happend to me over the last few days
My targeting is very general too. Targeting matches the overall site theme but not the specific pages.
It could be that some higher paying ads have dropped out, or that Smart Pricing has kicked in, or both.
Carlo, the same thing has happened to me. My commission rate was sliced in half om March 4. It seems to me that someone from Google took a look at my site and decided they were paying me too much. I've added new content so I just hope they take another look and revise the commission up again.
Yup - exactly my situation as well. Earnings dropped off by something like 80% over the past couple of months. <sigh>.
Basically the same here - although some folks will tell you that they're actually doing better.
I have seen very inconsistent results - one day the PPC is very low - the next day it's in the range of being "pre-February". I don't see how that could have anything to do with Smart Pricing.
I think the problem is they are tinkering with a production system and generating chaotic results.
|Basically the same here - although some folks will tell you that they're actually doing better. |
My travel-planning site's CPM for March is running ahead of January and February's, and the curve has been climbing in the last five days. I'm also seeing an upward tick in clickthrough rates, so maybe ad targeting is better than it was for a while.
Of course, the increase in CTR and CPM could be caused by something as simple--and temporary--as my European readers making last-minute travel plans for Easter week. (Some influences are beyond the publisher's--and Google's--control.)
my avarage CPM for this month has droped almost 50%...
I noticed a downward curve on epc yesterday; if it started at Nx100 at the beginning it was Nx25 by the end of the day..
As per EFV, I'm seeing very significant increases :-)
CPM has doubled, though this appears to be due either to advertisers paying more for their adverts, or the percentage of the google-money I'm receiving being increased (does that happen?) as the number of clicks is incresing at a slower rate.
Targetting is generally very good, though it is normally close to spot on. (travel)
Income per day over last five days has been highest ever (for me) - each day higher than the last, and I'm talking significantly higher.
Regardless - very pleased!
epc's going up here.
CTR and CPM both up this week.......
Your mileage may vary.
EPC also down here...
For the past two months, the first half of the month has been awful and the second half has been excellent. Earnings during the second half are two to three times the earnings in the first half. I'm wondering whether Google changes its algorithm every two weeks.
I never liked taking part in the my earnings dropped threads because it was always small amounts. It always worked out in the end because the up times would cover the low times. This month was at a whole new level of low times. It was so bad that when I was averaging $1800 for the same time period last month I was only at $350 for this month.
If this is some great idea that Google has to increase rev on their end its going to back fire. Imagine if you were living off the UPS club size checks and then one month you drop down to a 10th of that amount. Eventually they're going to create resentment by some publishers.
I could tell by looking at the ads on my sites that its still the same advertisers I had during the high months. I could also see the clicks had gone up in recent weeks. I think that after a month or two of checks only a fraction of the size they used to be and people are going to turn sour on G.
Glad competition is coming from Yahoo, MSN, and CJ - because my earnings similarly have been cut by 2/3.
EPC Waaaayyyyyy Down!
|If this is some great idea that Google has to increase rev on their end its going to back fire. |
People keep implying (or even stating) that Google is cutting the payout, but if that were true, why wouldn't all publishers be affected?
Google may have made adjustments to "smart pricing" or changed the compensation formula to pay different percentages for various types of content, traffic levels, etc., but there's no evidence to support the notion that they're trying to "increase rev at their end" at publishers' expense.
EFV - I respect your opinions - but what I do not understand is this. Over the past two months, I have seen daily average EPC moving from let's say 1 to 4. So Monday it's 1 tuesday 4. Wednesday 2. Thursday 4 Friday 1.
These are on thousands of impressions and 100's of clicks. Advertising has been VERY consistent on the highest earning pages.
That's what confuses me!
Every time I see a "my income is going down" post, I look for your positive "Not ME" reply.
By now Google must be sending you daily checks to keep up. :)
There is definitely something wrong somewhere and it has happened in last two months. Those publishers who have suffered a dramatic drop in income know that. It is not a simple monthly variation or a case of some advertisers dropping out. Probably has to do with algorithmic changes that have affected a particular group of publishers while benefiting other group.
Those who have been hit can - 1) Just hang in there and hope that Google will soon tinker with algorithms again and that will help 2) Move on to greener pastures e.g. affiliate programs 3) Wait for Yahoo, MSNís Adsense like programs (hopefully they will arrive very soon)
My overall EPCs have been pretty consistent the past 6 weeks now, albeit at an 8% lower level compared to February, however earnings are up and even more so now with the new Ad Links.
Looking reasonable from my sector with new advertisers too!
During last 10 days CTR and CPM gradually up to 50% above all time highs.
|Every time I see a "my income is going down" post, I look for your positive "Not ME" reply. |
Not "positive" posts. Rational posts. If members are seeing their EPC or CPM drop, they should be looking for reasons instead of just venting their frustrations or being sarcastic when other members report experiences that don't mirror their own.
|There is definitely something wrong somewhere and it has happened in last two months. Those publishers who have suffered a dramatic drop in income know that. It is not a simple monthly variation or a case of some advertisers dropping out. Probably has to do with algorithmic changes that have affected a particular group of publishers while benefiting other group. |
That's certainly possible. It could be the result of changes in "smart pricing" or even in Google's compensation algorithm. Or both. But if publishers with dropping income are unwilling to compare notes on topics, content types, traffic, etc., they won't have a hope of knowing (or even doing a reasonable job of guessing) what's going on.
|Not "positive" posts. Rational posts. If members are seeing their EPC or CPM drop, they should be looking for reasons instead of just venting their frustrations or being sarcastic when other members report experiences that don't mirror their own. |
Nothing in my post was meant to be sarcastic. I truly meant that it was a message that helps me to remain "positive" when having times that I seem to hit an imaginary glass ceiling on earnings. (more impressions with more content = either a less click thru rate or decreased earnings per click = same average earnings per day).
Sorry to have offended you.
OK, sorry for misinterpreting your post. :-)
I do wish that publishers who are seeing declines would share information on their sites, though. What's the harm, since most users here are anonymous? And maybe they'd be able to find a common element that might help to explain why their EPC and CPM are sliding.
|These are on thousands of impressions and 100's of clicks. Advertising has been VERY consistent on the highest earning pages. |
Are the advertisers the same ones they were when your earnings were high or different ones?
It's possible the higher paying ads didnt get good ROI and pulled the better ads leaving the cheap stuff.
It's also possible for the ad rates in a segment to collapse, I've seen it when I used to bid in Yahooverture