Maybe not all publishers but a top ten per each adword group.
"Maybe not all publishers but a top ten per each adword group."
interesting idea. with perhaps an attending summary that contains information to assist the selection process such as...? (I have no clue myself and I tend to think many publishers would not want any information about their site made available to advertisers, since some of whom are also adsense competitors)
now that I think about it, I don't see how tenable it would be for google to provide any publisher info to advertisers...other than some type of vetting score. one star, two stars, three stars, something like this.
maybe the site info will be kept anonymous by the use of a unique id. The advertiser could see that site x was sending y number of referrals. The reports could also show no of ad impressions ctr etc etc. Leaving the advertiser to make a judgement call on the quality of the traffic from that site without ever knowing what the particular site was...
|But how do they know which publishers are running their ads? |
I can't imagine google EVER disclosing all of their publishers
Google doesn't have to. (This was explained earlier.)
There's definitely a need for a domain filter at the very least. On the AdWords forum, a number of advertisers have reported receiving large amounts on nonconverting traffic from junk sites or--in some cases--from high-traffic "premium partners" such as weather or mapping sites. In some cases, advertisers have opted out of the content network just because one or two nonperforming publishers were sucking their budgets dry. ("Smart pricing" may reduce the impact of nonconverting traffic, but worthless traffic doesn't become a bargain just because it's sold at a discount.)
If a advertiser can spend thousands a day to be on top of a competitive serp, they can spend a few hundred to get a proper tracking system. Most big advertisers already know where thier traffic is coming from via google.
Well even if they know, there is not much they can currently do about it. Content network is on or off - there is no in-between or site selection.
Remember that much of Adwords success lies with the fact that you don't have to be a million dollar per year advertiser or SERP specialist (thats what 'thousands a day' ultimately means). Looking over Google's income, there would be very few advertisers in this bracket. Most are much smaller and I will bet they don't know what Adsense sites are generating leads. Hell, as an advertiser, I never know where my ads are appearing.
|Well even if they know, there is not much they can currently do about it. Content network is on or off - there is no in-between or site selection. |
Yes, and some advertisers turn off the content network for that reason.
|Remember that much of Adwords success lies with the fact that you don't have to be a million dollar per year advertiser or SERP specialist (thats what 'thousands a day' ultimately means). Looking over Google's income, there would be very few advertisers in this bracket. |
I suspect that Google's ambitions go beyond owning the low end of the Internet's direct-response market. (That's pretty clear from the new AdWords API.)
G for "hostsman" and dload it. Add this to it:
Ask all your friends and relatives (that view your site(s)) to let you install it as well.
This makes "clicking your own ads impossible".
I use this instead of just tweaking the hosts file because its easy to turn on and off. Designing pages I want to see the layout. So after I am done I reactivate it.
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