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Woke up to very high CTR
should i pull ads?
rmphoto

5+ Year Member



 
Msg#: 5516 posted 6:54 pm on Mar 8, 2005 (gmt 0)

Hello, this morning I woke up and checked my adsense to find a very high CTR. About 10% higher than my avarage.

Should I suspect something and pull the ads for now?
The last thing I need is some kid repeatedly clicking my ads on purpose.

What do you think?

 

FromRocky

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5516 posted 7:11 pm on Mar 8, 2005 (gmt 0)

Do you really mean your CTR is "about 10% higher than the average". If so, 10% is considered normal for AdSense variation. Unless you mean about "10% above the average", it's different animal. For example, your average CTR is about X% and now your CTR=x%+10%.

rmphoto

5+ Year Member



 
Msg#: 5516 posted 7:33 pm on Mar 8, 2005 (gmt 0)

ah sorry...

example: (not my real numbers) avarage ctr is 10. then i woke up to a 20.

never been this high before.
i decided to pull the ads... better to be safe than sorry. i emaild gogle to check the ips

Livenomadic

10+ Year Member



 
Msg#: 5516 posted 7:43 pm on Mar 8, 2005 (gmt 0)

IMHO you did the right thing rmphoto,

I cannot be certain but I have always believed they keep a record of correspondents with there publishers. Now if you do ever recieve any fraud clicks, the banning committee (or person) can see they you are working to actively stop fraud clicks and this might give you enough brownie points to survive it (god forbid it ever happens to you).

cic2005

5+ Year Member



 
Msg#: 5516 posted 7:47 pm on Mar 8, 2005 (gmt 0)

20% is a 100% increase from 10%. Do I miss something here?

rmphoto

5+ Year Member



 
Msg#: 5516 posted 7:58 pm on Mar 8, 2005 (gmt 0)

the ctr is a percentage to begin with. so i said 10% higher... as in 10 points higher...

i hope i made the right decision... i also hope google replies soon so i can get my ads back online.

TheNige

10+ Year Member



 
Msg#: 5516 posted 8:03 pm on Mar 8, 2005 (gmt 0)

You are paranoid. Put the ads back and make more money. One day of above normal CTR for one day means nothing. What if stays that way for the next 30 days and becomes your new average?

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 5516 posted 8:06 pm on Mar 8, 2005 (gmt 0)

If I were you I'd go back to sleep and dream of Ad$en$e ca$h.

driris

10+ Year Member



 
Msg#: 5516 posted 8:06 pm on Mar 8, 2005 (gmt 0)

six of my clicks did not make any money should i report to google adsense?

carguy84

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 5516 posted 8:10 pm on Mar 8, 2005 (gmt 0)

have the ads been more relevant?
Did your pageviews increase?

By the time Google updates the AdSense reporting, most of the "damage" would have been done anyway. If it were me, I'd have left the ads on, contacted Google about the increase, and have them look into it; and also ask for advice on whether to pull the ads or not. This way they are aware of the increase, and it is now up to them to figure out what is going on. You took the initiative, and showed them you want to make sure the advertisers are being treated as fair as possible, while not losing any income.

Chip-

rmphoto

5+ Year Member



 
Msg#: 5516 posted 8:15 pm on Mar 8, 2005 (gmt 0)

maybe i am paranoid. but this isnt something i want to fool around with.

if i was only making a dollar a day i would not really be concerned. but this isnt really money id like to lose for such a rediculous reason.

thanks for the concern tho.

Livenomadic

10+ Year Member



 
Msg#: 5516 posted 8:53 pm on Mar 8, 2005 (gmt 0)

maybe i am paranoid. but this isnt something i want to fool around with.

I completely agree. Atleast until I can get my affiliate sales up.

quam

5+ Year Member



 
Msg#: 5516 posted 3:48 am on Mar 9, 2005 (gmt 0)

six of my clicks did not make any money should i report to google adsense?

Clicks on your own site? If so, not a good idea to click ads on your own site. Probably why you didn't make money - google has your IP. I wouldn't click again...

mike schmitz

10+ Year Member



 
Msg#: 5516 posted 7:10 am on Mar 9, 2005 (gmt 0)

I think you are drawing attention to yourself.

If my CTR or CPC went up, Id assume that I did something right, not that some geek was trying to get my banned from Adsense.

rmphoto

5+ Year Member



 
Msg#: 5516 posted 8:10 am on Mar 9, 2005 (gmt 0)

so when you account gets shut down because you just sat there proud of yourself, dont come whining to me.

mike schmitz

10+ Year Member



 
Msg#: 5516 posted 6:40 pm on Mar 9, 2005 (gmt 0)

Don't think that will happen kind sir. I run a clean shop.

PatrickDeese

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5516 posted 6:48 pm on Mar 9, 2005 (gmt 0)

For all you know, getting an abnormal surge in clicks, then suddenly get zero impressions is a more abnormal pattern than a CTR increase which the referrers will certainly account for and will be ignored (if, as you hypothesized, it was some kid clicking on the ads).

Jenstar hasn't weighed in yet, so I will repeat something she constantly emphasizes - your impressions, clicks and earnings sometimes update at different rates - so your whole fear of having double your normal CTR might very well be a statistics updating issue.

I would suggest that if you are making, as you stated, a dollar a day - you should be more concerned about creating more content on your site rather than micromanaging your tiny income from adsense.

[edited by: PatrickDeese at 7:02 pm (utc) on Mar. 9, 2005]

Palehorse

10+ Year Member



 
Msg#: 5516 posted 6:50 pm on Mar 9, 2005 (gmt 0)

What would be scary is if it did not fluctuate. My adsense is at a record high, but not long ago it went down. Looking at my day by day it fluctuates sometimes more then 10% but on the overall whole it balances out.

It seems to graph up and down with my traffic from my server logs, try it and see.

I have seen dramatic swings and never called adsense ever. I am in and out of the ups club too, sometimes I break it, sometimes no.

It's like self employment, it fluctuates. Part of adsense life.

rmphoto

5+ Year Member



 
Msg#: 5516 posted 7:09 pm on Mar 9, 2005 (gmt 0)

Don't think that will happen kind sir. I run a clean shop.

uh, so do i. thats why i was worried. try reading the thread.

I would suggest that if you are making, as you stated, a dollar a day - you should be more concerned about creating more content on your site rather than micromanaging your tiny income from adsense

i said if i was making a dollar a day i would not care. but i am making far more that so like i said id rather be safe than sorry.

david_uk

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 5516 posted 7:53 pm on Mar 9, 2005 (gmt 0)

I think that a large variance in adsense ctr/epc is normal.

I get the odd day when there is a spike upwards - usually followed by a downturn for a day or so. I don't let it worry me, but I think you possibly did the right thing. However, I'd be looking to put the ads back asap. The wide variance may be just part of a changing pattern for you. Monitor it on a longer term basis than one day.

TheNige

10+ Year Member



 
Msg#: 5516 posted 8:08 pm on Mar 9, 2005 (gmt 0)

So what are you going to do when your CTR goes down by 10% one fine morning? Will you send an email to Google asking them to look into why people are not clicking your ads? Maybe put up a few more ad blocks at the same time?

Again, you'd be paranoid because you reacted so fast. You'll never get any type of valid statistical data on what should be your "normal" stats by making changes on every drop of a pin.

jomaxx

WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 5516 posted 8:26 pm on Mar 9, 2005 (gmt 0)

It kind of sounds like you are worrying over nothing, but IMO you won't get any useful answers because you haven't given people enough information to make an informed assessment.

I realize you can't give specifics about AdSense results, but CTR alone is not much to go on. You didn't mention whether impressions were higher or lower than normal, whether CPC/revenue was higher or lower than normal, the approximate number of pageviews you get per day (not proprietary since this can come from your own stats), or the timezone you are in (i.e. what portion of the day had passed when you checked your stats).

spaceylacie

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 5516 posted 8:37 pm on Mar 9, 2005 (gmt 0)

Same thing happened to me yesterday, my CTR went up, noticably. Looking through my site, I saw different ads than I'm used to seeing, much more relevant. I also thought about writing to Google about it since I'm showing many extra clicks per day(decided to wait on this). I'm thinking that Google has updated their algos on how ads are displayed. They seem to be running better, more relevant, ads on my site, hence the higher CTR.

Have you changed your site recently? I did, I got rid of my cross-linking with newer sites I've launched. Right away I noticed the more relevant ads and higher CTR.

spaceylacie

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 5516 posted 8:59 pm on Mar 9, 2005 (gmt 0)

By the way, I forgot to mention... pulling your ads would be a very dumb thing to do, unless you know you've done something wrong and are trying to cover it up.

nfinland

10+ Year Member



 
Msg#: 5516 posted 7:38 am on Mar 20, 2005 (gmt 0)

20 % click through is very high, but not impossible to achieve.

The click through rate is very much dependant on the ad text also. AdWords text is developed by advertisers all the time.

JamesR3

5+ Year Member



 
Msg#: 5516 posted 8:50 pm on Mar 20, 2005 (gmt 0)

spaceylacie, you might want to read this before you give such advice: [webmasterworld.com...]

Of course, durbass could be misleading us, but it seems like as far as anyone can tell, all he did was get too high of a CTR.

security56

10+ Year Member



 
Msg#: 5516 posted 9:13 pm on Mar 20, 2005 (gmt 0)

like carguy84 says your ads might be more revelant now, I have had a 100% increase, due to the revelant ads I am getting, but if you feel that you seing the same ads and you havent tweak your ads position, then yes email them. They like that, because it makes you seem trust worthy.

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