed anything for my sites when looking at the big picture. I'm still finding most of my pages near the top, if not at the very top for their terms, and some of the less popular pages as far out as the 210th result. What might be affecting things is that it might have brought other sites further up the ladder and more into the eyes of searchers which would have some effect on what sites they may visit.

Currently seeing 2.43:1 visits from G as opposed to Y. Other SE's are much further down the list and hardly worth worrying over.

Adsense is holding steady, although at a much lower rate than the previous six months. I think the time has come to put more of my efforts into my "lesser" sites to try to bring them up to the level of my main site. Different subjects and the few clicks I've seen from them over the course of time leads me to believe they may have a gold mine or two hidden inside them.


 9:06 pm on May 23, 2005 (gmt 0)

What happened back in mid-december? Anyone remember what that penalization was for? If it's been reversed, then yeah, more sites, like mine, would rise to the top, reversals from other updates could cause more and more sites to rise.

So, of course, this would make other sites drop...


 9:09 pm on May 23, 2005 (gmt 0)

P.S. It seems like the sites that are doing better are ones that were hit by previous updates? Maybe Google realizes they were losing money by not giving better serps? Algos sort of evened out between deciding serps and the bottom line.


 10:59 pm on May 23, 2005 (gmt 0)

It is hard for me to gauge this: in the past three days my traffic has gone up 175% and A/S revenues doubled. But... then I also removed a lot of adsense code from poorly performing pages as well three days ago. (I have a three year old domain with PR5 and 500 pages.)


 12:52 am on May 24, 2005 (gmt 0)

I did the same thing, removed Adsense from poor pages just before the bourbon update. Just in time, maybe.


 4:57 am on May 24, 2005 (gmt 0)

Today was another record setting day. That's two in a row. Good update for us.

Of course, I'm expecting the other shoe to drop in the next few days.


 5:30 am on May 24, 2005 (gmt 0)

I've survived every other update just fine until this one. :(


 1:57 pm on May 24, 2005 (gmt 0)

I seem to be back to normal today. Monday was my worst day for 6 months despite overall traffic being apparently unaffected by the update.



 5:28 pm on May 24, 2005 (gmt 0)

I've had about all I can take of this BS. Adsense will be off my site by the end of the month.

They may fix this at some point but where's the guarantee that they won't just dump everything again and kick your A$$ at any time, for any reason.

Google Sucks! Screw them.


 6:13 pm on May 24, 2005 (gmt 0)

I've survived every other update just fine until this one. :(

I've survived every update so far, including this one, with some eccentric changes in SERPs but no significant overall change in traffic. I feel for any "white hat" website operator who gets taken down by "friendly fire" in the fight against SPAM. There, but for the grace of Googlebot....

This 81 message thread spans 3 pages: < < 81 ( 1 [2] 3 > >
Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved