I will sign up to both Yahoo & MSN and give them a try. The thing is, after the first few weeks, I expect earnings to be roughly the same as AdSense.
I just like the idea of different options. The new Yahoo Ads will stand out more on my website, until visitors soon get used to them. Then I'll go back to Google etc.
Maybe write a short script to rotate the ads and divide impressions :-) Let's see.
I'll give them a try and go with the highest earner.
I will check my sites on which ones have the most hits from each search engine and target ads accordingly.
I can see some sites switching over to Yahoo right away. Others will be a tossup.
haha...we'll all be in trouble in any or all of them turn round and slap a "exclusivity" clause into their ToS!
like some ad networks do (burst high rate contract for example)
then we won't be able to "experiment". I'm not talking about on a page by page basis, which already exists, but on a site-wide basis.
I'm looking forward to a better alternative. A "partner" that is as heavy-handed as Google is a potential liability. They can and will make changes to their program, as they wish.
Having 3 or 4 solid competitors could work wonders for webmasters.
If you display your AdSense with SSI you can change the whole site in minutes so site-wide testing is fast and easy.
I used PHP Includes, but it's the same idea. I can change all ads. I will probably do it domain by domain and see what happens. I'm sure there will be a way to squeeze more money of the pages this way.
Personally, I'm very excited to start serving campaigns from different PPC vendors. I can't help but feeling that any day now I could get the dreaded "Google Renounces You!" e-mails (not that I have any reason to think so other than being scared by the vocal minority of unfortunate slobs who may have actually been booted for no conscious misbehaviour on their part).
Competition will be good for all the PPC enterprises. I don't subscribe to the doom and gloom view that the first reaction will be an overall lowering of publisher payouts -- the fact that new "long tail" PPC vendors are arriving on the scene is a testament to the fact that they've recognized the value of the publishers to the ad revenue model. If anything, I expect a short term bump in revenue once the competition starts in earnest.
I run a very modest website, and don't have very many pages that perform very highly, so I have some tough decisions ahead in terms of which performers to potentially &^**#-up with experimentation. But I know that on the long term I'm going to have options if I start to find one PPC vendor objectionable (or they start to find me so).
It's all good.
I will drop google the first chance i get. Just reading a few threads today about members being kicked out for "invalid" clicks today with no explanation sours me to the whole adsense program. I suppose it could be the same with msn/yahoo, but any company that instills fear the way google has on many people in this forum makes me want to take my business elsewhere.
It's a bit early for people to speculate on that, isn't it?
Who knows what the other programs will offer, or what kinds of sites they're willing to accept?