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Google AdSense Forum

This 35 message thread spans 2 pages: 35 ( [1] 2 > >     
Adsense suggestion for Google on PSAs
An algo change
Clark




msg:1360634
 12:55 pm on Sep 6, 2003 (gmt 0)

A lot of us have expressed disappointment at Google's PSAs. I can understand the importance of contextual advertising and that the PR for displaying PSAs does help Google's image.

However we are businesspeople too and giving a generous amount of screen space to a huge PSA ad that does also advertise Google's ad system (so the "cost" to them is not as high as it is for us) is a waste for our purposes.

I'm sure income would increase significantly if less PSA ads are shown.

Google can easily break down the adsense ads per domain. If 99% of the ads on a domain name are about widgets and then there is a new page shown for which Google does not have data but knows that the domain is all about widgets, how about a widgets set of ads instead of PSAs?

 

hyperkik




msg:1360635
 3:24 am on Sep 7, 2003 (gmt 0)

Given Google's record of leading the field, I find it somewhat surprising how many legitimate pages are limited to PSA's by its algorithm. I understand that they don't want to place ads on inappropriate webpages, to the extent that they are willing to forego a very large number of ad impressions, but this is perhaps the biggest flaw in the AdSense formula for publishers of sites which engage in innocuous use of words which trigger the algorithm. Ultimately, they need to either refine their algorithm or, if they can't make their one-size-fits-all algorithm work in a more accurate manner, start categorizing sites and using more than one algorithm.

moltar




msg:1360636
 3:53 am on Sep 7, 2003 (gmt 0)

My site displays context ads 1/5. 4/5 are charity ads. How is this possible. In the logs I can see that mediapartner bot came around the page. And it shows *completely* on topic sites sometimes.

NotePad




msg:1360637
 3:59 am on Sep 7, 2003 (gmt 0)

How about something educational I.E. something about the constitution or the bill of rights.

[edited by: heini at 8:10 pm (utc) on Sep. 7, 2003]
[edit reason] Please, leave politics off the board, thanks! [/edit]

moltar




msg:1360638
 4:03 am on Sep 7, 2003 (gmt 0)

or random Google Directory listings

Fairla




msg:1360639
 4:22 am on Sep 7, 2003 (gmt 0)

If they started displaying directory listings again, I for one would remove AdSense altogether. My site doesn't exist to advertise Google. I'd like Google to, at minimum, allow us to specify charities we want to advertise.

However, they should be able to do a lot better at finding appropriate ads; I am getting a really ridiculous number of PSAs too. Fastclick can always find appropriate Google ads for me, but Google itself can't? -- that's just plain silly. If Fastclick can place sites into relevant categories and serve ads accordingly, surely Google can too. I know my clicks would go way up if the type of site I have were taken into account; there are so many relevant ads I never get.

Clark




msg:1360640
 5:11 am on Sep 7, 2003 (gmt 0)

Indeed. I agree on so many points brought out. I too am offended by the PSAs shown. Let us choose them at least...

And there are plenty of pages which are not keyword optimized at all and show the category that the site is in. So on other pages where PSAs show I just *know* that they could have displayed something other than PSAs.

CPCretirement




msg:1360641
 12:59 pm on Sep 7, 2003 (gmt 0)

Has anyone tried to filter the PSAs that you don't like? I also find them very leftist for my average visitor.

I'm not having any problems seeing them on a regular basis. I only see them when I first put the code on a new site. Are those of you that are seeing them in small niches that do not have many advertisers? Is the content changing regularly?

Jolly_Roger




msg:1360642
 1:10 pm on Sep 7, 2003 (gmt 0)

I agree with the prior posters; if we had the ability to choose the PSA's that would show on our sites, it would be a huge improvement. It would go a long way toward soothing my disappointment at serving so many (Google-advertising) PSA's if I had the ability to choose my charities.

(Please, Google... let us select our own favorite charities!)

birdstuff




msg:1360643
 1:31 pm on Sep 7, 2003 (gmt 0)

My problem isn't with PSA's. I haven't seen any on my site at all. Where I'm having a problem is Google showing ads targeted for my general site theme (which is better than PSAs), but not targeted very well at all for my individual content pages even though those pages are well optimized for a particular keyword/phrase (they rank very well in the SERPS for those keywords).

netguy




msg:1360644
 1:51 pm on Sep 7, 2003 (gmt 0)

I think Google should consider adding a "May include inappropriate content" box, for the buyer who is purchasing AdWords inventory.

Almost 30% of my business is news related. Political news has scandals, terrorist news has bombings, daily news has killings, and tabloid news has worse.

For example, leave it up to the buyer whether they want to be related to content that is a little 'edgy,' rather than just Disneyland and The Andy Griffith Show articles.

I'm not referring to X content, extreme profanity, etc., just what you would read every day in the Washington Post.

There are many ad buyers that WANT to be related to the 'edgy' articles to promote everything from t-shirts, to coffee cups for a particular celebrity or sports star. I would rather see 'something' than 'nothing.'

This would be a Win-Win-Win for Google, the AdWords buyer, and the Adsense publisher.

As soon as I add an article that has some bad news in it, the reference page ads go to PSAs.
Rather than only posting 'good' news, I have just pulled most of the ads.
The net result is A LOT of money is being left on the table by all concerned.

Fortunately, the Andy Griffith Show articles are still pulling for me.......
;)

loanuniverse




msg:1360645
 3:51 pm on Sep 7, 2003 (gmt 0)

How about defaults, just let us show defaults and I think everything will be ok. But then someone will complain about the way defaults were implemented and that will be a whole other story.

I have to admit that I don't have a problem with defaults, I suspect that 99%+ of my inventory gets filled {well not really as adsense undercounts pageviews by about 20%). However, this is a benefit of putting the code in old fashioned static html and keeping it away from my php session based message board.

[edited by: heini at 8:09 pm (utc) on Sep. 7, 2003]
[edit reason] please, no politics round here... ;) [/edit]

Even_Steven




msg:1360646
 4:20 pm on Sep 7, 2003 (gmt 0)

I don't think it is an algo issue, but rather a market issue. I think the biggest reason for PSAs is a lack of available ad impressions.

That is, Adwords only has so many ads for a given subject, and it must spread those ads out across all URLs that match that subject, as well as its own SERPs.

If you have 10 advertisers bidding on the same keywords, and they collectively put $10,000.00 into the pot for those ads, then that means $10,000.00 has to be spread out across Googles SERPs and all matching URLs in the Adsense network.

If that pot starts running dry, that means less ad impressions go around, hence more PSAs.

This will get further compounded when more publishers sign up for Adsense, and increase the number of URLs competing for those ad impressions.

Clark




msg:1360647
 4:32 pm on Sep 7, 2003 (gmt 0)

Even,

Not at all. In my industry advertisers have bid the hell out of keywords. The second a higher bid ad budget runs out there are 10 to fill the void at a penny less. Google is leaving a ton of their and their adsense publisher's money on the table.

justageek




msg:1360648
 4:50 pm on Sep 7, 2003 (gmt 0)

Has anyone tried to filter the PSAs that you don't like?

I have done it for testing purposes only. It is extremely easy with php. I haven't tried it with javascript yet but I'm guessing it is just as easy.

Clark




msg:1360649
 4:54 pm on Sep 7, 2003 (gmt 0)

I think the question on filtering meant using adsense advanced options filter list. I did try it right at the beginning and it did not seem to work.

justageek




msg:1360650
 5:00 pm on Sep 7, 2003 (gmt 0)

I think the question on filtering meant using adsense advanced options filter list. I did try it right at the beginning and it did not seem to work.

That's what I thought and it didn't work for me so I built my own :-)

justageek




msg:1360651
 5:04 pm on Sep 7, 2003 (gmt 0)

I guess I should mention also that I didn't change the code from AdSense so I'm still abiding by the rules. I just made it so if I detected any PSA I simply dropped the Google stream and put an affiliate ad in it's place.

Jenstar




msg:1360652
 5:05 pm on Sep 7, 2003 (gmt 0)

I would like to see more variety in what charity ads AdSense has available, and then offer us the choice of selecting the four charity ads we prefer to display. While I am not offended by the ones I have showing, I can see how some sites might not want to have those ones showing.

Marcia




msg:1360653
 6:43 pm on Sep 7, 2003 (gmt 0)

What a lot of people have done with Tripod or iVillage or Geocities in the past with free sites when banner ads were run is put something on their sites to the effect that they're not responsible for content of ads. I've noticed a lot of people doing that now with regard to their their links.

moltar




msg:1360654
 9:35 pm on Sep 7, 2003 (gmt 0)

This is ridiculous.

I set up AdSense on Friday afternoon. Bot spidered 266 pages since then. Yesterday it was showing good ads almost all day. Today, it comes back to charity ads all over the place. Why?

I tried blocking them and no luck.

Jenstar




msg:1360655
 9:43 pm on Sep 7, 2003 (gmt 0)

moltar - many advertisers shut off campaigns on the weekend. Showing charity ads may be a result of a lack of available ads.

Could there be another reason for this? Session IDs or dynamic URLs (if you have a different session ID than you had yesterday). Or pages with changing content?

Wait until tomorrow - if you do go back to targeted ads on Monday, it just might have been due to lack of ads over the weekend.

moltar




msg:1360656
 9:49 pm on Sep 7, 2003 (gmt 0)

No sessions, pure "static" html (looks static anyways). Haven't changed content. Nothing was changed!

Actually, now I tried refreshing some more, and one out of (maybe) 20 comes up as a targeted ad.

If they show PSA ads because they don't want to repeat targeted ads too many times, then it's just plain stupid.

Jenstar




msg:1360657
 9:53 pm on Sep 7, 2003 (gmt 0)

because they don't want to repeat targeted ads

I can assure you, they have no problems showing the same ads over and over again ;) I have definitely seen that in action.

What you are describing sounds more like Google not having enough targeted ads, and/or those ads are close to hitting the daily budget limit. Google would then show those ads only once out of X number of clicks, so it would take longer to max out the budget. Google won't show any ads it won't be paid for, with the exception of PSA ads ;)

SMXwebcrawler




msg:1360658
 10:08 pm on Sep 7, 2003 (gmt 0)

Anyone else here get the feeling that Google is being vistimized.

I think everyone hre needs to take a step back and a deep breath, Google is by no means perfect and as such make smistakes, dont we all. There is no perfect algorithum for what it is suggesting and so PSA ads will appear and for my thats a good thing as it means the small fry get to play a bit.

In the whole bigger scheme of things I think adwords is working perfectly fine. I can ad one line of text to a page and it displays correctly. Sadly if you place the wrong text on a page then sometimes you get PSA's. Nothing wrong with that because its the text you have on the page.

Think about the page content and how you can change it to be more relevant to the search / results criteria. You can have a page with 1 word on it for example cars. It works the same as adwords or any other similar program. Cars in itself means nothing, you could be selling, renting, displaying information it doesnt matter without other relevant text your stumped.

Stop blaming Google and look at the text on your page, I think you would be suprised about how accurate the system actually is.

moltar




msg:1360659
 10:45 pm on Sep 7, 2003 (gmt 0)

I dont know about that, SMXwebcrawler.

I have a full article on the page which is full of different on-topic keywords. And I get the ads that are on topic once in a while...

I guess, Jenstar explained it well. There are not that many advertisers in my field and plus it's Sunday. I'll wait till tomorrow and see if that changes.

hyperkik




msg:1360660
 11:07 pm on Sep 7, 2003 (gmt 0)

When one sees an article on drunk driving law which formerly presented ads for drunk driving defense firms suddenly switch to PSA's, because Google has tweaked its algorithm to deem certain references to "drunk driving" to be offensive, it is a problem with the algorithm. When as a result, ads for drunk driving defense firms appear on pages about civil infraction traffic offenses, but not on the pages most relevant to the advertiser, the algorithm effectively works against both the advertiser and the publisher.

It is not "victimizing" Google to point out that this level of performance is disappointing, and it certainly isn't "victimizing" Google to make that observation in the context of noting that it usually leads in any given field it enters. Google can and should do better, and ultimately probably will.

richmondsteve




msg:1360661
 2:31 am on Sep 8, 2003 (gmt 0)

hyperkik wrote:
When one sees an article on drunk driving law which formerly presented ads for drunk driving defense firms suddenly switch to PSA's, because Google has tweaked its algorithm to deem certain references to "drunk driving" to be offensive, it is a problem with the algorithm. When as a result, ads for drunk driving defense firms appear on pages about civil infraction traffic offenses, but not on the pages most relevant to the advertiser, the algorithm effectively works against both the advertiser and the publisher.

That is exactly the frustrating behavior I've been seeing on one of my sites. Substitute sex crimes for drunk driving. I've spoken at length about it in a number of threads here.

Google can and should do better, and ultimately probably will.

I agree, though I wonder how soon "ultimately" will be.

Fairla




msg:1360662
 5:11 pm on Sep 8, 2003 (gmt 0)

As far as the PSAs go, I don't have a big problem with the types of ads I'm getting, just the fact that they're targeted to Americans only. If I could display ads for international charities, I'd be (somewhat) less annoyed by the incessant PSAs on my site.

killroy




msg:1360663
 8:43 pm on Sep 8, 2003 (gmt 0)

Try adSense on a site on sexual health. I'm currently mass-synonymizng offensive words. But it's all guess work, a guide of offensive words would be helpful.

SN

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