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Google AdSense Forum

This 119 message thread spans 4 pages: 119 ( [1] 2 3 4 > >     
AdSense common thread in the AdSense threads: Me, my, mine
A shift in theme: Them, their's (The advertisers, silly)
Webwork

WebmasterWorld Administrator webwork us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 5702 posted 2:58 pm on Mar 19, 2005 (gmt 0)

I just scanned the AdSense posts to confirm a nagging feeling and, I regret to confirm that what I knew intuitively was confirmed: ~ 85% of the discussion is about "me": My income, my money, my stats are down, how do I make more money, how do you make money so I can learn how I can make money, me, money, me, money.

Dear AdSensers: Why isn't your discussion, thread after thread after thread, about "What can I do to generate qualified leads that will convert well for advertisers so that advertisers are happy and that brings in more advertisers and there's more money in the pot . . ."

If AdSense is not about making money for the advertisers then it will fail. Miserably. Promise. Lot's of $.01 clicks, if that. A system in decline, maybe saved by SmartPricing - if all the advertisers aren't scared away.

Anyone get that? 95% of the threads that read "What's good for advertisers is good for me". 5% "Me, my money, my stats today".

No, a better yield for advertisers hasn't been the theme. Instead, it's incessantly me, more money for me, my income is down, my income trend is bad, I must make more websites so I make more money.

Me, me, me, me, me. This business of "now you can talk about your income" simply heightens the frenzy.

What is an advertiser to think?

Wake Up!

Folks, for this to work it needs to be about the advertisers. Not about "me", "my income", etc. IMHO there's a real need to shift the focus or locus of the dialogue.

Every day, in some way, 5 out of 7 posts need to be about delivering better results for advertisers, or AdSense will suffer in some way and so will you.

I challenge everyone of you to make a post a week, or even a month, that is about the who-what-when-where-why-how of generating a better ROI for advertisers.

This business of me-my-mine is poisonous. Every book I've ever read about the essentials of business success has stated this same proposition most pointedly: If it's about 'you' and not your customers, you will not succeed. If it's about "what's in it for me" not "how can I do this better for them" it will fail.

Yes, capitalism.

Enlightened capitalism.

Think.

[edited by: Webwork at 3:01 pm (utc) on Mar. 19, 2005]

 

tonygore

10+ Year Member



 
Msg#: 5702 posted 3:00 pm on Mar 19, 2005 (gmt 0)

First rule of business - put yourself first!

ncw164x

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5702 posted 3:33 pm on Mar 19, 2005 (gmt 0)

second rule of business - don't tell your competitor how to do it

JohnKelly

10+ Year Member



 
Msg#: 5702 posted 3:37 pm on Mar 19, 2005 (gmt 0)

I understand your point, but I suspect a quick perusal of the AdWords forums wouldn't yield comments on how to improve publisher earnings.

Webwork

WebmasterWorld Administrator webwork us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 5702 posted 4:12 pm on Mar 19, 2005 (gmt 0)

Okay, so thusfar we have:

1. No, it really is all about me; and,

2. It's about me expressed as "I'm not telling them". (Good men telling me the truth hurts, deal with it. This I know, so I don't mind the reaffirmation.)

Here's a question: What about Google Representative "as educator" posts? Routine educational posts, initiated by a Google rep, about how to design websites that are more likely to yield better yields/ROI for advertisers? One or two features a week. (Heck, I'll even go for a lurking, unofficial Google Rep. Anyone know if EFV really exists? Anyone ever meet him? His posts often contain a high degree of educational content - including bursts of wisdom. ;-) )

Should I be surprised, given the overwhelming trends, that the uptake of the idea I have expressed is nil? No, not surprised, but nonetheless concerned (and, heck, I'm not even an AdSense publisher.)

I am so naive. The scorpion must sting the frog, right? The drowning was inevitiable? "It's my nature"?

Or not.

Think.

P.S. Funny what you find when you go searching for a website that explains your reference to the scorpion and the frog. [ne.jp]

dauction

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5702 posted 4:19 pm on Mar 19, 2005 (gmt 0)

Webwork I fully understand what you are saying ..

but I deliver 90% on target traffic for my advertisors and what do I get in return? a dropping earings per click.

It gets frutrating after awhile to continually send near perfect on target traffic and to earn less for that traffic..

I'll continue to send my advertisors targetted traffic and when Y opens up I'm running over to them unless G stops the bleed because there is absolutely nothing I can do at my end other than switch programs

Webwork

WebmasterWorld Administrator webwork us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 5702 posted 4:30 pm on Mar 19, 2005 (gmt 0)

So, maybe part of the solution is for Google to be more open about how quality content plays out in terms of revenue? For example, a series of posts that plainly demonstrates and explains: Site 1, with charactersitics A+B+C, is yielding $$$ per click and getting plenty of them. Site 2, with characteristics D+E+F - in the same general market, is yielding $ per click. Here's our analysis and explanation of why. Do it again, at least once a week, in this forum and any forum that will listen?

Or, maybe, the truth is that there are so many scraper sites still running because "it's quantity, not quality" that matters to someone, somewhere?

Is the persistance of scraper sites sending a mixed messsage? The message is this: It's about volume?

Okay, I could accept that. There's a market for a volume of low value clicks. Clicks that are more about escaping from a site than finding a site.

Still, the question remains: Are there advertisers that are in search of higher quality leads and who is going to cater to them and how?

What contextual advertising program will do a better job of aggregating the higher quality traffic?

Is it in Google's interest to start stepping up in forums and offering educational material? Concrete examples? Guidance about the "how to"?

Quality of content: Is anyone promoting it, regularly, by example, by training? Are advertisers looking for signs that CompanyX is working on the issue, aggressively, publicly?

IF quality of website design and content creation/structure/writing/etc matters then why is it that you all spend 95% of your time not working on that as an issue? If you won't take up the issue then why aren't the contextrual adverting program reps stepping up and starting "the missing threads"?

What's wrong with this picture?

sailorjwd

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5702 posted 4:46 pm on Mar 19, 2005 (gmt 0)

Webwork,

You are right. However, when I think about all the static, fake directory sites that Adsense tolerates, even after repeated complaints from Adwords advertisers (me), it makes me sick to my stomach. So until Adsense cleans up a bit I say take the money and run before the whole thing collapses.

Webwork

WebmasterWorld Administrator webwork us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 5702 posted 5:04 pm on Mar 19, 2005 (gmt 0)

Okay, I'm addressing myself to good people and, amongst and amidst good people, this is what I'm seeing so far (and it's not unexpected):

1. No, it really is all about me; and,

2. It's about me expressed as "I'm not telling them".

3. It's a locust swarm. Get what you can while you can because it will be over soon.

What's wrong with this picture? Nothing? That's reality, deal with it?

The above 3 are beyond question part of the great truth of where AdSense now stands. That, plus the apparent lack of a serious "educate the publishers a little every day" campaign. What else?

Who is steering the contextual advertising ship and where is it headed? Is there a voice in the wilderness and if so, is anyone listening? Is Yahoo lurking on the sidelines, taking notes and plotting its course?

Is AdSense really being sold to advertisers in an effective way? Across the board? In all manner that it might be "sold before the public eye"? If so, then where's the AdSense education for publishers program? The AdSense standards committee? The?

europeforvisitors



 
Msg#: 5702 posted 6:02 pm on Mar 19, 2005 (gmt 0)

What about Google Representative "as educator" posts? Routine educational posts, initiated by a Google rep, about how to design websites that are more likely to yield better yields/ROI for advertisers?

Let's look at two quotes from Jenstar's report on Google's AdSense Bay Area Forum in the thread, with key phrases in boldface type:

[webmasterworld.com...]

Dr. Cheng Wu...shared test results he found while in search of the best placement for monetiziation, and the best was using the borderless blended technique. He is a strong believer in blending the ads into content, so when readers finish an article, the natural inclination is to click one of the links suggested by AdSense.

Chris Pirillo [presented] “AdSense as Content: Structuring your Site Around Google Ads” was his presentation, and he gave plenty of examples of how he designed the layout specifically to maximize revenue with the AdSense placement.

Also, if you read the spiral-bound "Tweak your way to profitabiity" booklet that Google mailed to publishers a while back, you'll find that all the tips are on how to maximize "CTR and revenue" through ad placement, colors, etc. There's not one word about quality content or value to the advertiser.

And let's not forget the continued existence of made-for-Adsense "scraper sites," or the ability of publishers to use their AdSense code on new domains without prior approval. In that context, it's hard to see Google taking the lead in educating AdSense publishers on the value of long-term thinking and self-restraint.

Don't get me wrong: I think AdSense is a great concept, and I like the way Google has made it available to publishers of all sizes and types, not just to the big portals and news/entertainment sites. I just wish publishers and Google would give more thought to the long-term consequences of emphasizing CTR and revenue over content and value to the advertiser.

Webwork

WebmasterWorld Administrator webwork us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 5702 posted 8:05 pm on Mar 19, 2005 (gmt 0)

EFV, it's a clarion call to my way of thinking but the $$$fog$$$ is so thick the sound is muffled, if not inaudible.

Maybe it will be a matter of little steps towards improvement, higher standards, dual AdSense tracks, AdSense premium?

Maybe the stats are in? Maybe quality doesn't matter?

Wait! Is that the sound of buffalo hooves I hear in the distance? Is it the sound of other industry heavyweights - not of the SE breed - advancing with a program that aggregates and distributes link/ad feeds of advertisers? Could it be the yellowpages players or the Hooves/DowJoneses/Thomsons or the major media buyers all "doing it" - if they ever were able to get their minds around the need to extinguish their existing business model in the hopes of arising, phoenix like, to take on the competition.

C'mon Google. Run a little faster. More data. More guidance. More QC. Make it clear: Doe quality matter? How? Where's the tutor? The lesson plan?

In the absence of a more proactive program designed to improve and expand the "quality issue" one is left to conclude that quality is only marginally important. Important to what and to what degree isn't known (disclosed clearly) to the publisher base, but if quality is largely given lip service but otherwise ignored, then, whatever the value of quality is "it" - quality sites - may be convinced to leave AdSense by another entity that knows the place and value of quality.

Does quality really matter? How? What are the metrics? If the answer is "yes" then where is the definitive acknowledgement and support program? If it matters then do you hold off on saying so, due to the benefits of a largely as yet unchallenged position? If you wait a minute too long does the existing base say "You know, when we wanted to address the issue you wouldn't and now that someone else is prepared to do so you want to talk?"

Sometimes, the people who care about issues of quality are the same people who aren't "kept in the fold" simply by an offer, late in the game, of a few pennies more per click.

Wake up publishers and wake up Google - IF any of this actually matters.

Maybe it doesn't and that's the message.

berto

5+ Year Member



 
Msg#: 5702 posted 8:39 pm on Mar 19, 2005 (gmt 0)

IF quality of website design and content creation/structure/writing/etc matters then why is it that you all spend 95% of your time not working on that as an issue?

For one year, I spent 100% of my time on creating quality content, etc. giving little thought to, and doing zero implementation of, monetizing my sites.

For the second year, I spent 85% of my time creating quality content, 10% on SEO, and at best 5% on monetization.

5% just doesn't cut it. I have little incentive to continue slaving away creating quality content, and attracting more and more visitors, for so little return (i.e., a few hundred bucks a year) that the 5% monetization effort was getting me.

So, for the time being, I am spending up to 95% of my time on monetizing, 5% on creating new quality content. The latter is more or less on hold until I can make this all pay.

Believe me, I can't wait until I turn these jalopies/scooters of mine into finely tuned performance sports cars so I can return to creating quality content and truly serving my visitors.

But if it's quality content they want, I expect something in return beyond just warm-and-fuzzies.

You hear the mantra alot about focus on creating quality content, etc., and the rewards will somehow just come. Ain't necessarily so. If you are in an especially tough market niche, are hamstrung by a bad legacy site design, are clueless about e-commerce and marketing going in, you could create the world's best quality content to your dying day and wind up in a pauper's grave.

Quality content and successful monetization. You can't keep doing one without the other.

robho

10+ Year Member



 
Msg#: 5702 posted 8:42 pm on Mar 19, 2005 (gmt 0)

What can I do to generate qualified leads that will convert well for advertisers so that advertisers are happy and that brings in more advertisers and there's more money in the pot . . .

That is a reasonable (indeed, essential) approach for a site with affiliate links.

But for Adsense, I (oops, that word again!) have almost no control over which advertisers appear, and no control over what they are selling or the content of their message.

I don't have any way to find out how well their ads convert, and other than rumors and possible indirect effects how well their ads convert does not have an influence on what I get paid.

If the channel reports showed something like a "quality of conversions" figure then we'd be able to see if there is something that could be improved. But with no data, the current way to make money is, like it or not, to encourage maximum CTR for the keywords with the maximum demand.

The advertiser has the data that shows what keywords perform, and they can adjust their ads accordingly - we don't have that data, and can't adjust what shows.

ownerrim

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5702 posted 8:54 pm on Mar 19, 2005 (gmt 0)

I understand your point, but I suspect a quick perusal of the AdWords forums wouldn't yield comments on how to improve publisher earnings.

Exactly. Quality content is in the best interests of all concerned. But people don't write, optimize, and agonize without incentive. This is why Cuba and Russia are basket cases.

berto

5+ Year Member



 
Msg#: 5702 posted 9:01 pm on Mar 19, 2005 (gmt 0)

But for Adsense, I (oops, that word again!) have almost no control over which advertisers appear, and no control over what they are selling or the content of their message.

Exactly! How am I supposed to create quality content and qualified leads for advertising that

--is often so crappy and spammy that no amount of URL filtering or page tweaking will clean out the garbage?

--changes from day to day, or even sometimes at every page refresh?

--doesn't give me truly effective and direct means to override or better clue-in Google's "algo"?

--appears from a source so secretive (for understandable reasons, I admit, for otherwise creeps would better game a well-known system) that one might as well do a rain dance as do all the tweaking, experimenting, measuring, analyzing, etc. that one has to take on faith will ultimately prove effective?

--after a string of relatively good days pulls the rug out from under me and leaves me gnashing my teeth and moaning "where did I break it? what did I do wrong?"?

doingthistoolong

5+ Year Member



 
Msg#: 5702 posted 9:05 pm on Mar 19, 2005 (gmt 0)

berto - exactly, you took the words out of ny nouth...

dauction

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5702 posted 10:49 pm on Mar 19, 2005 (gmt 0)

Speaking of URL filtering.. I am testing today by shutting off all advertisors that arent "big name corporation" to test EPC.
If EPC goes up then I know I that EPC was brought down by the secondary advertisors.

If EPC goes down even further then it tells my Big Corporate is getting disounts for buying clicks in bulk and then I'll filter them out instead and only let secondary advertisors in.

I may not learn anything from this trial but I'm not going to sit on my hands and just watch EPC drop like a rock and get nothing but canned responses back from G

sailorjwd

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5702 posted 11:28 pm on Mar 19, 2005 (gmt 0)

To enforce my early point of getting it while it lasts. I just discovered I've been under a click attack on my adwords account today. Found the domain and it appears to be parked in china and has 2 sentences on it.

robsynnott

10+ Year Member



 
Msg#: 5702 posted 12:11 am on Mar 20, 2005 (gmt 0)

It's not rational for the publisher to care too much about that advertiser at this time, unless they're in a tiny niche. The advertiser pays their money and takes their chances, and there seem to be many, many of them willing to do so, right now... Policing such things is Google's business, and it seems to do so moderately well. Most (Adwords) advertisers I know are happy with that advertising.

david_uk

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5702 posted 7:27 am on Mar 20, 2005 (gmt 0)

Dear AdSensers: Why isn't your discussion, thread after thread after thread, about "What can I do to generate qualified leads that will convert well for advertisers so that advertisers are happy and that brings in more advertisers and there's more money in the pot . . ."

If AdSense is not about making money for the advertisers then it will fail. Miserably. Promise. Lot's of $.01 clicks, if that. A system in decline, maybe saved by SmartPricing - if all the advertisers aren't scared away.

Anyone get that? 95% of the threads that read "What's good for advertisers is good for me". 5% "Me, my money, my stats today".

OK, I appreciate you have a valid viewpoint, but in tarring us all with the same brush I find your post offensive.

As somebody pointed out, we get ZILCH information from Google on coversions etc etc.

I've worked hard on making my site a quality site. It's no 3 on the main keyword on most search engines. I get a lot of traffic coming to the site, and judging by the paths they take through it, clearly are seriously interested in the topic. I am a member of quality assurance schemes such as "Health on the Net". I have absolutely top quality sites and articles (such as articles published in the British Medical Journal) linking to my site and providing traffic. I've even had a respected figure in the field wanting to lift one of the articles I have researched and written for publication it in his new book.

My adverts are well targetted, and judging by the high CTR people have a serious interest in their services.

I have the quality articles, I have the quality links, I have a lot of serious visitors who click through.

And this is all BEFORE I added adsense just over a year ago.

What are you telling me? My site isn't advertiser freindly? Surely the only things I can do is keep up the quality, and in turn that provides the advertisers what they want?

You came up with the thread - how about some answers?

europeforvisitors



 
Msg#: 5702 posted 7:41 am on Mar 20, 2005 (gmt 0)

david_uk, Webwork didn't tar everyone with the same brush. He did raise an issue that deserves more attention that it gets on this forum.

david_uk

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5702 posted 7:56 am on Mar 20, 2005 (gmt 0)

He did raise an issue that deserves more attention that it gets on this forum.

Yes, I agree. I acknowledged this in the first sentence of my post. There should be more information made available to publishers on conversions etc, and there should be more discussion here than there is about quality and how to get quality conversions. There are three people in this marriage - publishers advertisers and google. To mutually improve, we all need feedback from each other, and to listen to what is being said.

What my beef is, is NOT what he's trying to do, but the fact that in his rant he *did* virtually accuse all of us as being obsessed solely with what we earn, and didn't come up with any positive suggestions as to how he thinks all of us money-grubbing publishers can improve.

oddsod

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 5702 posted 8:45 am on Mar 20, 2005 (gmt 0)

Another good, thought provoking post from Webwork.

85% of the discussion is about "me"

David, a lot of people have mentally assigned themselves to the "other" 15% whether merited or not. Going by your previous posts I don't think you qualify for the 85% group. What makes you think you do? It's your question, now come up with .... :)

The answer, I suspect lies not just in the replies in this thread but the number of replies you would have had if the thread was called, "How to keep your EPC constantly increasing".

david_uk

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5702 posted 10:22 am on Mar 20, 2005 (gmt 0)

David, a lot of people have mentally assigned themselves to the "other" 15% whether merited or not. Going by your previous posts I don't think you qualify for the 85% group. What makes you think you do? It's your question, now come up with ....

Gosh - someone has read my posts :)

OK, you've got me "bang to rights guv". If I have to fit into a category, then it would be the category who are passionate about the site first, and consider the advertising second.

But I personally don't think that any of us truly fit into one category or the other - hence my taking offence because there is a part of me in the 85% group. All of us read and post here with the intent of maximising our income from Adsense, be it on the back of quality content, or by other tricks of the trade.

Although I try to be primarily concerned with site content, and I try to encourage others along the same route I'm not totally innocent of being concerned with getting money out of the program - who isn't? I recently started a second site that is a cut-down, and dumbed down version of my existing site. It is something that makes sense to do, and something I was planning on doing, but what spurred me on to actually do it was the thought that it would raise additional income.

ncw164x

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5702 posted 10:32 am on Mar 20, 2005 (gmt 0)

what spurred me on to actually do it was the thought that it would raise additional income

OMG You mean you built a site just for the adsense income ;)

david_uk

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5702 posted 4:13 pm on Mar 20, 2005 (gmt 0)

OMG You mean you built a site just for the adsense income;)

Nah - if I'd have done that I certainly wouldn't have gone to the trouble of critically assessing my existing content, planning a theme for the site, and researching and writing content! I just wouldn't have bothered with content - period.

OK - my hangover has cleared a little now. The OP does have a point, but publishers also have valid points. There are various types of advertisers.

Religious fundamentalists are advertisers. No problem with that - the WWW is a big place, and they are entitled to their part in it. They are just not appropriate for my site.

Ebay and their non-existent products are advertisers. I wonder what would happen if someone put in a complaint to trading standards that the new and used dead cat they saw advertised didn't exist? Would Google or Ebay come over here to stand up in the local court, apologise and cough up the fine?

Directories and scrapers are advertisers. Bizzarely, one of their ads used to show on my site until I blocked it. It advertised for traffic to their site, which was purely links - mostly back to me again.

I personally think that what is missing is some sort of quality control system. I think the best way of doing that is to have control facilities for advertisers to select groups of sites, and block their ads from appearing in groups or individual sites. Similarly, have controls for publishers to easily block groups such as religious themed ads, directories & scapers and naturally Ebay and all the other advertisers that generate ads for non-existant products.

That way the directories, scrapers and Ebay advertisers can all play nicely in the sandpit with directories, scrapers sites, Ebay and the sites that indulge in click fraud. Then serious sites and serious advertisers can play nicely together elsewhere and we'd all be happy!

jhood

10+ Year Member



 
Msg#: 5702 posted 6:55 pm on Mar 20, 2005 (gmt 0)

High-quality content builds readership. Skillfully targeted high-quality content builds readership in the appropriate demographic or market segment. Does this mean that high-quality content media outlets will necessarily have the highest CPM revenue?

If so, PBS, the BBC and the New England Journal of Medicine (to name a couple of arbitrary examples) would quickly convert to an advertising-driven business model.

Advertisers in a program as diverse as AdSense run the gamut from, say, American Express to the most disreputable advance-fee credit card scams. Some advertisers want a certain demographic or geographic or behavioral target, others just want numbers. Some probably prefer the readers who are unable to identify a high-quality content site from a scraper site.

There are those who think that premium-grade content will always be successful, with or without AdSense, and they will continue producing the best sites they can within whatever limitations they encounter. Others will game the system for as long as they're able to do so.

The Web is weird because anyone who wants to be a publisher can be one. Not long ago, you had to have access to barrels of ink, tons of paper and a printing press or have one of a limited number of broadcasting licenses. Now it's wide open and, as anyone familiar with "Deadwood" will tell you, the frontier can get pretty muddy.

There are decent advertisers and sleazy ones, decent publishers and sleazy ones. Not much will change that anytime soon.

europeforvisitors



 
Msg#: 5702 posted 7:26 pm on Mar 20, 2005 (gmt 0)

Does this mean that high-quality content media outlets will necessarily have the highest CPM revenue?

If so, PBS, the BBC and the New England Journal of Medicine (to name a couple of arbitrary examples) would quickly convert to an advertising-driven business model.

Those media aren't going to convert to an advertising-driven business model for reasons that have nothing to do with potential ad revenues. (CONSUMER REPORTS is another publication that advertisers would love to buy, but they can't because CR's main stock in trade is its demonstrable independence from advertisers.)

Even if the PBS or BBC Web sites did use AdSense, they wouldn't necessarily be expected to have high effective CPMs, because they don't deliver targeted audiences. The New England Journal of Medicine, on the other hand, would probably be a great medium for AdSense, because it reaches physicians who prescribe medicines, specify surgical equipment, etc.

Historically, advertisers have paid a premium for quality media, but the meaning of "quality media" is different for special-interest advertisers than it is for mass-market advertisers. Absolut vodka, Rolex watches, and BMW cars buy ads in The New Yorker and similar publications because they're selling general-interest consumer goods to a well-heeled "lifestyle" audience. A maker of SLR lenses, on the other hand, will advertise in POPULAR PHOTOGRAPHY, while a vendor of mag wheels and performance tires will run multipage ads in CAR AND DRIVER or ROAD AND TRACK. The AdSense advertising model is closer to POP PHOTO, C&D, and R&T than it is to THE NEW YORKER. When targeted ads ads run in quality media that are read by equally targeted audiences, the resulting leads (a.k.a. clicks) are more likely to be of greater value to the advertiser than leads from the Web equivalent of a daily newspaper or "occupant" junk mail.

Wlauzon

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5702 posted 2:02 pm on Mar 21, 2005 (gmt 0)

I think this is the key phrase in all this discussion:

"3. It's a locust swarm. Get what you can while you can because it will be over soon..."

Changes will come. The sites that optimize for money will eventually not make much. Maybe next week, maybe next year, but it will happen.

donpps

10+ Year Member



 
Msg#: 5702 posted 2:38 pm on Mar 21, 2005 (gmt 0)

IMHO I think this cuts both ways >>

Adsense sites should have quality content and traffic.
If nothing else, a site that position's itself as a great resource for topic/category X will inevitably garner respect and repeat visits..

Other things being equal these users will represent a better quality referral to Adwords advertisers.

On the otherhand, a directory or as they say a scraper site might exist for a while .. powered by its own Adwords generated traffic but this is hardly a realistic long term strategy.

In closely, build a quality (Content) site, position yourself as a resource, differenciate your website and I think we have a win-win.

Don

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