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New to AdSense. Any CPM clue?
Bogart




msg:1432826
 8:49 pm on Feb 12, 2005 (gmt 0)

Hi, I'm new to google adsense and I obviously can't help to come to conclusions after my first few weeks. I know they may not be accurate, so I'd like to ask to long time user to see what can I expect.

Let's take the CPM rate. Let's say that an average/low CPM to advertise in any site is about $15. Is anyone with google adsense getting near or over that figure? Cause for my little experience I see it very far away from what I'm getting up to now.

I don't want exact figures or even less to ask how much you're earning (I know the policies). Just would appreciate some input from experienced users to know if this can be worth.

So do you see those 15$ CPM as something achievable? Or I shouldn't expect even a third of that?

Thanks in advance.

 

Zygoot




msg:1432827
 9:04 pm on Feb 12, 2005 (gmt 0)

$15 CPM is possible but not likely.

Lets say that some of my channels are close to $15CPM but on average the CPM of my sites aren't even a third of $15CPM..

sailorjwd




msg:1432828
 9:09 pm on Feb 12, 2005 (gmt 0)

It is my understanding that CPMs are likely to range between a couple of dollars to more than one thousand.

Depends on the topic, ad placement and keywords that get the user to the page.

jetteroheller




msg:1432829
 9:40 pm on Feb 12, 2005 (gmt 0)

CPM?

I am only interested to compare EPU
Earnings per User

Site A has only one ad per page and in average 2 page views per user.

Site B has maybe 2 ads per page and in
average 10 page views per user.

10% of the users of site A click on 20 Cent average.
So 500 user makes 1000 impressions,
50 clicks gives $10 CPM

20% of the users of site B click on 20 Cent average.
So 50 Users makes 1000 impressions,
10 clicks gives $2 CPM

But the EPU of site A is only 0.02 EPU
Site B has an EPU frou 0.04

So comparing CPM without understanding site structures can be real sensless.

europeforvisitors




msg:1432830
 10:11 pm on Feb 12, 2005 (gmt 0)

jetteroheller, CPM is an industry standard for both advertising and publishing.

There's certainly nothing wrong with using homegrown metrics if that's your preference, but "earnings per user" is meaningful only if you have a truly accurate way to count users (e.g., by requiring registration and login).

ogletree




msg:1432831
 10:18 pm on Feb 12, 2005 (gmt 0)

In my experience $15 would be horrible. I get upset when I get below $40. My all time CPM is $135. I had a channel that got a avg CPM of $800 for a month. The more traffic I get the lower it goes. For the same ammount of traffic one channel gets $30 and another gets $200. It all depends. If you just stick adsense on a site you already have you may not get such good numbers. If your sites was built around adsense then that is what you get. Getting adsense clicks has to be your 1st goal. Not helping anybody or providing a service. If you end up helping somebody that is great but if it is your goal adsense will pay less. I'm sure I will get get lots of responces telling me how horrible a person I am for saying that and how attitudes like that is what is killing adwords/adsense. I don't care business is business.

Bogart




msg:1432832
 10:29 pm on Feb 12, 2005 (gmt 0)

Thanks for all your answers.

As I see, there is no standart in CPM.

Ogletree, I think your CPM is really high, but as you say, it depends on how your site is built. I guess that if I make a page with lots of traffic comming from google (for example) and when they enter they just find an ad to click and nothing more interesting around, my CTR and CPM will be very high. But will any user come back to my site ever? Well, as long as I still have a google top 5 with popular keywords I might get new users all the time, but that's not my case.

I also think that business is business (like almost everyone here, I guess), we just look for the best way for doing it. And another option is to give good content to users who will see more pages and come back often. Of course, the CTR and CPM will go down dramatically, but if your traffic grows every day you can end up earning more money than with a high CPM but very low traffic.

However, I see that I still have to learn much to get my CPM to at least 4$ or 5$. Otherwise it's really hard to make money.

david_uk




msg:1432833
 10:33 pm on Feb 12, 2005 (gmt 0)

So do you see those 15$ CPM as something achievable? Or I shouldn't expect even a third of that?

I have to say that if it sinks that low I start to despair!

How established is your site? My site was established some time before I joined adsense, and had good visitor numbers. If your site gets good traffic then it's probably a matter of experimenting with what style of banner works best where. If you site is new, then a bit of effort promoting it will be rewarded later on.

Mikey85




msg:1432834
 11:51 pm on Feb 12, 2005 (gmt 0)

I got 3 adsense blocks at every page, do I have to do my CPM in my stats x3?

david_uk




msg:1432835
 11:56 pm on Feb 12, 2005 (gmt 0)

I got 3 adsense blocks at every page, do I have to do my CPM in my stats x3?

if you have each ad block as a channel it will show up on Google's reports.

Word of caution:- I put multiple blocks of ads on my pages. Unfortunately the second ad block rarely got clicked, so my ctr and eCPM went lower, and so did the price per click.

Removing the unproductive banners meant restoring the ctr, eCPM and most importantly the bottom line cahs figure to normal.

Have extra banners, but make sure they pay their way!

europeforvisitors




msg:1432836
 12:03 am on Feb 13, 2005 (gmt 0)

CPM is useful mainly to compare revenue streams: AdSense, affiliate partner A, affiliate partner B, etc. Or you could use it to compare different sections of your site, just to see what types of content or what topics are most profitable.

On my own site, CPM varies from quite low to extremely high. The ratio between my highest "URL chanel" CPM and the lowest is more than 50:1. That's to be expected on an editorially diverse content site.

Also, you can make a lot of money with a low CPM (if there's enough traffic) or very little money with a high CPM (if there's very little traffic). I'd guess that large newspaper and portal sites have lower CPMs than targeted sites in commercially valuable categories do, but they earn far more money because they attract millions of impressions and tens or hundreds of thousands of clicks per day.

Sharper




msg:1432837
 12:19 am on Feb 13, 2005 (gmt 0)

Bill, you keep posting those kind of numbers and people are going to backtrack you to find your sites. :)

My experience with a wide variety of sites:

Highly specialized site topics with commercial potential and typically really low traffic levels - from $10 CPM to way up

Moderate to high traffic, moderate to expensive products/services being mentioned - $5-$15 CPM

Moderate to high traffic, low dollar products (books, cds, movies, etc...) $0.50 - $3 CPM

High traffic, non-commercial stuff (game site, non-commercial forum, etc...) - Mostly $1 CPM or less

From what I've seen (based on hundreds of sites of various types, not enough to know like Google knows, but enough that I feel like there may be some statistical validity), the more popular a topic is traffic wise, the lower the CPM, probably because traffic is easire to get. The other corrolary is of course that topics that make more for advertisers also tend to make more for publishers.

The interesting thing is that you can really make money either way (or both ways) with different sites. You can make $100/day from lots of low CPM visitors or $100/day from a select few high CPM visitors. The key to that is of course how you are getting your visitors.

ogletree




msg:1432838
 5:06 am on Feb 13, 2005 (gmt 0)

Who is Bill?

jetteroheller




msg:1432839
 6:22 am on Feb 13, 2005 (gmt 0)

Portal sites for high value keywords?

I also thought this.

I have some realtors as clients which pay per visitor found in the referer log.

To improve income, I made one site showing the real estate offers from all of them.

I checked the AdWords bidings on typical seach terms.
2.50 EUR, 4.50 EUR peak. I thought it would be a gold mine to put AdSense on this site.

I do not understand how it could happen, but the EPC on this page is far far away from what I expected.

Zygoot




msg:1432840
 4:29 pm on Feb 13, 2005 (gmt 0)

I had a channel that got a avg CPM of $800 for a month.

I suppose that you didn't get thousands of visitors on that channel - or am I wrong?

ogletree




msg:1432841
 7:35 pm on Feb 13, 2005 (gmt 0)

No you don't get thousands of visitors on a page like that. It made a lot of money a day. Les than $800 a day. It just converted big time. Something like 60%. It was extremly targeted. It only lasted about a month I don't know what happened. It still converts well and makes good money just not what it did that month.

TNJed




msg:1432842
 7:43 pm on Feb 13, 2005 (gmt 0)

If your CPM is around $15 and you want to make money with Adsense and not just support your hobby then you need to seriously rework your content or start a new site or pages. $15 CPM is the bottom of the barrel IMO.

Bogart




msg:1432843
 8:14 pm on Feb 13, 2005 (gmt 0)

Well, I think that $15 CPM is not bad at all. If I could get up to that, then it will depend on the traffic I get to make more or less money.

With some traffic (70.000 impressions/month) it would be $1000/month.

Right now my little experience shows I'm getting much less CPM (below $2), and that way it's impossible to make money. That's why I wanted to ask more experienced users.

But aftet reading some answers, I see there are many different ways to use adsense. Some people try to maximize CTR/CPM while others try to get more traffic with good content, etc...

I guess my way is the second one, and those on my same way must not be reaching high CPM (but I hope at least $5-$8).

I'll keep trying...

europeforvisitors




msg:1432844
 10:31 pm on Feb 13, 2005 (gmt 0)

If your CPM is around $15 and you want to make money with Adsense and not just support your hobby then you need to seriously rework your content or start a new site or pages. $15 CPM is the bottom of the barrel IMO.

Untrue. See Sharper's post, or ask yourself why Google and Overture compete for premium partners that deliver high traffic at low CPMs.

TNJed




msg:1432845
 7:33 pm on Feb 14, 2005 (gmt 0)

Untrue. See Sharper's post, or ask yourself why Google and Overture compete for premium partners that deliver high traffic at low CPMs.

So, Sharper trumps all? I don't refer to others whom I don't know or who merely give their own findings and then use them as proof or means to call someone elses opinion as untrue. LOL YOu have no idea how well my system works. But, go ahead and discount it. Fine with me. My objective here isn't to be "correct" or "king or the message board." I'm just trying to pass on some knowledge and spread the love; not bring down what some might find useful.

Anyway, if you have "high traffic" then sure anything is possible, but most people don't have millions of impressions per month. If you have that kind of traffic then sure, anybody can make money with a CPM of $15 or even less. I guess I should have clarified that.

But for your average site owner with average traffic, a $15 CPM isn't going to get you anywhere, at least not for a long time. If you are chasing after a dream with your one site where the CPM never moves from $15 then I would suggest doing something radically different such as putting your effort in a more profitable market.

Ask yourself this; Why are we so obsessed with Adsense? Because it's the best ROI and time I've ever found. So, why would you want to spend that time dealing with terms and CPM at the bottom of this great opportunity? And I'm not talking about going from $15 to $30 either. There are perfectly legit CPM's that would make your head spin.

Go ahead and tweak, submit, write, all you want for $15 per 1,000 impressions. Or, you could put that energy into a new project which will earn many times that with much less traffic. A much safer route IMO as well since you don't get large traffic fluxuations either.

As some would suggest, you don't have to spend years and years writing about a topic you have specific knowledge about and only then will you be a proper webmaster. That makes you a writer and not necessarily a webmaster. Adsense is about delivering ads to targeted traffic. Period. It isn't about millions of impressions or anything else. If that was true the only kind of store you'd see would be a General Dollar store or Walmart. Heh, come to think of it, Walmart is a great example. Unless you are Walmart, then I'd get out of the discount market. Get yourself a niche man! :)

My point is this. If you have some traffic with a low CPM then you need more traffic. If you know how to get that traffic then go for it! I hope you have a successful site, but now you get to play the SERP game and how many spots did my site lose last night? Oh, where did my traffic go? Was there an update? Did I get penalized? Blah, blah, blah, Yuck!

Or, you could simply go a different route with a new site and quickly gain a reasonable amount of traffic for a much much bigger CPM. When you deal with low traffic numbers your earnings are pretty darn steady too. You can't really have a lot of traffic fluctuation when you aren't playing the, "Why did I lose 10,000 visitors this week?" game.

Play the game however you want. Just know there are other ways to play than simply worrying about more traffic.

europeforvisitors




msg:1432846
 9:13 pm on Feb 14, 2005 (gmt 0)

Play the game however you want. Just know there are other ways to play than simply worrying about more traffic.

We agree on that. We just don't agree on your earlier blanket statement. :-)

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