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Google Ad Links results: If they click the first link....
Jenstar




msg:1320123
 12:26 am on Mar 20, 2005 (gmt 0)

Obviously, these are extremely preliminary results with only a couple of days worth of data. I'll update as more day's worth of data becomes available. But even I am surprised at the results ;)

I am finding that in the case of Ad Links, that if a surfer clicks on the Ad Link in the ad unit, nearly *all* click through to at least one of the sponsored listings on the second page.

Secondly, EPC seems comparible to the EPC on the ad units on the same pages.

CTR is skewed however, due to double impressions for those who view the sponsored listings.

Interesting results though.

 

xxxxxpp




msg:1320124
 12:41 am on Mar 20, 2005 (gmt 0)

thanks for the info. I just implemented the new ad links on my sites today. Let's hope they find something for the screwed up CTR.

robsynnott




msg:1320125
 12:44 am on Mar 20, 2005 (gmt 0)

Not really so surprising; if the link was of interest in the first place, its results probably will be...

Nikke




msg:1320126
 12:51 am on Mar 20, 2005 (gmt 0)

The big If. If they click on the first link...

Out of the sites where I have tried Ad Links, my personal site, that covers a multitude of topics works best.

On the Niche sites however, fewer visitors seem to do that initial click. Probably because the content ads are more focused, and maybe also beacause they actually found what they came looking for.

Thus, Ad Links seems to works great as a complement to the AdSense ads. When targeting is a bit off, users go for the Ad Links, when targeting is spot on then don't need to.

martingale




msg:1320127
 8:48 am on Mar 20, 2005 (gmt 0)

AdLinks is working well as the 2nd ad block on the page for me. It seems the AdLinks ads are the top ads, so they get high EPC, where a 2nd ad block on my site would normally have 1/2 the EPC of the 1st ad block.

This is with just one day of results so who knows if it will maintain... I added it 2 days ago with its own channel and so today is the first day I can see any data for my AdLinks channel.

Seige




msg:1320128
 4:05 am on Mar 21, 2005 (gmt 0)

I have 3 days worth of results and I must say, it's pretty impressive. The earnings from adlinks itself is double my regular earnings, that means my total earnings are three times higher.

howiejs




msg:1320129
 4:22 am on Mar 21, 2005 (gmt 0)

I wonder - if google is presenting "more valuable" results to the Ad link topic.

If your page is about "yellow widgets in new york" - and your Adlinks are focused on "Widgets"

maybe "Widgets" will show ads with a higher EPC?

martingale




msg:1320130
 4:29 pm on Mar 21, 2005 (gmt 0)

I think there's a novelty effect... I run adlinks as my 2nd ad block on the page. Usually it gets half the CTR of the first ad block, but the adlinks is getting nearly as many clicks as the first block. I think what is happening is people have never seen AdLinks before and they are going, "hey, what's this?" and clicking to see.

I bet the CTR for adlinks falls off once the novelty wears off...

On the other hand, AdLinks gives you a "second chance" to get the highest EPC ads... running it as a second block is working out for me, the EPC from my 2nd block was always way lower than my first block (so revenue was like, 1/5th for the 2nd block in the past). Since AdLinks shows a "fresh" set of ads, users get the high EPC ads not the 6th position+ ads I had there before.

JamesR3




msg:1320131
 4:50 pm on Mar 21, 2005 (gmt 0)

Could someone clarify the CTR double-impression thing? Is what you are saying that each AdLink (if the user goes all the way to the advertiser's site) results in two clicks (instead of the one for a regular ad) so your CTR is artificially high?

If that's the case, my AdLinks is even worse than I thought, because my CTR dropped like a stone when I added AdLinks. If there is anything to these rumors that CTR affects smart pricing, I might as well just get rid of AdLinks.

martingale




msg:1320132
 6:38 pm on Mar 21, 2005 (gmt 0)

Who cares about CTR? How's the revenue? I replaced an ad block with adlinks, and neverminding EPC/CPR/TLA I can tell you that I see more dollars coming in every day from AdLinks than the ad block that it replaced.

Of course I suspect it's the novelty effect.. the real test will be how does it do after users have gotten used to seeing AdLinks.

JamesR3




msg:1320133
 6:49 pm on Mar 21, 2005 (gmt 0)

I'll tell you why you should care about CTR: Because there are enough confounding factors flying about without perhaps unknowingly shooting yourself in the foot by halving your CTR. What if they only adjust smart pricing based on CTR weekly, or monthly? What if the decrease in your CTR puts you right on the edge of a smart pricing tier so that sometimes you get a reduced EPC and sometimes you don't?

Bottom line: AdLinks could (and I'm not saying this is true -- it's just a possbility) end up costing you money in indirect ways that you can't figure out, and it could take weeks or months to see the effect. And here's the kicker: By that time you won't realize the cause, so you won't know to change your site back. You'll just think it's a bad week/month, or that your ad targeting is off, or who knows what.

fearlessrick




msg:1320134
 7:13 pm on Mar 21, 2005 (gmt 0)

My CTR and CPM have cratered since in put adlinks on a number of pages (4 days of data, the last being Saturday). Over 1700 impressions, 2 clicks. Sorry, this one's a loser.

fearlessrick




msg:1320135
 7:21 pm on Mar 21, 2005 (gmt 0)

Since I'm taking all the adlinks off my site, let me express why I think they are a bad idea in the first place. (Funny how hindsight is 20/20)

When you see the little box of links, you think, "OK, let me check that out." Click. Then you get another page with as many as 10 ads. TOO MANY CHOICES.

Also, people don't like to click more than necessary. If they see a link for "widgets" they expect to go right to the widgets place, not to more ads.

The extra click will kill this idea. It's going to cause CPM to plummet even further for many people, and upset users. JMO.

garyr_h




msg:1320136
 12:39 am on Mar 22, 2005 (gmt 0)

After adding Adlinks my revenue has went up... From my understanding after clicking on a link in the Adlinks box it brings up another box... and once they click it and not find what they want.. they then go back to that page and then click on the next link listed.

As well, isn't this better on the advertiser point of view since the user wouldn't be as easily tricked into clicking on an ad?

I do agree that these should in no means take place of a full banner or square block or any other huge adblock. However, when used a certain way they are of great use for the publisher, advertiser AND viewer.

Seige




msg:1320137
 1:12 am on Mar 22, 2005 (gmt 0)

I was having a good first few days of adlinks. And then today when I checked my site. It turned into a search box.
Now earnings are down to a big zero for adlinks channel.

Sigh. I wonder what's the mystery.

Lupi




msg:1320138
 2:39 am on Mar 22, 2005 (gmt 0)

Seige, I believe the AdLinks search box is equivalent to Google's Public Service Ads. Only that you will actually get money when somebody does an ad search and clicks on one of the result links.

Seige




msg:1320139
 3:04 am on Mar 22, 2005 (gmt 0)

Yes, you are right. The Adlink search box is equivalent to PSA. And PSA only appears when there's no ads to publish, or your page has no content, or your page is a mirror of some other indexed sites. Or any other negative desription a page can get.

This is very bad news for me. It could be because it's a framed page.

FromRocky




msg:1320140
 3:15 am on Mar 22, 2005 (gmt 0)

This is what I wrote about AdLinks last week:

Adlinks is not much difference from "AdSense for search". It's designed for the lazy users who don't want to make a search [webmasterworld.com]. (or to type in a search query)

Emmett




msg:1320141
 5:14 am on Mar 22, 2005 (gmt 0)

I ran adlinks for 1 day (I know, not long enough to get a fair assesment). I put them in a logical place, in the left sidebar above where my secondary navigation is. What I found was the relevant ads were showing on the adlinks (1st ad in the code) and the categories looked very on target, only problem was it threw the targeting way off on my 2nd block which is where I keep the "hey look at me" ads.

I've taken them down for the moment, maybe I didn't give google enough time to re-spider the ads and get them on target again. On the plus side it seems that my regular ad blocks have excellent targeting now.

If I try again, I think I'll just replace my current ad block completely with adlinks and make sure that its the only ad on the page to see what happens.

Atomic




msg:1320142
 6:28 am on Mar 22, 2005 (gmt 0)

There are many logical locations for Adlinks besides the left menu. I'm trying them above and below supplemental links at the very end of articles as well as right after the title/author/publication info at the beginning of an article. To the right of a page is also a premo place. I'm trying them all over the place on different sites and then after a while I will rotate them all since each audience is so different.

So far on place where an Ad Link is the only Google ad the result is pretty decent. I can't wait to see what the results are when I have tried them in a variety of locations.

semiprofessional




msg:1320143
 7:26 am on Mar 22, 2005 (gmt 0)

I put adlinks on my main page to see what it would look like. It only lasted 5 minutes. It seems that 4 or 6 ads in a normal format are closely related to my publication area, but the adlinks just came up with too many unrelated sites.

There are quite a few spam, 1% content, 99% advertising+affiliate sites in my topic. With adlinks my site was destined to look similar when you went to the ad detail pages.

I imagine that for some context it might look like a mini directory, but for me it won't work.

yump




msg:1320144
 9:40 am on Mar 22, 2005 (gmt 0)

Haven't tried it yet, but get the impression that for a user it would be a bit like doing a search on Google for blue widgets, clicking on a page that appeared to concentrate on blue widgets and then finding you've got to a directory for 1001 widgets and wodgets, with no blue widget immeditately in sight.

Bit off topic, but I do wonder if the directory style in general will gradually disappear, because most of them make you think you've found something, but you haven't.

I'm sure users are getting wise to the look of a directory search engine result and will ignore them bit by bit. Got a feeling Adlinks is in the same area really, so hesitant to use it.

OptiRex




msg:1320145
 2:30 pm on Mar 22, 2005 (gmt 0)

I included Ad Links as soon as it came out and so far I'm very impressed.

Targeting spot on which is good for publisher and advertiser alike and earnings up more than 32%!

We'll see how it pans out for the rest of the month to judge whether it's the novelty factor or an accepted more highly focussed results page for the visitor.

tebrino




msg:1320146
 2:41 pm on Mar 22, 2005 (gmt 0)

I'm sure users are getting wise to the look of a directory search engine result and will ignore them bit by bit. Got a feeling Adlinks is in the same area really, so hesitant to use it.

If you don't try it you will never know. I gave it a try with great success. Currently 30-35% of my earnings comes from single Adlinks block. Also, many of users on this board (including our spiritual advisor) report the similar results

berto




msg:1320147
 2:51 pm on Mar 22, 2005 (gmt 0)

If you don't try it you will never know.

Exactly.

I can't believe that Google would have implemented this major new ad type without advance studies (focus groups, test labs, field studies) indicating its effectiveness, at least in many situations.

The naysayers and skeptics may be missing out on a good thing. Or maybe not. But they will never know unless and until they give it a try. A fair try.

In my book, a "try" does not amount to slapping it up on a few pages for a day or two. The AdLinks blocks are so small, there are many places (on my pages) where they would fit in. Then there are variables like border vs. no border, colors, etc, not to mention some pages versus others. With so many factors involved, how can you sort them out after just a day or two?

wildfiction




msg:1320148
 9:24 am on Mar 22, 2005 (gmt 0)

I've received an email from Google (as I'm sure that you have) that tells us about the new Ad Links. The example on their site looks good.

Problem is, when I do into my Ad Settings to try out the new Ad Links, the option isn't there so I can't add an Ad Link to my page.

They also mentioned randomly trying out the Ad Links with your normal ads - but it all seems a bit ambiguous because the example makes it look like you can explicitly choose Ad Links for certain pages.

It also says that there will be a limit of 1 Ad Link per page. Does this mean that you can't have 2 banner ads on the same page as page which has an Ad Link? Or does it just mean that you can use other AdSense ads on the page so long as only 1 Ad Link appears on the page.

I welcome this initiative and look forward to implementing it.

Anybody else experience problems here?

Noel




msg:1320149
 9:31 am on Mar 22, 2005 (gmt 0)

I've been playing with it allready for 2 days now.

It looks nice, but I'm not sure if it's any good.

When a user clicks on one of the Ad Links they will go to a Google page with AdSense links on it.
The user needs to click again on a AdSense ad to go to the desired page.

What confuses me is, do we get "paid" on the 1st click, or only after the user clicked on an ad from the 2nd page?

tenerifejim




msg:1320150
 9:37 am on Mar 22, 2005 (gmt 0)

I've just had a quick play with text links. I don't like the "need-to-click-twice" model. I can't believe anyone is going to want to click a "show-me-more-adverts" button.

wildfiction




msg:1320151
 9:40 am on Mar 22, 2005 (gmt 0)

I think they will click again. It's a bit like going to the Yellow Pages to find a service/product. If your site says: "Click here to go to relevant services for..." then you already have a surfer that is looking for a product and service.

wildfiction




msg:1320152
 9:51 am on Mar 22, 2005 (gmt 0)

Problem is, when I go into my Ad Settings to try out the new Ad Links, the option isn't there so I can't add an Ad Link to my page.

I apologize to Google. I was looking in the wrong place. The Ad Links are certainly there. I had a blonde moment.

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