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Google AdSense Forum

No adsense ads on search results...
but what if it's searchable content?

 4:15 am on Jun 29, 2003 (gmt 0)

I have unique data that is made searchable. This data is not anywhere else on the web. I wrote to google, explaining that the data is highly topic oriented, and that the results are not "web results" that they are likely not wanting the ads to be on...

they wrote me back with a form letter saying "sorry, we don't allow ads on search results". I wonder if they even read my email.

Here is what I'm thinking:

It appears what I have been calling "search results" does not meet their definition of the same.

Since I display "the substantive or meaningful part" and "everything that is included in a collection" of _______, even if they are searchable, they remain, for Google's purposes, "content".

What do you guys think? Does anyone know why search results are purposely being omitted?



 6:24 am on Jun 29, 2003 (gmt 0)

I think Google have made this stance because serps are typicaly dynamic pages. In general terms Google can crawl most dynamic pages but with results pages there is an infinate amount of pages that can be generated. It is possible that google may not be able to correctly place adverts on these pages, and thus reduce CTR for many advertisers.

This is just my thought and I may be totaly off on this one.



 6:36 am on Jun 29, 2003 (gmt 0)

btw, I tried google adsense on search results for a very short period of time. While the first time for a search page, google tends to not know what the page results are all about -- google would index that page within 1-2 minutes, and then start serving appropriate content for it.

I agree with you that with an infinite number of possible searches, the current setup for google adsense would make the crawler work into overtime ... hmmmm. I guess if the content was arranged into a "directory" format, then they'd have no problem with it since the possible pages are no longer infinite.


 6:45 am on Jun 29, 2003 (gmt 0)

I Run a directory site that was rejected for being search related. True though, There is a search box that can query the directry. My intention was only to serve adsence adverts on static pages. I guess Google didn't want to take the chance.



 6:50 am on Jun 29, 2003 (gmt 0)

I don't think they don't allow ads on search results because of infinate content. They allow ads on forums, which are infinate content.


 6:52 am on Jun 29, 2003 (gmt 0)

Forums can be indexed though. Serps cant without indexing every possible query.



 7:31 am on Jun 29, 2003 (gmt 0)

Forums can be indexed though. Serps cant without indexing every possible query.

I don't see how that is relivent, as the AdSence googlebot ( Mediapartners ) doesn't crawl pages by following links.


 9:48 am on Jun 29, 2003 (gmt 0)

To be honest Im not to sure how it spiders pages but I would assume pages would need to be spiderd prior to a user viewing an advert on the page. I just don't see how a serp can be indexed for all possible variables.



 10:03 am on Jun 29, 2003 (gmt 0)

To be honest Im not to sure how it spiders pages but I would assume pages would need to be spiderd prior to a user viewing an advert on the page. I just don't see how a serp can be indexed for all possible variables.

When you view a page with the ads on, SERP or not, the URL is sent to google, and if they havn't crawled the page yet, they proceed to do so.

Anyway, if it wasn't technically possable, they wouldn't offer AdSense for SERPS. ( If you have 5mil + searches a month google will allow you to put ads on the SERPS ).


 4:47 pm on Jun 29, 2003 (gmt 0)

Right -- if you do more than 5 mill searches they allow you to place ads on your search results, but the search results they allow you to place are in fact, completely different than the normal adsense ads. The 5+ mill ads are web based content ads, they pretend to be normal "listings" that are the output of search results.

That type of format is unacceptable for me since my content is unique to the internet and their web based content ads would not look like part of the search results. I'd rather have ads that look like ads that get traffic based on what people are interested in.


 12:27 pm on Jul 2, 2003 (gmt 0)

Does anyone know if they would allow adsense on pages that show search results using ssi but don't have a search results box? Hence there will be some listings on the page but there wouldn't be infinite numbers of searches available... I have a site with some content that does have a few search results from a pay per click feed but I don't have a searchbox on the pages...

Also , I hate to say the obvious but people are paying for adwords already to appear on google (ie search results!) so why is it a big deal if others show search results on their page as well?


 12:43 pm on Jul 2, 2003 (gmt 0)

The reason is the process of targeting. In the 5mil+ system, te targeting is direct, i.e. the serp passes the keywords directly to the adword ads. In adSense, the system has to figure out the keywords themselves.

In my directory for example, I got 50000 pages, and around 500000 pageviews/month, so each page may be viewed on average 10 times. That's one adsense crawl for 10 impressions. For serps, it's likely to have a much hiogher variety, with people never typing the exayct same words, that would mean potentially only one pageview per unique serp, and adsesne would NEVER betargeted (as it can only target on the second pageview)

That's the reason why no adsense on serps. Now if they ad a sysrtem were you can give adsesne keywords for the first impression, then it would be a diffferent case.



 1:47 pm on Jul 2, 2003 (gmt 0)


Thanks but I have a followup question or two:

1) The site I was approved on ironically was a search results page so I don't know what that means.. but in any case I have pretty small sites- ie around 600 pages or so. But I am wondering if you think it can go on the index page itself which generically covers the topic. I was approved . Obviously I don't want to have to give back any money I am paid out.. also I'm not a big player at all...

I don't get a lot of traffic. Should I assume if I was approved for that site that at least that page is okay? I assume it was actually reviewed...


 7:11 am on Jul 6, 2003 (gmt 0)

Okay, I have a few more questions now on things for some people who understand the TOS...

1) Does anyone know if it's okay to put adsense on pages that have amazon results? This isn't a "search engine results page" perse.. there is a searchbox for amazon itself...

2) I'm also still wondering if you have a few results from
searchfeed via ssi but no searchbox if that is okay.

3) Would an external content feed be okay if it isn't a search engine- ie if it's newsfeed or other content?



 9:48 am on Jul 6, 2003 (gmt 0)

jilla, I'm afraid I can't answer those.

What I'd like to add though, If you have ceratin topic searchs trhat happen with a wide frequenzy, for example searches for "widget" cover 70% of your searches with the rest divided amosngs "widget this" and "widget that", you could create static pages of common searchs, like for "widget" on witch you could place adwords. Then if somebody searches for "widget" you move them to the "common searches" page for "widget", and at the bottom you can place "click here for full search results".

I think that would be quite acceptable, as your "common searches" static pages are in effect similar to teh listings in a directory.



 12:20 pm on Jul 6, 2003 (gmt 0)


Thanks... I realize you aren't the "team"...
My pages that have search results via ssi are static pages . They are all html pages and I have the same phrase for the results as are my title and description on the page. These are for different model numbers. There is all the sitemap which has no results on it but the links to the pages . The sitemap does get a lot of hits and I think that this page should be fine as it has no results... and I'm pretty sure that even the pages with results are okay too but obviously I want to be sure I'll get paid since this is now diverting away from my affiliate sales.

By the way the site that was accepted showed search results even on the index page but I just have 3 or 4 external links and the rest are links to articles or other info.

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