I see lower clicks / traffic but a decently higher CPM. I have NEVER been able to figure it out
A year ago our weekend CPC and earnings were lower than week days. At the time I would notice that stats of prior days would continue to change/be updated for several days after each day closed.
Now our weekend CPC is higher than weekdays and earnings almost on par though traffic is lower. I notice that stats of prior days hardly change (if any) after the close of each day.
Perhaps Google now reconciles/adjusts stats over the weekend rather updating each day, making the weekend look more active than it really is. Just speculation.
This is dependent on the ads that are being targetted. My payout at the weekend is only about 10% - 20% of what I get during the week but this is because my ads target a business market who use their PCs at work to find infomration.
I make less on weekends just because Friday, Saturday, and Sunday tend to by slowest traffic days. I haven't noticed any dip in CPM, though.
I do find it interesting that the difference between traffic on Mondays and Tuesdays (normally my busiest days) and on weekends is no longer as extreme as it once was. I don't know why this is true, but I wonder if it's the result of more people having broadband. When people have high-speed 24x7 connections at home, they may be more inclined to research trips with their own PCs and not just at work.
|Dabu The Dragon|
I've experienced the same thing on the weekends. I always thought payout was higher on weekends because there are less people surfing during those times, and the clicks are more valuable.
I usually get higher EPC on weekends too. The only problem is that there is less traffic on my site on weekends (roughly 25% less). so, for me.. it all evens out.
Generally my site gets most of it's visitors in the week, and weekends are usually slow. However, that sometimes does, and sometimes doesn't affect adsense earnings. No patterns are obvious, so I'm unable to offer any insight!
I too experience 30-40% increase in CPM on weekends with a 50% decrease in traffic.
Also of note, since my number of visitors per day were dessimated (-60%) with allegra update, CPM has increased so earnings are down only 30%.
My site is technical help site.
I think we have similar stats here, although I don't have numbers. We aim for a very professional market with 50% reduction in users on the weekend, but maybe 30% higher CPM.
Hmm.. my guess on why it's like that is because people are more likely to spend on weekends. I don't know the actual numbers or claim to know what I'm talking about.. but people are more likely to shop on the weekends because they have more free time... Also many jobs get their checks on Friday so they would have the cash for the weekend to spend.
Just a guess anyways... but my sites also get less traffic on the weekend but have higher CPM.
I see both less traffic and higher CPC at weekends too. I had been wondering whether one explained the other: less people on-line means less ad inventory means higher CPC.