| 3:29 am on Apr 30, 2005 (gmt 0)|
| 3:56 am on Apr 30, 2005 (gmt 0)|
|My worst performers are short essays that argue against one thing or another, that explain what it's a bad idea for you to buy widgets, and so Google serves ads that tell you where to buy widgets. It's not able to discern that the keyword appears in a sharply negative context. |
It's unrealistic to expect human intelligence from an ad-matching algorithm. Still, to Google's credit, its ad matching has been improving steadily.
I used to see ads for ATM equipment and supplies in an article on using ATMs abroad; now I'm seeing ads for currency exchange, which are more relevant to the needs of travelers. Not too many months ago, a page about guest rooms at the German monastery where Martin Luther took his vows was displaying ads for hotels in St. Martin and elsewhere inthe Caribbean; now the ads are about German travel and Martin Luther mugs. I used to see ads for the "Suds Buddy" beer cooler and beer tappers in an article on Munich's Oktoberfest; now the ads are about Oktoberfest tours, Munich hotels, and other travel-related topics.
On the whole, I'd have to say that Google does a remarkable job of matching ads to page content on my site. That isn't true on every site, and it certainly isn't true of every page on every site. But don't give up too quickly if you're perplexed or annoyed: You may find that, over time, Google gets better at understanding of your site's overall theme (assuming that it has one) and of the context in which keywords appear on your individual pages.
| 4:15 am on Apr 30, 2005 (gmt 0)|
|It's unrealistic to expect human intelligence from an ad-matching algorithm. Still, to Google's credit, its ad matching has been improving steadily. |
I sent the link to the page I spoke about, where the ads are anti-relevant, and said I didn't expect them to fix the problem anytime soon, but explained why it was a problem, and that it needed to be fixed.
I pointed out that by serving these bogus ads, they weren't getting to serve ads that might actually perform. I'm sure they will understand that mine aren't the only pages like this, and that this is a problem that needs to be fixed.
| 4:22 am on Apr 30, 2005 (gmt 0)|
One more day this month will be over.
My stats for this month show that:
* 8 days in the top 10 highest earnings ever since joining AdSense in mid 2003.
* Record earnings for Tues, Wed, Thur & Friday.
You get the picture.
| 5:09 am on Apr 30, 2005 (gmt 0)|
But, lower revenue, maybe 20% off recent monthly highs. Would have been worse, except one high click-through site is getting double traffic lately for unknown reasons... a bonus extra few dollars per day.
The highest days are peaking just as high, but the average is lower.
| 5:15 am on Apr 30, 2005 (gmt 0)|
Have any body noticed that sometimes ads that are relevant to the index page show up on the subdomain HTML documents?
For example, my site is basically a translation website but I have a free currency converter on it ( it gets about 400 (SERPS) unique visitors per day, is located on it's own htm page, not the index file ).
But often, I visit the currency converter page and I see translation ads....non targeted and non relevant...
I would like to see some forex and investments ads on that page. Could that be on of my problems?
Does the index page dictate what ads will show or is it only the HTML document's content alone?
| 6:29 am on Apr 30, 2005 (gmt 0)|
Theme for April - steady increase in visitors and pageviews, inexplicable crash in ad impressions (even though they are actually showing as normal on the site), normal CTR, earnings a fraction of March.
| 10:14 am on Apr 30, 2005 (gmt 0)|
Each time I add a site, I get a 20% bump in traffic for a few days, then it drops back. Over 90% of my traffic is from MSN and Yahoo. Earnings creeping back to pre-February levels.
| 10:36 am on Apr 30, 2005 (gmt 0)|
I keep on adding new content pages and I am happy from my profits.
| 10:48 am on Apr 30, 2005 (gmt 0)|
Revenue increased by a little more than 10% this month, as it has been starting this year. So I can't be happier.
| 11:22 am on Apr 30, 2005 (gmt 0)|
BEST. MONTH. EVER!
It's not astronomically high compared to other months, but so far it's the best month I've had. My CTR is about the same (high end of the same), CPM is on the high end of good--I've had higher and I've had much lower.
I can't explain it. I haven't been optimizing any of the sites all that much for the last several months. I've been focusing on a new site (which isn't listed on the search engines yet--way too new). My sites are about a variety of things, some seasonal, and the "good" season is starting to kick in for some of them. That might explain some of it.
Even on my worst month (this February), earnings weren't *that* bad. Impressions and CTR have been consistent. Only CPM changes from month to month. February was bad. March was much better. April is best yet. (April is maybe 5% better than March and maybe 33% better than February.)
| 11:36 am on Apr 30, 2005 (gmt 0)|
Something obviously happened this week. I'm seeing a sharp jump in eCPM on more than one site since about Tuesday/Wednesday.
| 1:46 pm on Apr 30, 2005 (gmt 0)|
After reporting a steady increase in revenue over the past few months only a few days ago, my epc has halved in the last 3 days and earnings have halved accordingly. Seeing average $0.045 per click :/
| 3:00 pm on Apr 30, 2005 (gmt 0)|
|I made a change to the placement of one of the ad units in my top performing page based on the advice given in the heat map |
Can someone explain the term "heat map"?
| 2:11 am on May 1, 2005 (gmt 0)|
I much as I hate to have missed the "good old days" of easier AdSense money, in the end, it might be a good thing. I don't have all of the frustration towards smart pricing, etc that a lot of you veterans have.
I've had AdSense on a couple pages since last September, but really started to concentrate on it towards the end of February. I didn't reach the $100 payment threshold until the beginning of this month, which was exciting. Even better, I came really close to hitting $100 this month alone (did around $35 in March.)
| 2:15 am on May 1, 2005 (gmt 0)|
bumpaw, here's a link:
| 5:32 am on May 1, 2005 (gmt 0)|
|After reporting a steady increase in revenue over the past few months only a few days ago, my epc has halved in the last 3 days and earnings have halved accordingly. Seeing average $0.045 per click :/ |
And now it's back to normal. So I stick by my original post, Google is too unpredictable :P
| 6:32 am on May 1, 2005 (gmt 0)|
Best month ever here (started July, 2004). Revenue up about 20% from previous best, which happened to be March.
This happened despite 2 of my 8 sites getting tanked in the Google and Yahoo SERPs. There's another vote for diversification! You can survive the roller coaster ride a lot more smoothly if you have many sites in divergent industries. When your eggs are all in the same basket and you drop the basket, well, you know the rest.
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