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Adsense: a dangerous job
We are all putting efforts in something that is too fragile
frox




msg:1325016
 3:56 pm on Mar 2, 2005 (gmt 0)

After a couple of months on Adsense, after reading of so many cases of being banned from Adsense, and after some considerations on the workings of Adsense, I have come to this consideration:
If Google does not find a way to protect the publishers, we are too exposed to malicious behaviours.

Three things that would be quite easy to implement, and that would offer us some protection from being banned because of someone else's behaviour:

1) List of URLS that are allowed to contain ads
2) Some form of statistics on the IPs generating CTR
3) List of disallowed IPs

In detail:
1) List of URLS that are allowed to contain ads
I MUST be able to say to Google which are my pages/domains.
If ads with my publisher ID appear on other pages, I don't want their revenue, and it's up to G to decide if real ads should be shown or not.

Example of abusive situation
Publisher A & Publisher B have two sites about widgets.
Publisher A suspects that Publisher B is "eating away" his profits.
He copies the google-code for publisher B on a phony domain and launches a massive click fraud on these pages, thus exposing Publisher B to a possible ban.

2) Some form of (even crippled) statistics on the IPs generating CTR
If we are responsible for invalid clicks, we MUST have a form to monitor this.
G has tools to monitor this, and has people working at this.
Well, I would be glad to volunteer for this, monitoring my own account, even with a crippled tool that would not show real IPs, keywords, publisher but "aliases".
I mean that I don't need to know that IP 123.123.132.123 has generated 1000 clicks on the ads of Mr Joe Advertiser.
It would be enough for me to see that there is a certain IP that is generating clicls on the ads of a certain advertiser. Then I could take measures.

3) List of disallowed IPs
i.e. a list of IPs and IP ranges that I say that should not generate revenue for me.
First of all, I would immediately put my own IP there. Now I keep begging to all my colleagues "Please don't click on my ads!" for fear of invalid clicks
Second, if I see that there is a certain range of IPs that is generating an unusually CTR I can say that that is a "click farm" and isert that IP range in my List of disallowed IPs.

(excuse my lengthiness!)

 

arrowman




msg:1325046
 2:35 pm on Mar 3, 2005 (gmt 0)

loanuniverse, i foresee the unevitable collapse, and therefore by definition, it's in the foreseeable future :-)

Better put Adsense income in your pension plan.

activeco




msg:1325047
 3:17 pm on Mar 3, 2005 (gmt 0)

1) List of URLS that are allowed to contain ads

I would be extremely interested if they could implement some anti-parasite policy.
There are so many undetected parasites on users' systems which don't harm anyone else but a publisher, so basically noone else cares about it.
Changing codes and cookies is very widespread and I think Google must act in order to protect, if not publisher, then their good name, to say at least.

Good name? On the other side, seeing introduction of the controversial AutoLink toolbar feature I start thinking of a "do no evil" as a nice marketing trick.

jetteroheller




msg:1325048
 8:48 pm on Mar 3, 2005 (gmt 0)

Dangerouse job

An ancient farmer had much risks

flood
dryness
grasshopper plaque

But it was his land, his only land, and he took all risks to use the land.

My farm land is my web site, and the risks are similar

flood -> organized click froud against a publisher
dryness -> search engine changed alorithms and no visitors
grasshopper plaque -> Sudden EPC drops eating up all the earnings

activeco




msg:1325049
 8:57 pm on Mar 3, 2005 (gmt 0)

But it was his land, his only land, and he took all risks to use the land.

Don't forget that he could always buy/sell a futures contract or options as an insurance.

We don't have such an option.
Diversity is the only tool.

dollarshort




msg:1325050
 9:58 pm on Mar 3, 2005 (gmt 0)

Safer than any IT job these days, I got fired twice in the last 3 years thanks to India and China.
Believe it or not we are doing Google's dirty work, its not easy to get people to click on ads. I'm at a point where it pays a good portion of my rent.

MovingOnUp




msg:1325051
 11:56 pm on Mar 3, 2005 (gmt 0)

There has been a lot of discussion of specific issues, but I'm surprised that nobody mentioned this general principle:

It's never a good idea to have all your eggs in one basket.

Any time a large percent of your traffic comes from one source, you're running a big risk.

Any time a large percent of your revenue comes from one source, you're running a big risk.

Any time a large percent of your revenue is generated by one site, you're running a big risk.

There can be a large reward, as well, but you run the risk every day of losing it all.

Diversify. Don't rely on a single traffic source. Don't rely on a single revenue source. Don't rely on a single site. Build new traffic sources. Find additional ways to monetize your sites. Build new sites.

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