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Google AdSense Forum

    
FastClick as a failover from AdSense?
Does Google play nice with other ad services?
StuffOfInterest




msg:1343553
 3:19 pm on Mar 28, 2005 (gmt 0)

Expecting any responses to come with the obligatory I.A.N.A.G.L...

I'm fairly new at working with AdSense, but have used other ad services in the past. I'd like to make sure that a technique I'm using now is not likely to run afoul of Google. From what I've been able to make of the TOS I should be fine, but a few external opinions are welcome.

The three ad service I use (AdSense, FastClick, and CJ) all have different TOS as to what sort of pages they can be used on. My site has logic that flags each page as to which services are valid for that page so that pages don't receive the ad services they shouldn't.

Currently, if AdSense is allowed it gets preference followed by FastClick and finally CJ. For Google, I have a default option set so that if they don't have content it send back to a URL on my site which will then present either the FastClick or CJ code based on which is valid for the page in question.

My assumption is that this is OK as long as I make a reasonable attempt to make sure FastClick isn't serving up any context sensitive ads. However, I was unnerved not too long ago in another forum by someone saying I did run a risk of getting booted by defaulting out to FastClick.

Has anyone else had some experience or insights on this they would care to share?

Thanks.

 

Sharper




msg:1343554
 4:03 pm on Mar 28, 2005 (gmt 0)

If you are simply making the alternate ad url you are specifying for Adsense a page with your fastclick ad and not running any fastclick ads that look like adsense ads, I think you should be fine.

I'm doing that on at least one site and Adsense hasn't had a problem with it, why would they? I've even got a couple of sites with fastclick ads AND adsense on the same (granted, very large) page, making sure they are visually distinct.

In any case, if you are really in doubt, the simplest solution is to just send a message to the Adsense team and ask them directly. That will bring much more reassurance than anything anyone here can tell you. :)

mlemos




msg:1343555
 7:32 pm on Mar 28, 2005 (gmt 0)

I have been giving preference to Fastclick over AdSense. The problem is that AdSense revenue has been slowing down over time, as some have said that Google is increasing their cut gradually. So, it is natural that revenue from AdSense is going to get worse.

So, what I do is to establish desired threshold for AdSense campaigns and only keep Fastclick CPM campaigns with eCPM above that threshold. In the end you maximize your revenue of AdSense+Fastclick.

incrediBILL




msg:1343556
 7:41 pm on Mar 28, 2005 (gmt 0)

The problem is that AdSense revenue has been slowing down over time, as some have said that Google is increasing their cut gradually. So, it is natural that revenue from AdSense is going to get worse

That's one theory -

I thought I had tapped out my sites potential and was about to toss in the towel on further tinkering to improve things. Then had a flash on what to do to help some SERPs a couple of weeks ago and managed to boost traffic from 300,000/month to 350,000/month (and climbing, might hit 400,000).

During this same time after reading a BUNCH about AdSense optimizations, tinkered with my AdSense starting with the number of ads per page, positioning, colors, blending, etc. and now my CTR is up and my CPM is almost doubled.

Could be you just need to rework it a bit.

StuffOfInterest




msg:1343557
 7:55 pm on Mar 28, 2005 (gmt 0)

So, what I do is to establish desired threshold for AdSense campaigns and only keep Fastclick CPM campaigns with eCPM above that threshold. In the end you maximize your revenue of AdSense+Fastclick.

At this point I have the AdSense ads only on pages that are high-content with the hope that the ads will become very relevant after the Google spider visits a few times. Everything else gives preference to FastClick where allowed.

In time once traffic picks up (if it does) I'll have better statistics on CPM to tune the targeting better. Right now the traffic is just a trickle (only starting to show up in the search engines), so there isn't enough to go on.

My biggeset concern was getting kicked out of AdSense before having a chance to get my first check. :)

mlemos




msg:1343558
 8:33 pm on Mar 28, 2005 (gmt 0)

The problem is that AdSense revenue has been slowing down over time, as some have said that Google is increasing their cut gradually. So, it is natural that revenue from AdSense is going to get worse

That's one theory -

Regardless of which theory is the right one, the matter is that Google revenue is falling for almost everybody I have talked.

Fastclick provides better revenue with the high paying CPM campaigns. Just drop the low paying campaigns and it beats Google AdSense on as much inventory as possible.

Better than this is to stick with Tribalfusion. AFAIK, Tribalfusion always had the best CPM rates of the market. This is why I have them as first option in most of my sites. They are just a bit demanding regarding the quality of sites, but I am sure that is partly why they can manage to charge higher CPM rates. I am just sorry that they can't pick all my traffic at these rates.

[tribalfusion.com...]

I thought I had tapped out my sites potential and was about to toss in the towel on further tinkering to improve things. Then had a flash on what to do to help some SERPs a couple of weeks ago and managed to boost traffic from 300,000/month to 350,000/month (and climbing, might hit 400,000).

During this same time after reading a BUNCH about AdSense optimizations, tinkered with my AdSense starting with the number of ads per page, positioning, colors, blending, etc. and now my CTR is up and my CPM is almost doubled.

Could be you just need to rework it a bit.

I did all that in the last two years. My sites traffic is growing about 10% a month, but AdSense revenue has been falling for some time.

I am afraid that Google AdSense and other Pay Per Click need to keep innovating and assure publishers a good stake to not loose ground in this market.

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