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Google AdSense Forum

This 48 message thread spans 2 pages: 48 ( [1] 2 > >     
Anyone still profiting off adsense this month? Vote for yes or no
Adsense earnings plumeting, cost per click dropping like crazy

 3:25 am on Apr 29, 2005 (gmt 0)

I'm curious to see to what extent the new adsense rule has affected us.


I've been with Adsense since 2003 and it's always been good. But now I loose money everyday. I know some sites are still making money and I know my sites need improvement for sure.

But I'm getting really tired of tweaking and bending over backwards to just see my earnings drop constantly...regardless of what I do...

Anyone has info on how to keep making money off adsense regardless of their new criterias that let advertisers choose you?

Do advertisers base their choice on:

- Looks, appearance of site?
- Link popularity, traffic?
- Seniority?
- Content?
- Stats?
- How optimized is the page for adsense?
- Does the whole site have to be based around the theme? ( not just isolated html documents within the site )

[edited by: Oimachi2 at 3:34 am (utc) on April 29, 2005]

[edited by: Jenstar at 4:00 am (utc) on April 29, 2005]
[edit reason] Cannot solicit members or URLs [/edit]



 3:31 am on Apr 29, 2005 (gmt 0)

Actually my earnings jumped substantially starting on Friday. I'm not real sure why. I'm still getting the same clickthru rate and cents per click, but my traffic has jumped. I haven't really been able to tell why from my logs, but I haven't spent that much time analyzing them.

One thing you need to realize though, is that rather than working on your existing pages to optimize clickthru, you need to be both drawing fresh traffic to your site, and more importantly, retaining existing visitors. You need to give people a reason to bookmark your page and come back soon.

One way to do that is to post fresh, new interesting and useful content often enough so that by the time someone returns, they're likely to find something new. I realize that takes a lot of work. I'm not yet able to write new articles for my site as fast as I think I need to, because I have other work to do, but writing new articles is a high priority for me.

It's important to understand that it's a lot cheaper and easier to get an established visitor to keep visiting, than to attract a brand new visitor. If you devote all your energies to optimizing the clickthrough on your ads, though, you're going to have the opposite effect.


 3:39 am on Apr 29, 2005 (gmt 0)

Anyone still profiting off adsense

Do You mean profiting (as in income - expense = net income) or you are earning less then you used to?

My net income has dropping considerably (mostly, but not all due to a dropped site)

the new adsense rule

Maybe I need to read some more, do you mean adwords changes? So far I see no difference in the adsence advertising on my sites.


 3:48 am on Apr 29, 2005 (gmt 0)

Return visitors do not make you any money. The only thing that will generate consistant earnings is a consistant flow of new "drive by" traffic. That is the kind of traffic that tend to click the most. Mainly because they have no interest in the article that google deems top quality content but are interested in the related ads. That is what gets you high on the smart price list and gets the clicks. When you get it in your head that what google wants is content spam is when you will be succesfull. High quality useless articles on a given topic is what they want. That way they turn around and tell the advertisers "look, your not advertising on some spam site with nonsense, look at all the well written articles" and the advertisers buy this line and pay top dollar.

For example, you do a search for "meeting single women". Instead of getting results for the multitude of dating sites, they want to throw up results for content related to meeting single women. Of course they don't want to show garbage in the serps or they can't charge top dollar. They want to show "content". The content is a well thought out article of the ups and down of meeting single women. Very professional looking and authoratative. Now, the dating sites, who aren't in the top serps want to attract the visitor who landed on this useless page since he was looking for them in the first place. Well, your adsense ad just happens to be next to the article and the person ends up at the place they wanted to find all the while costing the dating site and earning you and google some cash. 3 years ago, the dating site was the top result in the serps. Now, the dating site is replaced by authoratative content sites. Useless crap that looks good and is now the intermediary to the user reaching the intended target. That's the business model.


 3:50 am on Apr 29, 2005 (gmt 0)

By profiting, are you mean that you're paying for traffic, and that the advertisements you place aren't being paid for by the adsense ads you publish?

If so, you need to find a cheaper way to get traffic.

The cost per click of any ad can vary dramatically. The CPC I got from my top earning page was cut in half between one month and the next. One reason it goes up is that advertisers have bidding wars in hopes of getting exposure. One reason it goes down is that advertisers decide the investment is not worth it, or else that they're able to get enough business without spending as much on ads.

Besides the advice I gave above, another is that you should offer content on a wide range of subjects, as widely varied as you can while still staying somehow consistent with the rest of your site. That way, each page will offer different keywords, and you will be running a wide variety of ads.

If all your ads match the same keywords, you are at the mercy of just a few advertisers. If every one of your pages has different ads, then a lower CPC for one keyword won't affect you that much because the CPC for unrelated keywords is likely to stay the same.


 4:00 am on Apr 29, 2005 (gmt 0)

momotan wrote: " Return visitors do not make you any money."

Maybe the return visitors won't be clicking the ads, but I assert they are the most valuable. Why? Because they're the folks who are likely both to link your page, and recommend it to others.

Based both on the ad revenue I've received, and the business income I've been paid from clients who found me through my website, and the effect that other people's links to my site have had on my search engine rank, I recently estimated that EACH link someone else has given me has ALREADY been worth from ONE HUNDRED to ONE THOUSAND dollars.

One drive by visitor clicking a link will earn you a dime. How much would you earn if someone is so impressed with your content that they give you a prominent link on their homepage?

You have to think in terms of the whole system. It's a lot more sustainable long-term solution to build your site in such a way that your visitors give links freely and generously, than to devote yourself to sticking yet another ad under their mouse in hopes that someone might click on it.

George Cooper

 7:04 am on Apr 29, 2005 (gmt 0)

Vote: yes

My income has been steadily increasing since I started in January... Most of the growth has occured in the last 3-4 weeks.

Adsense is a dynamic environment. Advertisers change, the 'going rate' no doubt also changes regularly, and I see these fluctuations daily/weekly in my stats. There are good days/bad days and good weeks and bad weeks. I think people should just accept it as fact and move on. If your earnings are plumetting perhaps you've just had a really good run and now things are returning to normal?


 8:27 am on Apr 29, 2005 (gmt 0)

Return visitors do not make you any money.

Depends on the topic and the audience. Take a travel-planning site like mine, where users may visit repeatedly over several months. On the initial visit, a user might be researching destinations; only after deciding where and when to go will the user be ready to consider questions such as "Where can I rent a car?" or "Who can give me the best deal on a cruise?" or "Which hotels should I book?" The same cycle might exist on a widget site where the user researches widgets during multiple visits before deciding which widget to buy, at which point he or she may be ready to compare prices from several advertisers.


 8:58 am on Apr 29, 2005 (gmt 0)

I'm having the best month ever. Traffic to site has increased. I don't think the new adsense rules have made a difference for me, yet.


 9:12 am on Apr 29, 2005 (gmt 0)

I made a change to the placement of one of the ad units in my top performing page based on the advice given in the heat map. It's too early to tell for sure, but yesterday had the best clickthru rate of the whole month. Each ad unit in that page has its own channel so I can track them separately.

I can see how one might become dismayed, as my revenue had been steadily declining for several months before jumping way up starting last friday.

I think the advice given frequently here, that one should diversify income sources, is very sound advice. It happens that I get almost all my ad revenue from just one page, and the only ads one that page are adsense. I'm very interested in finding other ways to monetize my site. I've been posting affiliate ads for amazon and powells, but they are not earning much yet.


 9:23 am on Apr 29, 2005 (gmt 0)

that one should diversify income sources, is very sound advice

Even with Adsense, it sure helps if your website(s) covers various topics, hence keywords, so downturns in prices of some may be offset by increases in bids in some


 9:28 am on Apr 29, 2005 (gmt 0)

Vote: Yes

April will provide my largest AdSense paycheck to date, despite the "smart pricing" fiasco that led me to remove AdSense from my two best sites.

It sucks when AdSense screws up, but when they get it right it's a goldmine. The key is working hard to extract maximum cash from the gold mines (sites that earn well with AdSense) and moving the "shafts" (those that don't) to better paying options like affiliate links or direct advertising sales.


 9:41 am on Apr 29, 2005 (gmt 0)

Since yesterday, Thursday 28 highest ever monthly result.


 9:46 am on Apr 29, 2005 (gmt 0)

Even with Adsense, it sure helps if your website(s) covers various topics, hence keywords, so downturns in prices of some may be offset by increases in bids in some

My website is quite diverse. I write articles on a wide range of topics, basically whatever happens to seize my interest. So I already do have a wide range of keywords, and the variation in ads I see across my site reflects this.

But it doesn't help, because the bulk of my articles are aimed at computer programmers, and I can tell very easily that computer programmers don't click ads.

Among the non-technical articles, I get a modest clickthru, but some of those don't perform well because the ads google serves are not at all relevant to the page. What they claim, that their ads enhance your pages because they're relevent to your visitors, is pure BS. From what I see, if an ad is relevant it's because google got lucky.


 9:59 am on Apr 29, 2005 (gmt 0)

10 % new pages
30 % more ad spend
25 % more visitors
15 % increase in net income

Harder each month to increase net.


 10:13 am on Apr 29, 2005 (gmt 0)

Yes, very profitable.

But my Adsense earnings growth this month will be close to 0%, maybe even negative. Last 3 weeks weren't as good as I had expected - but still close to my March earnings.


 10:34 am on Apr 29, 2005 (gmt 0)

I guess I'll not complain. We need to work better.

But it is harder to get revenue on the same level. CTR on my sites indeed lower.


 10:39 am on Apr 29, 2005 (gmt 0)

But it is harder to get revenue on the same level. CTR on my sites indeed lower.

If CTR is the only problem then probably a part of your users will have AdSense blindness. Maybe using different colors or ad sizes might help.


 10:42 am on Apr 29, 2005 (gmt 0)

Profitable, but still feeling the bite from Feb. If yahoo comes around with something nice, goog has some ass kissing to do. Now, that's the common opinion. But, here's what's really going to happen.

Publishers will flee google for yahoo and google will respond by lowering epc for remaining pubs - they need the profits for wall street. Yahoo will quickly lower epc as well and now everyone is at a new level.

The two will work in tandem sawing away at the legs of the little guy until we're all feeding ourselves with fastclick earnings. That's the way this business is shaping up and history shows similar situations.

Microsoft has potential to step up and truly shake the earth for both y and g; but their money is too nice from everything else and they'll take their time. Search PPC is still way out there for the mainstream corporate universe.

A common thought that shows some merit and will quickly end discussion is that Microsoft will probably buy yahoo within the year. If this happens, I lose all confidence in fat ppc earnings for the little guy.


 2:34 pm on Apr 29, 2005 (gmt 0)

Publishers will flee google for yahoo and google will respond by lowering epc for remaining pubs - they need the profits for wall street. Yahoo will quickly lower epc as well and now everyone is at a new level.

Yahoo and Google don't lower your EPC - the ADVERTISERS DO!

If the advertisers aren't getting good results at higher rates they aren't willing to pay as much.

If there are too many publishers in a niche then the competition for that money will lower the price as everyone gets impressions for less, not reason to pay more. Imagine for one second you had only ONE web site to cover an entire niche and 100 advertisers fighting over the ad spaces, your EPC would soar. Now imagine you have 1,000 sites or 10,000 sites cometing for the same 100 advertisers and your EPC is in the gutter as there is no reason for competition as everyone will get ads displayed for as little as $0.05.

And on and on and on.

Yes, Yahoo EPC will go down eventually as it's just the nature of the beast. However, the EPC bleed could be stopped if YPN is are selective and only lets the cream of the crop web sites join.

Back to the main topic:

BEST MONTH EVER up 20% over last month.

Now undergoing some work to raise the ceiling even higher next month.


 2:42 pm on Apr 29, 2005 (gmt 0)

April is up a little bit, but still recovering from the worst epc of my adsense life which was March.


 2:47 pm on Apr 29, 2005 (gmt 0)

The last few days, since Google's latest changes, have been very good for me - a marked increase in eCPM. I hope it continues.


 2:53 pm on Apr 29, 2005 (gmt 0)

What they claim, that their ads enhance your pages because they're relevent to your visitors, is pure BS. From what I see, if an ad is relevant it's because google got lucky.

Again, it depends on the topic and the audience. Some topics work better with contextual ads than others do, and some audiences are more interested in contextual ads than others are.

If the purpose of your site is to help users research ways to spend their money (e.g., a travel-planning site or a product-review site), AdSense is likely to be a good fit. If the purpose of your site is to provide news, community, or reference information, AdSense probably won't do as well. (The same is true with affiliate sales.)

As for diversity, that's a two-edged sword. Diversity within a broad topic can be a good thing, but if your site has no overarching theme (other than "news" or "entertainment" or "general reference" or "my personal interests"), then AdSense will have trouble supplying clickworthy theme ads on pages where highly targeted ads aren't available.


 2:56 pm on Apr 29, 2005 (gmt 0)

Yesterday's earnings were 150 times less than my best day
since the beginnin of the program and this months average earnings are 50 times less than my daily average...don't know what to do exept give up...


 3:15 pm on Apr 29, 2005 (gmt 0)

Despite April being my best month, which has been the case for the last four - been working on my site, etc. - everything, especially earnings have seen a marked decline since the 18th.

So, if you do nothing and earnings decline by themselves, it means you constantly have to keep working on your site just to maintain a level and hopefully, increase earnings.

Mouse on the treadmill, anyone?


 3:16 pm on Apr 29, 2005 (gmt 0)

if an ad is relevant it's because google got lucky

Some topics work better with contextual ads than others do

EFV, you're being too kind with your response.

Most off topic Google ads I see are the direct result of hodge-podge pages with mutliple topics like BLOGs. Others just don't do their SEO right which can also confuse the heck out of Google with multiple topics per page, improper titles, lack of H1 H2 tags, etc. {same people that complain about their SERPs all the time]

If Google can't figure out what your page is about due to fundamental webmaster error you're basically wasting your time with adsense.


 10:46 pm on Apr 29, 2005 (gmt 0)

Earnings are up for April. I loved the excel post last week that showed the income curve for a broader picture.

I don't agree with the mouse on a treadmill. You need to remember that on the other side of the adsense income is an adwords advertiser. The questions are, are they spending less, OR is the site attracting the right type ad for the content OR maybe the ads aren't converting for the advertisers and they are pulling back OR the ad is placed on the site in a "non-profit zone"...last but not least just maybe Google is keeping more.

More often than not, earnings seem to be a direct result of advertiser budget, ads targeting a site or just poor placement.

My 2 cents :)


 10:59 pm on Apr 29, 2005 (gmt 0)

From position #1 in our category to?, Our net income has dropping considerably due to being filtered or lost in Google's SERP's


 11:50 pm on Apr 29, 2005 (gmt 0)

I have seen eCPM numbers so high that I started calculating my paychecks to infinity just for fun. The potential is there. All I need is more traffic and clicks.

I can't say whether it's got anything to due with the changes in the program or not but since they were made my earnings have gone up.


 12:00 am on Apr 30, 2005 (gmt 0)

Most off topic Google ads I see are the direct result of hodge-podge pages with mutliple topics like BLOGs.

Actually I don't have that problem. My top performing article is a huge long page of wide-ranging text, and it makes me a fair bit of cash.

My worst performers are short essays that argue against one thing or another, that explain what it's a bad idea for you to buy widgets, and so Google serves ads that tell you where to buy widgets. It's not able to discern that the keyword appears in a sharply negative context.

If you sticky mail me I'll give you a URL with a specific example. I've been taking adsense off most of these pages but I'm going to leave it on that one so others can see it.

A hypothetical example would be an essay arguing the benefits of vegeterianism. Discussing the evils of meat consumption would likely prompt google to serve ads for steakhouses.

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